Household and sanitary paper in wide rolls or large sheets market in Northern Europe, 2026

Earlier Report Observations

The market for household and sanitary paper in wide rolls or large sheets in Northern Europe remained relatively stable at around 1.4 million metric tons in 2018 and 2019. A pronounced contraction began in 2020, with the market volume falling to 1 145 thousand metric tons.

After a further slight decline to 1 116 thousand metric tons in 2021, a strong recovery took place in 2022, pushing the market size to 1 423 thousand metric tons. This rebound brought volumes close to the levels seen prior to the downturn.

The market showed signs of stabilization in 2023, recording a volume of 1 403 thousand metric tons, indicating a consolidation phase following the period of significant volatility.

Production household and sanitary paper in wide rolls or large sheets in Northern Europe

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Northern Europe's production of household and sanitary paper in wide rolls or large sheets saw a two-year increase before declining. In 2019, production reached its peak at 1 186 K t. However, by 2020, output had fallen to 916 K t, marking a significant 22.8% decrease compared to the previous year. Over the period from 2017 to 2020, production dropped by 21.1%, with an average annual decline of 7.6%. The largest year-on-year increase occurred in 2018, when production rose by 1.5%.

Annual dynamics of production in Northern Europe in kind, 2017-2020, K t

In value, 2017-2020, M $ US

For the second year in a row, the value of household and sanitary paper in wide rolls or large sheets produced in Northern Europe declined. In 2018, production value peaked at 2 004 M $ US. By 2020, it had decreased to 1 325 M $ US, a substantial 30.9% drop from the previous year. From 2017 to 2020, the overall production value fell by 26.7%, translating to an average annual decrease of 9.8%. The largest increase was recorded in 2018, with a 10.9% rise.

Annual dynamics of production in Northern Europe in value, 2017-2020, M $ US

Exports household and sanitary paper in wide rolls or large sheets from Northern Europe

Exports in kind, K t

Exports of household and sanitary paper in wide rolls or large sheets from Northern Europe declined for the second consecutive year. In 2018, export volume reached its highest point at 190.5 K t. By 2020, it had fallen to 176.0 K t, showing a modest 2.0% decrease year-over-year. Over the 2017-2020 period, exports decreased by 7.2%, with an average annual decline of 2.5%. The largest drop occurred in 2019, with a 5.7% decrease, while the largest increase was in 2018, at 0.5%.

Annual dynamics of product's exports from Northern Europe in kind, 2017-2020, K t

From 2017 to 2020, the main destinations for Northern Europe's exports of household and sanitary paper in wide rolls or large sheets were Germany, Poland, and France. Germany accounted for 39.1% of exports in kind, Poland for 15.0%, and France for 5.5%. Together, these three countries represented 59.6% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern Europe in kind, 2017-2020

Exports in value, M $ US

The value of exported household and sanitary paper in wide rolls or large sheets from Northern Europe fell for the second year in a row. In 2018, export value peaked at 324.3 M $ US. By 2020, it had declined to 254.6 M $ US, a substantial 12.4% decrease compared to the previous year. Over the 2017-2020 period, exports decreased by 13.8%, with an average annual decline of 4.8%. The largest increase was recorded in 2018, with a 9.8% rise.

Annual dynamics of product's exports from Northern Europe in value, 2017-2020, M $ US

Between 2017 and 2020, Germany, Poland, and France were the primary markets for Northern Europe's exports of household and sanitary paper in wide rolls or large sheets in value terms. Germany accounted for 39.9% of export value, Poland for 12.0%, and France for 6.4%. Collectively, these three countries absorbed 58.3% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern Europe in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Northern Europe

Imports in kind, K t

After two years of decline, imports of household and sanitary paper in wide rolls or large sheets into Northern Europe increased. In 2019, imports hit their lowest point at 386.0 K t. By 2020, they had risen to 405.0 K t, indicating a moderate 4.9% increase over the past year. Over the 2017-2020 period, imports decreased by 5.8%, with an average annual decline of 2.0%. The largest drop occurred in 2019, with a 6.1% decrease.

Annual dynamics of product's imports to Northern Europe in kind, 2017-2020, K t

From 2017 to 2020, the sources for imports of household and sanitary paper in wide rolls or large sheets into Northern Europe were quite diverse. Turkey led with 21.3% of imports in kind, followed by France at 15.0%, and Italy at 11.9%. Together, these three countries accounted for 48.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern Europe in kind, 2017-2020

Imports in value, M $ US

The value of imported household and sanitary paper in wide rolls or large sheets into Northern Europe declined for the second consecutive year. In 2018, import value reached its maximum at 565.8 M $ US. By 2020, it had fallen to 534.9 M $ US, a slight 1.6% decrease compared to 2019. Over the 2017-2020 period, imports increased by 10.2%, with an average annual growth rate of 3.3%. The largest decline was in 2019, with a 4.0% drop, while the largest increase was in 2018, at 16.6%.

Annual dynamics of product's imports to Northern Europe in value, 2017-2020, M $ US

Between 2017 and 2020, the partner structure for imports in value terms was balanced rather than concentrated. Turkey accounted for 19.7% of import value, Italy for 12.3%, and France for 8.7%. These three countries jointly represented 40.8% of total flows, with many other countries making up the remaining 59.2%.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern Europe in value, 2017-2020