Market research

Household and sanitary paper in wide rolls or large sheets market in Latin America and the Caribbean, 2026

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Latin America and the Caribbean" region includes following countries:

Argentina

Bolivia

Bouvet Island

Brazil

Chile

Colombia

Ecuador

Falkland Islands (Malvinas)

South Georgia and the South Sandwich Islands

French Guiana

Guyana

Paraguay

Peru

Suriname

Uruguay

Venezuela

Belize

Costa Rica

El Salvador

Guatemala

Honduras

Mexico

Nicaragua

Panama

Antigua and Barbuda

the Bahamas

Barbados

British Virgin Islands

Cayman Islands

Cuba

Dominica

Dominican Republic

Grenada

Guadeloupe

Haiti

Jamaica

Martinique

Montserrat

Curacao

Aruba

Saint Maarten (Dutch part)

Bonaire

Puerto Rico

Saint-Barthélemy

Saint Kitts and Nevis

Anguilla

Saint Lucia

Saint-Martin (French Part)

Saint Vincent and the Grenadines

Trinidad and Tobago

Turks and Caicos Islands

United States Virgin Islands

Earlier Report Observations

Between 2018 and 2020, the market volume for household and sanitary paper in Latin America and the Caribbean expanded from around 4.0 million tons to 4.1 million tons, peaking in 2020. This growth was driven by continuous demand for hygienic products, alongside a shift in consumer preferences toward more convenient and sanitary options. The COVID-19 pandemic in 2020 further heightened hygiene awareness, boosting demand for tissue paper, particularly in healthcare settings.

After 2020, the market volume stabilized, with a slight dip to 4.1 million tons in 2021, reflecting a period of consolidation. During this time, the market saw increased local production and the entry of new players aiming to meet sustained demand. However, in 2022, the market volume sharply contracted to 3.2 million tons, marking a significant departure from prior trends.

In 2023, the market recovered to 3.6 million tons. This rebound was supported by product innovations such as enhanced absorbency and biodegradability, as well as changes in import and export policies that affected regional trade dynamics. Additionally, the trend toward sustainability continued, with growing adoption of recycled fibers in manufacturing.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Latin America and the Caribbean
  1. 5.1.1. Annual dynamics of production in Latin America and the Caribbean in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data*)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's exports from Argentina in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's exports in kind from Argentina by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Argentina in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Argentina by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Argentina, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Argentina by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's exports from Argentina in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's exports in kind from Argentina by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Argentina in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Argentina by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Argentina, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Argentina by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data*)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's imports to Argentina in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's imports in kind to Argentina by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Argentina in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Argentina by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Argentina, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Argentina by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's imports to Argentina in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's imports in kind to Argentina by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Argentina in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Argentina by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Argentina, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Argentina by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production household and sanitary paper in wide rolls or large sheets in Latin America and the Caribbean

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

Production of household and sanitary paper in wide rolls or large sheets in Latin America and the Caribbean declined after two consecutive years of growth. In 2020, output reached 3 970 thousand tonnes, showing little change from the previous year. Looking at the period from 2017 to 2020, production increased by 6.5%, which translates to an average annual growth rate of 2.1%. The peak was recorded in 2019 at 3 983 thousand tonnes, with the largest year-on-year increase occurring in 2018 at 4.3%.

Annual dynamics of production in Latin America and the Caribbean in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	4.3%	2.4%	(0.3%)	2.1%

Source: SHEV.io

In value, 2017-2020, M $ US

For the second year in a row, the value of household and sanitary paper production in wide rolls or large sheets in Latin America and the Caribbean declined. In 2020, output was valued at 7 252 million US dollars, down 1.2% compared to 2019. Over the 2017-2020 period, production value increased by 8.7%, with a compound annual growth rate of 2.8%. The highest value was recorded in 2018 at 7 389 million US dollars, which also saw the largest increase of 10.7%.

Annual dynamics of production in Latin America and the Caribbean in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	10.7%	(0.7%)	(1.2%)	2.8%

Source: SHEV.io

Exports household and sanitary paper in wide rolls or large sheets from Latin America and the Caribbean

Exports in kind, K t

In 2020, exports of household and sanitary paper in wide rolls or large sheets from Latin America and the Caribbean amounted to 135.2 thousand tonnes, marking a 13.5% increase from the previous year. From 2017 to 2020, exports grew by 7.9%, averaging 2.6% per year. The lowest volume was recorded in 2019 at 119.1 thousand tonnes, which also experienced the largest decline of 7.1%.

Annual dynamics of product's exports from Latin America and the Caribbean in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.3%	(7.1%)	13.5%	2.6%

Source: SHEV.io

Between 2017 and 2020, the United States consistently held the largest share of exports in kind for household and sanitary paper in wide rolls or large sheets from Latin America and the Caribbean, accounting for 46.3% of total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Latin America and the Caribbean in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

In 2020, the value of household and sanitary paper exports in wide rolls or large sheets from Latin America and the Caribbean reached 246.9 million US dollars, showing a solid 12.5% increase compared to 2019. Over the 2017-2020 period, export value rose by 10.2%, with a compound annual growth rate of 3.3%. The lowest value was recorded in 2019 at 219.6 million US dollars, which also saw the largest decline of 9.8%.

Annual dynamics of product's exports from Latin America and the Caribbean in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	8.7%	(9.8%)	12.5%	3.3%

Source: SHEV.io

From 2017 to 2020, the United States remained the primary buyer of household and sanitary paper in wide rolls or large sheets from Latin America and the Caribbean, accounting for 46.3% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Latin America and the Caribbean in value, 2017-2020

Source: SHEV.io

Imports household and sanitary paper in wide rolls or large sheets to Latin America and the Caribbean

Imports in kind, K t

Imports of household and sanitary paper in wide rolls or large sheets into Latin America and the Caribbean increased for the third consecutive year. In 2020, imports reached approximately 252.2 thousand tonnes, a significant 15.0% rise from the previous year. Over the 2017-2020 period, import volumes grew by 57.5%, with a compound annual growth rate of 16.3%.

Annual dynamics of product's imports to Latin America and the Caribbean in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	22.3%	12.0%	15.0%	16.3%

Source: SHEV.io

The import structure in kind from 2017 to 2020 was diversified, with the United States (24.5% of imports in kind), Indonesia (10.9%), and China (7.4%) together accounting for just 42.7% of total flows. No single country held a clearly dominant position.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Latin America and the Caribbean in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

After two years of growth, imports of household and sanitary paper in wide rolls or large sheets into Latin America and the Caribbean declined. In 2020, imports were valued at 379.1 million US dollars, down 2.6% from 2019. Between 2017 and 2020, import value increased by 17.3%, averaging 5.5% per year. The peak was recorded in 2019 at 389.2 million US dollars, which also saw the largest increase of 13.5%.

Annual dynamics of product's imports to Latin America and the Caribbean in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	6.1%	13.5%	(2.6%)	5.5%

Source: SHEV.io

Throughout 2017-2020, imports in value terms of household and sanitary paper in wide rolls or large sheets to Latin America and the Caribbean were not concentrated on a few key markets. The United States (25.1% of imports in value terms), Indonesia (9.8%), and China (7.0%) jointly accounted for only 41.9% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Latin America and the Caribbean in value, 2017-2020

Source: SHEV.io