Household and sanitary paper in wide rolls or large sheets market in Kazakhstan

Earlier Report Observations

From 2018 to 2019, the market for household and sanitary paper in wide rolls and sheets grew significantly, with market volume increasing from 51 494 tons to 61 493 tons. This expansion was supported by the opening of a new $14 million production plant in Astana in 2018, which added capacity. In 2019, production of toilet paper rose by nearly 30% and paper towels by 13.6%, as domestic manufacturers were able to meet about 70% of local demand, reducing import reliance.

After peaking at 59 714 tons in 2020, the market contracted to 47 616 tons by 2022. Production also fell sharply from 51 300 tons in 2020 to 38 500 tons in 2022. The decline in 2022 was primarily driven by the disruption of supply chains following anti-Russian sanctions, which affected access to materials and increased costs. Simultaneously, a global surge in prices for raw materials like potassium carbonate raised production expenses, squeezing output volumes.

A recovery began in 2023, with market volume rebounding to 55 210 tons and production rising to 44 000 tons. This turnaround was fueled by a 15.8% increase in domestic demand for toilet paper and substantial capacity expansions, leading to a 28% rise in toilet paper production and a 25% increase in paper towel output during the first seven months of the year.

Production household and sanitary paper in wide rolls or large sheets in Kazakhstan

In kind, 2017-2020, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Kazakhstan's production of household and sanitary paper in wide rolls or large sheets has increased for the third consecutive year. In 2020, the country produced 51 300 tonnes, marking a measured 4.9% increase compared to 2019. Over the period from 2017 to 2020, production surged by 14 900%, with a compound annual growth rate of 431.3%.

Annual dynamics of production in Kazakhstan in kind, 2017-2020, t

In value, 2017-2020, M $ US

Kazakhstan's production of household and sanitary paper in wide rolls or large sheets has increased for the third consecutive year. In 2020, the output was valued at 122.7 million US dollars, reflecting a sharp 34.0% rise over the previous year. Between 2017 and 2020, production soared by 22 067.5%, equating to an annualized rate of 505.2%.

Annual dynamics of production in Kazakhstan in value, 2017-2020, M $ US

Exports household and sanitary paper in wide rolls or large sheets from Kazakhstan

Exports in kind, t

The market exhibited an unstable trend throughout the timeframe. Exports bottomed in 2020 and peaked in 2018, with a 16-fold difference between these years. In 2020, Kazakhstan exported 1 tonne of household and sanitary paper in wide rolls or large sheets, down by 92.9% compared to 2019. The maximum volume was recorded in 2018 at 22 tonnes, with the largest increase of 4.5% also occurring that year.

Annual dynamics of product's exports from Kazakhstan in kind, 2017-2020, t

From 2017 to 2020, Kyrgyzstan and Russia formed a dominant pair of markets for exports in kind, jointly accounting for 80.3% of total flows, while other countries represented the remaining share.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Kazakhstan in kind, 2017-2020

Exports in value, K $ US

The data reveals irregular changes, indicating a volatile market environment. The span from 2018 to 2020 saw a peak-to-trough amplitude of 11.3 times. In 2020, household and sanitary paper in wide rolls or large sheets deliveries from Kazakhstan amounted to 3 000 US dollars, which is 90.9% less year-over-year. The maximum value was recorded in 2018 at 38 000 US dollars, with the largest increase of 9.1% also occurring that year.

Annual dynamics of product's exports from Kazakhstan in value, 2017-2020, K $ US

From 2017 to 2020, Russia (45.2% of exports in value terms), Kyrgyzstan (31.9%), and Azerbaijan (10.5%) were the largest buyers of household and sanitary paper in wide rolls or large sheets from Kazakhstan, together forming 87.6% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Kazakhstan in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Kazakhstan

Imports in kind, t

After a two-year gain, foreign supplies of household and sanitary paper in wide rolls or large sheets to Kazakhstan declined. In 2020, imports registered 8 415 tonnes, which is 33.2% lower compared to 2019. Between 2017 and 2020, imports increased by 2.4%, equating to a 0.8% annualized rate. The maximum volume was recorded in 2019 at 12 594 tonnes, with the largest increase of 25.5% also occurring that year.

Annual dynamics of product's imports to Kazakhstan in kind, 2017-2020, t

From 2017 to 2020, Russia played a leading role in imports in kind of household and sanitary paper in wide rolls or large sheets to Kazakhstan, with a share of 85.2% of total flows, while the remainder was distributed across other partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Kazakhstan in kind, 2017-2020

Imports in value, K $ US

After a two-year gain, household and sanitary paper in wide rolls or large sheets volumes in Kazakhstan declined. In 2020, imports totalled 7 863 000 US dollars, indicating a steep 47.4% decrease compared to the previous year. Over the period from 2017 to 2020, imports decreased by 9.6%, with a compound annual growth rate of -3.3%. The maximum value was recorded in 2019 at 14 949 000 US dollars, with the largest increase of 37.1% occurring in 2018.

Annual dynamics of product's imports to Kazakhstan in value, 2017-2020, K $ US

Over 2017 to 2020, Russia remained the dominant partner for imports in value terms of household and sanitary paper in wide rolls or large sheets to Kazakhstan, with a share of 82.4% of total flows, while other markets formed a long tail.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Kazakhstan in value, 2017-2020