Market research

Household and sanitary paper in wide rolls or large sheets market in Mexico

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

From 2018, production of household and sanitary paper in wide rolls and sheets in Mexico showed steady growth, supported by a dynamic personal hygiene paper segment fueled by population increases and the entry of private labels like Kimberly-Clark's AmazonCommercial brand. The COVID-19 pandemic in 2020 triggered panic buying that boosted demand, though a concurrent rise in exports that year contributed to a slight dip in domestic market volume. Regulatory developments, including the implementation of standard NOM-189-SSA1/SCFI-2018 for hygiene products, helped ensure product safety and clear labeling during this period.

Subsequent years saw the market adapt to rising input costs, with leading producer Kimberly-Clark increasing prices, while e-commerce growth expanded product accessibility for consumers. Despite price pressures, market volume rebounded strongly by 2023, reaching 1.3 million tons, underpinned by sustained household demand, recovery in the tourism sector, and ongoing capacity investments such as the announced new 30,000-ton tissue line for Papel San Francisco in Mexicali scheduled for 2025.

Looking ahead, industry expansion is set to continue with major strategic moves, including the joint venture between Suzano and Kimberly-Clark to manufacture and distribute tissue products across over 70 countries, including Mexico, which alongside the upcoming Mexicali production line, points to strengthened domestic production and distribution capabilities for the future.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Mexico
  1. 5.1.1. Annual dynamics of production in Mexico in kind, 2018-2023, K t
  2. 5.1.2. Annual dynamics of production in Mexico in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's exports from Mexico in kind, 2018-2025, K t
    2. 6.1.2.2. Dynamics of product's exports in kind from Mexico by countries, 2018-2025, K t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Mexico in value, 2018-2025, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Mexico by countries, 2018-2025, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Mexico, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Mexico by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's exports from Mexico in kind, 2018-2025, K t
    2. 6.2.2.2. Dynamics of product's exports in kind from Mexico by countries, 2018-2025, K t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Mexico in value, 2018-2025, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Mexico by countries, 2018-2025, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Mexico, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Mexico by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's imports to Mexico in kind, 2018-2025, K t
    2. 7.1.2.2. Dynamics of product's imports in kind to Mexico by countries, 2018-2025, K t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Mexico in value, 2018-2025, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Mexico by countries, 2018-2025, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Mexico, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Mexico by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's imports to Mexico in kind, 2018-2025, K t
    2. 7.2.2.2. Dynamics of product's imports in kind to Mexico by countries, 2018-2025, K t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Mexico in value, 2018-2025, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Mexico by countries, 2018-2025, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Mexico, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Mexico by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production household and sanitary paper in wide rolls or large sheets in Mexico

In kind, 2018-2021, K t

Mexico was one of the world's top producers of household and sanitary paper in wide rolls or large sheets from 2018 to 2021, ranking 7th globally by production volume.

Top producers of household and sanitary paper in wide rolls or large sheets, 2018-2021

Source: SHEV.io

World map of production of household and sanitary paper in wide rolls or large sheets, 2018-2021

Source: SHEV.io

Mexico's production of household and sanitary paper in wide rolls or large sheets declined after two years of growth. In 2021, output reached 1 242 K t, down 1.3% from the previous year. Production peaked in 2020 at 1 258 K t, which also saw the largest annual increase of 1.5%.

Annual dynamics of production in Mexico in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	0.1%	1.5%	(1.3%)	0.1%

Source: SHEV.io

In value, 2018-2021, M $ US

Mexico's production of household and sanitary paper in wide rolls or large sheets fell for the third year in a row. In 2021, the value of output was 1 408 M $ US, showing minimal change from 2020. From 2018 to 2021, production dropped by 14.8%, with a compound annual growth rate of -5.2%.

Annual dynamics of production in Mexico in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(9.7%)	(5.5%)	(0.1%)	(5.2%)

Source: SHEV.io

Exports household and sanitary paper in wide rolls or large sheets from Mexico

Exports in kind, K t

Mexico exported 69.0 K t of household and sanitary paper in wide rolls or large sheets in 2021, a sharp decline of 38.3% compared to 2020. Exports peaked in 2020 at 111.8 K t, which also recorded the largest annual increase of 53.5%. Over the 2018-2021 period, exports decreased by 17.6%, with a compound annual growth rate of -6.2%.

Annual dynamics of product's exports from Mexico in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(13.0%)	53.5%	(38.3%)	(6.2%)

Source: SHEV.io

From 2018 to 2021, the United States was Mexico's main export partner for household and sanitary paper in wide rolls or large sheets in volume terms, accounting for 97.5% of total exports.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Mexico in kind, 2018-2021

Source: SHEV.io

Exports in value, M $ US

In 2021, Mexico's exports of household and sanitary paper in wide rolls or large sheets in value terms reached 78.3 M $ US, a contraction of 37.5% from 2020. The highest value was recorded in 2020 at 125.3 M $ US, which also saw the largest annual increase of 43.0%. Between 2018 and 2021, exports fell by 29.9%, with an annualized rate of -11.2%.

Annual dynamics of product's exports from Mexico in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(21.6%)	43.0%	(37.5%)	(11.2%)

Source: SHEV.io

Throughout 2018-2021, the United States dominated Mexico's export structure in value terms for household and sanitary paper in wide rolls or large sheets, holding a 97.5% share of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Mexico in value, 2018-2021

Source: SHEV.io

Imports household and sanitary paper in wide rolls or large sheets to Mexico

Imports in kind, K t

Mexico's imports of household and sanitary paper in wide rolls or large sheets declined after two years of growth. In 2021, imports totaled 54.6 K t, down 32.6% from the previous year. The peak was in 2020 at 81.0 K t, while the largest annual increase occurred in 2019 at 9.1%. From 2018 to 2021, imports decreased by 26.3%, with a compound annual growth rate of -9.7%.

Annual dynamics of product's imports to Mexico in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	9.1%	0.3%	(32.6%)	(9.7%)

Source: SHEV.io

From 2018 to 2021, the United States was the dominant source for Mexico's imports of household and sanitary paper in wide rolls or large sheets in volume terms, capturing 73.5% of total imports, with other countries holding much smaller shares.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Mexico in kind, 2018-2021

Source: SHEV.io

Imports in value, M $ US

Mexico's imports of household and sanitary paper in wide rolls or large sheets in value terms fell for the second consecutive year. In 2021, imports amounted to 72.8 M $ US, a steep decrease of 25.6% year-over-year. The maximum value was recorded in 2019 at 104.4 M $ US, which also saw the largest annual increase of 1.9%. Between 2018 and 2021, imports dropped by 28.9%, with an annualized rate of -10.7%.

Annual dynamics of product's imports to Mexico in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.9%	(6.3%)	(25.6%)	(10.7%)

Source: SHEV.io

Over the 2018-2021 period, the United States was the primary source for Mexico's imports of household and sanitary paper in wide rolls or large sheets in value terms, accounting for 73.8% of total flows, while other markets contributed smaller shares.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Mexico in value, 2018-2021

Source: SHEV.io