Household and sanitary paper in wide rolls or large sheets market in South-eastern Asia

Earlier Report Observations

The market for household and sanitary paper in wide rolls and sheets in South-eastern Asia exhibited pronounced volatility from 2018 to 2023. Market volume in physical terms contracted sharply from 1 082 thousand tons in 2018 to 675 thousand tons in 2020. This downward trend reversed decisively in the following two years, with the market expanding to 1 185 thousand tons by 2022, before declining again to 1 024 thousand tons in 2023.

Shifts in international trade were a primary driver of the market's fluctuations. A period of robust export growth, which saw outbound shipments more than double from 2018 to 2020, significantly reduced domestic availability. The subsequent moderation in exports during 2021 and 2022 allowed the local market volume to recover, while a renewed surge in exports in 2023 contributed to the market's contraction that year.

In value terms, the market followed a similar but more pronounced pattern, falling from $1 721 million in 2018 to $1 059 million in 2020. It then more than doubled to reach $2 230 million by 2022, before easing to $1 878 million in 2023. Throughout this period, domestic production showed steady growth, increasing from 1 422 thousand tons to 1 639 thousand tons, which helped supply the market during phases of lower import volumes.

Production household and sanitary paper in wide rolls or large sheets in South-eastern Asia

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

In 2019, production of household and sanitary paper in wide rolls or large sheets in South-eastern Asia reached its peak at 1 460 thousand tonnes, marking a 2.6% increase. However, output declined to 1 435 thousand tonnes in 2020, down 1.7% from the previous year. The lowest production level was recorded in 2018 at 1 422 thousand tonnes.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

South-eastern Asia's production of household and sanitary paper in wide rolls or large sheets, measured in value terms, has declined for two consecutive years. In 2020, output was valued at 1 653 million US dollars, representing a 15.3% decrease compared to 2019. Over the 2017-2020 period, production fell by 11.1%, with a compound annual growth rate of 3.8%. The highest value was recorded in 2018 at 2 176 million US dollars, which was a 17.1% increase from the previous year.

Annual dynamics of production in South-eastern Asia in value, 2017-2020, M $ US

Exports household and sanitary paper in wide rolls or large sheets from South-eastern Asia

Exports in kind, K t

Export volumes of household and sanitary paper in wide rolls or large sheets from South-eastern Asia showed significant fluctuations during the period. The lowest point was in 2018 at 470.4 thousand tonnes, marking a 16.0% decline. Volumes then surged by 73.5% in 2019 and peaked in 2020 at 876.3 thousand tonnes, a modest 7.4% year-over-year increase. The difference between the peak in 2020 and the low in 2018 was 1.9 times.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, K t

From 2017 to 2020, South-eastern Asia exported household and sanitary paper in wide rolls or large sheets to a diverse range of markets. The top three destinations were the United States (17.1% of exports in kind), South Korea (10.1%), and Asia, not elsewhere specified (7.7%), which together accounted for 34.9% of total exports. The remaining 65.1% was distributed among numerous smaller markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from South-eastern Asia in kind, 2017-2020

Exports in value, M $ US

After two years of growth, the value of exports for household and sanitary paper in wide rolls or large sheets from South-eastern Asia declined in 2020. Export value reached 840.3 million US dollars, down 4.5% from the previous year. Over the 2017-2020 period, exports increased by 39.2%, with an annualized growth rate of 11.7%. The highest value was recorded in 2019 at 879.8 million US dollars, reflecting a 23.5% increase.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, M $ US

Between 2017 and 2020, the export value of household and sanitary paper in wide rolls or large sheets from South-eastern Asia was spread across various countries. The United States (17.2% of exports in value terms), South Korea (9.9%), and Asia, not elsewhere specified (7.5%) together made up 34.6% of total exports, with no single partner dominating the market.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from South-eastern Asia in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to South-eastern Asia

Imports in kind, K t

Import volumes of household and sanitary paper in wide rolls or large sheets into South-eastern Asia exhibited volatility during the observed period. The lowest volume was in 2019 at 51.0 thousand tonnes, a 60.8% decline. Volumes then rebounded sharply in 2020 to 116.4 thousand tonnes, up 128.3% from 2019. The highest volume was recorded in 2018 at 129.9 thousand tonnes, resulting in a 2.5-fold difference between the peak in 2018 and the low in 2019.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, K t

From 2017 to 2020, the main suppliers of household and sanitary paper in wide rolls or large sheets to South-eastern Asia were China (16.3% of imports in kind), Japan (2.8%), and Asia, not elsewhere specified (2.3%), which together accounted for 21.4% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to South-eastern Asia in kind, 2017-2020

Imports in value, M $ US

In 2020, South-eastern Asia imported household and sanitary paper in wide rolls or large sheets valued at 246.5 million US dollars, a gradual increase of 5.0% from the previous year. Over the 2017-2020 period, imports grew by 25.1%, with an annualized rate of 7.8%. The highest value was recorded in 2018 at 257.3 million US dollars, following a 30.6% increase. The largest decline occurred in 2019, down 8.7%.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, M $ US

During 2017-2020, imports of household and sanitary paper in wide rolls or large sheets into South-eastern Asia came from a wide array of sources. China (15.9% of imports in value terms), Japan (4.1%), and Asia, not elsewhere specified (2.2%) together represented 22.3% of total imports, while the remaining 77.7% originated from many smaller suppliers.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to South-eastern Asia in value, 2017-2020