Household and sanitary paper in wide rolls or large sheets market in Jordan

Earlier Report Observations

The Jordanian market for household and sanitary paper in wide rolls and sheets expanded significantly from 31 859 t in 2018 to 46 382 t in 2020. This growth was particularly pronounced in 2020, when the COVID-19 pandemic led to heightened consumer focus on personal hygiene and stockpiling, boosting sales across the sector.

Following the pandemic peak, market volume contracted sharply to 21 227 t in 2021 before recovering to 29 335 t in 2022 and 32 973 t in 2023. The recovery was supported by the entry of strong domestic brands such as Al-Khamayel, which manufactures and supplies a variety of tissue products, and by a shift in consumer behavior driven by the rapid growth of e-commerce in Jordan.

By 2024, the market landscape showed further evolution with innovations in fully automated production lines reducing labor dependency, increasing competition among brands offering specialized products, and tighter price monitoring by the Ministry of Industry, Trade and Supply, which recorded over 2 700 violations for missing price displays.

Production household and sanitary paper in wide rolls or large sheets in Jordan

In kind, 2017-2020, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

In 2020, Jordan produced 47 000 tons of household and sanitary paper in wide rolls or large sheets, showing minimal change from the previous year. The largest decline occurred in 2018 at 0.0%, while the largest increase was also recorded in 2018 at 0.0%.

Annual dynamics of production in Jordan in kind, 2017-2020, t

In value, 2017-2020, K $ US

In 2020, the output of household and sanitary paper in wide rolls or large sheets in Jordan was valued at 64 121 thousand US dollars, marking a 3.1% increase compared to 2019. Over the period from 2017 to 2020, production grew by 16.4%, with a compound annual growth rate of 5.2%. The largest decline was observed in 2019 at 0.5%, while the largest increase occurred in 2018 at 13.5%.

Annual dynamics of production in Jordan in value, 2017-2020, K $ US

Exports household and sanitary paper in wide rolls or large sheets from Jordan

Exports in kind, t

Jordan's exports of household and sanitary paper in wide rolls or large sheets declined for the third consecutive year. In 2020, exports totaled 15 064 tons, representing a 30.8% decrease from the previous year. Between 2017 and 2020, exports fell by 72.7%, equating to an annualized decline of 35.1%.

Annual dynamics of product's exports from Jordan in kind, 2017-2020, t

From 2017 to 2020, Saudi Arabia was the primary buyer of household and sanitary paper in wide rolls or large sheets from Jordan, accounting for 72.3% of total exports in kind, with the remaining share distributed among a diverse group of other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Jordan in kind, 2017-2020

Exports in value, K $ US

Exports of household and sanitary paper in wide rolls or large sheets from Jordan declined for the third consecutive year. In 2020, exports were recorded at 20 551 thousand US dollars, reflecting a significant drop of 28.6% compared to the previous year. Between 2017 and 2020, exports decreased by 68.2%, equating to an annualized decline of 31.8%.

Annual dynamics of product's exports from Jordan in value, 2017-2020, K $ US

From 2017 to 2020, Saudi Arabia accounted for 71.3% of the total export value of household and sanitary paper in wide rolls or large sheets from Jordan, with the remaining flows spread across multiple smaller trading partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Jordan in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Jordan

Imports in kind, t

In 2020, Jordan imported 14 446 tons of household and sanitary paper in wide rolls or large sheets, which was 20.7% lower than the previous year. Over the period from 2017 to 2020, imports decreased by 28%, with a compound annual growth rate of -10.4%. The largest increase was recorded in 2019 at 4.2%.

Annual dynamics of product's imports to Jordan in kind, 2017-2020, t

From 2017 to 2020, the main sources for imports in kind were China (34.2% of imports), the United Arab Emirates (22.8% of imports), and Turkey (21.7% of imports), together comprising 78.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Jordan in kind, 2017-2020

Imports in value, K $ US

In 2020, Jordan's imports of household and sanitary paper in wide rolls or large sheets were valued at 17 789 thousand US dollars, indicating a 19.5% decrease compared to 2019. Between 2017 and 2020, imports fell by 20.6%, equating to an annualized decline of 7.4%. The largest increase occurred in 2019 at 5.8%.

Annual dynamics of product's imports to Jordan in value, 2017-2020, K $ US

From 2017 to 2020, the primary sources for imports in value terms were China (34.0% of imports), the United Arab Emirates (24.7% of imports), and Turkey (22.1% of imports), collectively accounting for 80.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Jordan in value, 2017-2020