Market research

Household and sanitary paper in wide rolls or large sheets market in Spain

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:

Report language:

Submission method: to your account

File format: docx, xlsx

Single Report

$500

Instant access to detailed data on one specific market
Ideal for one-off tasks: niche assessments, presentations, investment decisions
Available in Excel and Word in 15 minutes after purchase
Cheaper than subscription, but each market requires a separate purchase

Best if you know exactly what you need

Buy a single report

Platform Subscription

from$600

Complete and unlimited data access across products and regions
Includes continuous data updates during subscription period
Download reports instantly in Word, and Excel formats
More cost-effective for multiple markets or regular analysis

Ideal for regular data users

View pricing plans

Earlier Report Observations

The Spanish market for household and sanitary paper in wide rolls and sheets grew from 716.4 thousand tons in 2018 to 798.5 thousand tons in 2022. This expansion was largely driven by the COVID-19 pandemic, which sharply increased hygiene awareness and accelerated a shift from hand dryers to paper towels in public and private venues. The heightened demand persisted into 2021 and 2022, reinforced by strong consumption from the hotel, restaurant, and healthcare sectors, alongside a rising consumer preference for sustainable and eco-friendly products.

In 2023, the market volume declined to 774.4 thousand tons. During this period, the industry continued to focus on innovation and sustainability, with significant investments in production assets and a strong emphasis on high-quality, environmentally friendly offerings.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Spain
  1. 5.1.1. In kind, 2018-2023, K t
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K t
  2. 5.2.2. In value, 2018-2024, M $ US
3. 5.3. Global production by Country, 2018-2023
  1. 5.3.1. Global Production by Country in kind
    1. 5.3.1.1. Annual dynamics of production by country in kind, 2018-2023, K t
    2. 5.3.1.2. Structure of production by countries in kind, 2018-2023
    3. 5.3.1.3. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's exports from Spain in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's exports in kind from Spain by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Spain in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Spain by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Spain, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Spain by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's exports from Spain in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's exports in kind from Spain by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Spain in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Spain by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Spain, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Spain by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's imports to Spain in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's imports in kind to Spain by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Spain in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Spain by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Spain, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Spain by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's imports to Spain in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's imports in kind to Spain by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Spain in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Spain by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Spain, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Spain by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production household and sanitary paper in wide rolls or large sheets in Spain

In kind, 2017-2020, K t

From 2017 to 2020, Spain ranked 11th globally in the production volume of household and sanitary paper in wide rolls or large sheets.

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

Spain's production of household and sanitary paper in wide rolls or large sheets grew for the third consecutive year. In 2020, the country produced 803 K t, marking a 3.2% increase from the previous year. Over the 2017-2020 period, production rose by 14%, with a compound annual growth rate (CAGR) of 4.5%.

Annual dynamics of production in Spain in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.1%	8.1%	3.2%	4.5%

Source: SHEV.io

Exports household and sanitary paper in wide rolls or large sheets from Spain

Exports in kind, t

Spain's exports of household and sanitary paper in wide rolls or large sheets increased for the second year in a row. In 2020, exports reached 95 022 t, up 19.9% from 2019. Over the 2017-2020 period, exports grew by 19.4%, with a CAGR of 6.1%. The lowest export volume was recorded in 2018 at 70 160 t, which also saw the largest decline of 11.8%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(11.8%)	13.0%	19.9%	6.1%

Source: SHEV.io

Between 2017 and 2020, France, Portugal, and the United Kingdom were the core destinations for Spain's exports in kind, accounting for 67.4% of total flows. France led with 30.7%, followed by Portugal at 19.3%, and the United Kingdom at 17.4%.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Spain in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Spain's cross-border shipments of household and sanitary paper in wide rolls or large sheets in value terms rose for the second consecutive year. In 2020, exports totaled 121.0 M $ US, a 26.4% increase from 2019. Over the 2017-2020 period, exports grew by 27.4%, with a CAGR of 8.4%. The lowest value was recorded in 2018 at 94.5 M $ US, which also experienced the largest decline of 0.5%.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(0.5%)	1.3%	26.4%	8.4%

Source: SHEV.io

From 2017 to 2020, France, Portugal, and the United Kingdom were the top three markets for Spain's exports in value terms, collectively accounting for 60.6% of total exports of household and sanitary paper in wide rolls or large sheets.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Spain in value, 2017-2020

Source: SHEV.io

Imports household and sanitary paper in wide rolls or large sheets to Spain

Imports in kind, t

After a two-year decline, Spain's imports of household and sanitary paper in wide rolls or large sheets in kind increased. In 2020, imports amounted to 52 533 t, up 4.1% from 2019. Over the 2017-2020 period, imports decreased by 27.4%, with a CAGR of -10.1%. The lowest import volume was recorded in 2019 at 50 462 t, which also saw the largest decline of 25.3%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(6.6%)	(25.3%)	4.1%	(10.1%)

Source: SHEV.io

Throughout 2017-2020, Italy, Portugal, and Germany dominated Spain's imports in kind, together representing 76.7% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Spain in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Following a two-year decrease, Spain's imports of household and sanitary paper in wide rolls or large sheets in value terms rose. In 2020, imports registered 69.5 M $ US, remaining relatively stable compared to the previous year. Between 2017 and 2020, imports fell by 32.9%, equating to an annualized rate of -12.5%. The lowest value was recorded in 2019 at 69.5 M $ US, which also experienced the largest decline of 32.1%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(1.3%)	(32.1%)	0.1%	(12.5%)

Source: SHEV.io

From 2017 to 2020, Italy, Portugal, and Germany led Spain's imports in value terms, together accounting for 76.0% of total flows. Italy contributed 35.9%, Portugal 21.4%, and Germany 18.7%.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Spain in value, 2017-2020

Source: SHEV.io