Household and sanitary paper in wide rolls or large sheets market in Georgia, 2026

Earlier Report Observations

The market for household and sanitary paper in wide rolls and sheets in Georgia demonstrated consistent expansion from 2018 to 2023. Total market volume grew from 15 493 tons to 25 464 tons, an increase of over 60%. Growth was steady each year, with the most significant annual rise occurring between 2018 and 2019 when the market expanded by nearly 5 000 tons.

This growth was supported by a simultaneous rise in both domestic production and imports. Local output increased from 10 060 tons in 2018 to 16 600 tons in 2023, while imports grew from 5 445 tons to 8 978 tons over the same period. Exports remained negligible, meaning nearly all production and imported volumes supplied the domestic market.

Preliminary data for 2024 indicates that imports of these paper products continued to climb, reaching 9 109 tons. This suggests sustained consumer demand, though full market volume data for the year is not yet available.

Production household and sanitary paper in wide rolls or large sheets in Georgia

In kind, 2017-2020, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Georgia's production of household and sanitary paper in wide rolls or large sheets has grown for the second year in a row. In 2020, the country produced 15 000 tons, marking a 5.6% year-over-year increase. Looking at the broader period from 2017 to 2020, production rose by 28.2%, which translates to an average annual growth rate of 8.6%. The lowest production volume was recorded in 2018 at 10 060 tons, representing a 14.0% decline from the previous year. In contrast, 2019 saw the largest increase, with production jumping by 41.2%.

Annual dynamics of production in Georgia in kind, 2017-2020, t

Exports household and sanitary paper in wide rolls or large sheets from Georgia

Exports in kind, t

The market showed an unstable trend over the observed period. Exports peaked in 2018 at 13 tons and hit their lowest point in 2019 at just 1 ton, resulting in an 18-fold difference between these years. In 2020, Georgia exported 1 ton of household and sanitary paper in wide rolls or large sheets, which was a significant 20.1% increase compared to the previous year. The largest decline occurred in 2019, with a drop of 94.4%, while the largest increase was recorded in 2018 at 28.2%.

Annual dynamics of product's exports from Georgia in kind, 2017-2020, t

From 2017 to 2020, Ukraine and Turkey were the two leading markets for Georgia's exports of household and sanitary paper in wide rolls or large sheets, together accounting for 97.2% of total export volume. The remaining share was distributed among various other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Georgia in kind, 2017-2020

Exports in value, K $ US

The data reveals irregular changes, pointing to a volatile market environment. Exports reached their highest value in 2018 at 18 000 US dollars and their lowest in 2019 at 1 000 US dollars, showing a 29-fold variation. In 2020, Georgia's exports of household and sanitary paper in wide rolls or large sheets totaled 2 000 US dollars, a substantial increase of 293.3% from the previous year. The largest decline was recorded in 2019, with a drop of 96.5%.

Annual dynamics of product's exports from Georgia in value, 2017-2020, K $ US

Between 2017 and 2020, Ukraine and Turkey were the primary destinations for Georgia's exports in value terms, jointly representing 94.1% of total export flows. The remaining share was divided among other markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Georgia in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Georgia

Imports in kind, t

After two years of growth, Georgia's imports of household and sanitary paper in wide rolls or large sheets declined. In 2020, imports amounted to 5 699 tons, a modest decrease of 4.7% compared to the previous year. Over the period from 2017 to 2020, imports increased by 23.9%, with a compound annual growth rate of 7.4%. The highest import volume was recorded in 2019 at 5 979 tons, and the largest increase occurred in 2018, with a rise of 18.4%.

Annual dynamics of product's imports to Georgia in kind, 2017-2020, t

From 2017 to 2020, Turkey was the main source for Georgia's imports of household and sanitary paper in wide rolls or large sheets, accounting for 91.0% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Georgia in kind, 2017-2020

Imports in value, K $ US

Following two years of gains, Georgia's imports of household and sanitary paper in wide rolls or large sheets declined. In 2020, imports reached 6 158 000 US dollars, a notable decrease of 14.9% from the year before. Between 2017 and 2020, imports grew by 15%, equivalent to an average annual rate of 4.8%. The peak value was recorded in 2019 at 7 235 000 US dollars, and the largest increase was in 2018, with a jump of 28.8%.

Annual dynamics of product's imports to Georgia in value, 2017-2020, K $ US

Over the 2017–2020 period, Turkey was the key and nearly exclusive market for Georgia's imports of household and sanitary paper in wide rolls or large sheets in value terms, making up 94.4% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Georgia in value, 2017-2020