Household and sanitary paper in wide rolls or large sheets market in Portugal

Earlier Report Observations

The Portuguese market for household and sanitary paper in wide rolls and sheets expanded significantly from 2018 to 2022, with volume rising from 50.4 to 165 thousand tonnes. This growth was driven by rising living standards and the expansion of e-commerce, which boosted demand for personal hygiene products. The COVID-19 pandemic in 2020 further accelerated consumption as consumers changed their habits and increased home stocking. Local producers such as Pampilar, LISPAPER, and Graciano Martinho maintained steady output, while investments in technological innovation, including Renova's advanced NTT technology at its Torres Novas plant, supported production efficiency and product quality.

After peaking in 2022, the market volume contracted sharply to 76.8 thousand tonnes in 2023, marking a significant reversal after four years of strong expansion.

Production household and sanitary paper in wide rolls or large sheets in Portugal

In value, 2018-2021, M $ US

In Portugal, the production value of household and sanitary paper in wide rolls or large sheets reached 143.2 million US dollars in 2020, marking a 23.8% increase from the previous year. Production hit its lowest point in 2019 at 115.6 million US dollars, with the largest decline that year at 11.3%. Over the period from 2018 to 2020, production grew by 9.9%, translating to an annualized growth rate of 3.2%.

Annual dynamics of production in Portugal in value, 2018-2021, M $ US

In kind, 2018-2021, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2018-2021

World map of production of household and sanitary paper in wide rolls or large sheets, 2018-2021

Portugal's production of household and sanitary paper in wide rolls or large sheets has risen for the third year in a row. In 2020, output reached 203.0 thousand tonnes, up by 46.9% compared to the previous year. From 2018 to 2020, production surged by 143.9%, which corresponds to an annualized growth rate of 34.6%.

Annual dynamics of production in Portugal in kind, 2018-2021, K t

Exports household and sanitary paper in wide rolls or large sheets from Portugal

Exports in kind, t

Portugal's export volume of household and sanitary paper in wide rolls or large sheets has increased for the third consecutive year. In 2021, exports totaled 77 432 tonnes, showing a sharp rise of 25.9% from 2020. Between 2018 and 2021, exports grew by 49.5%, with an annualized growth rate of 14.3%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, t

From 2018 to 2021, Spain, the United Kingdom, and France were the key export partners for Portugal in terms of volume. Spain accounted for 38.0% of exports, the United Kingdom for 31.8%, and France for 15.8%, together making up 85.6% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Portugal in kind, 2018-2021

Exports in value, K $ US

In 2021, Portugal exported household and sanitary paper in wide rolls or large sheets worth 84 649 thousand US dollars, a 29.3% increase from 2020. The largest decline occurred in 2020 at 2.1%. Over the 2018-2021 period, exports rose by 39.3%, with a compound annual growth rate of 11.7%.

Annual dynamics of product's exports from Portugal in value, 2018-2021, K $ US

Between 2018 and 2021, Spain, the United Kingdom, and France were the primary buyers of household and sanitary paper in wide rolls or large sheets from Portugal in value terms. Spain represented 39.1% of exports, the United Kingdom 31.5%, and France 14.8%, collectively accounting for 85.5% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Portugal in value, 2018-2021

Imports household and sanitary paper in wide rolls or large sheets to Portugal

Imports in kind, t

After two years of growth, Portugal's import volume of household and sanitary paper in wide rolls or large sheets declined in 2021. Imports reached 17 802 tonnes, a significant drop of 17.2% from 2020. The peak was recorded in 2020 at 21 490 tonnes, with the largest increase that year at 10.4%. From 2018 to 2021, imports decreased by 6%, resulting in an annualized decline of 2.1%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, t

Throughout 2018-2021, Spain was the main supplier of household and sanitary paper in wide rolls or large sheets to Portugal, holding 83.3% of total import volume, while other partners had smaller shares.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Portugal in kind, 2018-2021

Imports in value, K $ US

In 2021, Portugal imported household and sanitary paper in wide rolls or large sheets valued at 24 067 thousand US dollars, a modest decrease of 7.3% compared to 2020. The highest value was in 2020 at 25 963 thousand US dollars, with the largest increase that year at 6.6%. Over the 2018-2021 period, imports fell by 4.5%, equating to an annualized decline of 1.5%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, K $ US

From 2018 to 2021, Spain dominated Portugal's imports of household and sanitary paper in wide rolls or large sheets in value terms, accounting for 77.6% of total imports, with other countries making up the remainder.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Portugal in value, 2018-2021