Market research

Household and sanitary paper in wide rolls or large sheets market in Asia

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Asia" region includes following countries:

China

Hong Kong

Japan

North Korea

South Korea

Macao

Mongolia

Afghanistan

Bangladesh

Bhutan

Sri Lanka

India

Iran

Maldives

Nepal

Pakistan

Brunei Darussalam

Myanmar

Cambodia

Indonesia

Laos

Malaysia

the Philippines

Timor-Leste

Singapore

Vietnam

Thailand

Kazakhstan

Kyrgyzstan

Tajikistan

Turkmenistan

Uzbekistan

Azerbaijan

Armenia

Bahrain

Cyprus

Georgia

Palestine

Iraq

Israel

Jordan

Kuwait

Lebanon

Oman

Qatar

Saudi Arabia

Syria

Turkey

the United Arab Emirates

Yemen

Earlier Report Observations

The market for household and sanitary paper in wide rolls and sheets in Asia showed consistent growth in physical volume from 2018 to 2023, expanding from 13 674 thousand tons to 16 523 thousand tons. This upward trend was interrupted in monetary terms, where the market value dipped in 2020 before a strong rebound in 2021 and 2022, reaching 44 233 million US dollars, followed by a correction in 2023.

The period's growth in consumption was supported by a heightened global focus on hygiene and cleanliness, particularly following the pandemic, which increased demand for sanitary paper products in both households and commercial settings like offices and hospitals. This shift in consumer and institutional behavior was a key driver for the market's expansion in volume during these years.

By 2023, the market's physical volume growth stabilized, increasing only marginally to 16 523 thousand tons, while its monetary value adjusted to 40 521 million US dollars, reflecting a market consolidation after periods of stronger growth and price fluctuations influenced by broader supply chain dynamics.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Asia
  1. 5.1.1. Annual dynamics of production in Asia in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data*)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's exports from China in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's exports in kind from China by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from China in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from China by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from China, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from China by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's exports from China in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's exports in kind from China by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from China in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from China by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from China, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from China by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data*)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's imports to China in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's imports in kind to China by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to China in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to China by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to China, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to China by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's imports to China in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's imports in kind to China by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to China in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to China by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to China, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to China by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production household and sanitary paper in wide rolls or large sheets in Asia

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

Asia's production of household and sanitary paper in wide rolls or large sheets has grown for the third year in a row. In 2020, the region produced 15 863 thousand tons, marking a 5.7% increase from 2019. Over the period from 2017 to 2020, production rose by 9.9%, which translates to an average annual growth rate of 3.2%.

Annual dynamics of production in Asia in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	1.3%	2.6%	5.7%	3.2%

Source: SHEV.io

In value, 2017-2020, M $ US

Asia's production of household and sanitary paper in wide rolls or large sheets has increased for the third consecutive year. In 2020, the output was valued at 26 137 million US dollars, representing a significant 34.7% rise compared to the previous year. From 2017 to 2020, production grew by 45%, averaging an annual increase of 13.2%.

Annual dynamics of production in Asia in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.6%	6.9%	34.7%	13.2%

Source: SHEV.io

Exports household and sanitary paper in wide rolls or large sheets from Asia

Exports in kind, K t

Following two years of growth, Asia's export volume of household and sanitary paper in wide rolls or large sheets declined in 2020. Exports stood at 1 076 thousand tons, showing a sharp decrease of 21.7% from the previous year. Between 2017 and 2020, exports fell by 3.3%, with an average annual decline of 1.1%. The peak was recorded in 2019 at 1 375 thousand tons, while the largest increase occurred in 2018 with a 16.7% rise.

Annual dynamics of product's exports from Asia in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	16.7%	5.8%	(21.7%)	(1.1%)

Source: SHEV.io

From 2017 to 2020, the United States, the United Kingdom, and Australia were the top buyers of household and sanitary paper in wide rolls or large sheets from Asia, though their dominance was limited. The United States accounted for 11.7% of exports in kind, the United Kingdom for 9.0%, and Australia for 8.3%. Together, these three countries represented 29.0% of total exports, with the remainder distributed among numerous smaller partners.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Asia in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

After two years of growth, Asia's exports of household and sanitary paper in wide rolls or large sheets in value terms declined in 2020. Exports registered 1 773 million US dollars, showing little change from the previous year. Over the period from 2017 to 2020, exports increased by 27.6%, averaging an annual growth rate of 8.5%. The highest value was recorded in 2019 at 1 777 million US dollars, and the largest increase occurred in 2018 with a 15.9% rise.

Annual dynamics of product's exports from Asia in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	15.9%	10.3%	(0.2%)	8.5%

Source: SHEV.io

Between 2017 and 2020, Asia's exports of household and sanitary paper in wide rolls or large sheets in value terms were not highly concentrated. The United States accounted for 12.1% of exports, Australia for 8.2%, and the United Kingdom for 7.9%. Combined, these three countries captured only 28.2% of total export flows, indicating a diverse range of trading partners.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Asia in value, 2017-2020

Source: SHEV.io

Imports household and sanitary paper in wide rolls or large sheets to Asia

Imports in kind, K t

Asia's imports of household and sanitary paper in wide rolls or large sheets have increased for the third consecutive year. In 2020, the region imported 497 thousand tons, up by 31.6% year-on-year. From 2017 to 2020, imports grew by 44.8%, with an average annual increase of 13.1%.

Annual dynamics of product's imports to Asia in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	1.0%	8.8%	31.6%	13.1%

Source: SHEV.io

Over the period from 2017 to 2020, Asia's imports of household and sanitary paper in wide rolls or large sheets in kind were sourced from a wide array of countries. Egypt accounted for 5.0% of imports, 'Asia, not elsewhere specified' for 2.1%, and Russia for 1.8%. Together, these three sources represented just 8.9% of total import flows, highlighting the diversity of suppliers.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Asia in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

After two years of gains, Asia's imports of household and sanitary paper in wide rolls or large sheets in value terms declined in 2020. Import volume amounted to 853 million US dollars, showing a reduction of 4.4% year-on-year. Between 2017 and 2020, imports increased by 11.5%, averaging an annual growth rate of 3.7%. The peak value was recorded in 2019 at 893 million US dollars, and the largest increase occurred in 2018 with a 15.7% rise.

Annual dynamics of product's imports to Asia in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	15.7%	0.8%	(4.4%)	3.7%

Source: SHEV.io

From 2017 to 2020, Asia's imports of household and sanitary paper in wide rolls or large sheets in value terms were not heavily concentrated. Egypt accounted for 5.0% of imports, 'Asia, not elsewhere specified' for 2.1%, and the United States for 2.0%. Together, these three sources captured only 9.0% of total import flows, reflecting a broad distribution among various partners.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Asia in value, 2017-2020

Source: SHEV.io