Market research

Household and sanitary paper in wide rolls or large sheets market in Hungary

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

Between 2018 and 2020, the market size for household and sanitary paper in Hungary contracted from 92.9 million USD to 82.0 million USD. This decline occurred alongside a steady increase in domestic production, which grew by over 21% to reach 29.3 million USD in 2020. The shrinking market volume was primarily driven by a substantial reduction in import value, which fell by nearly 29% over the same three-year period.

The trend of declining imports continued to shape the market landscape through 2025. After a brief rebound to 72.4 million USD in 2022, import values dropped sharply to 37.5 million USD in 2023 and remained subdued. Meanwhile, Hungarian exports experienced volatility, falling to a low of 8.8 million USD in 2021 before surging to a peak of 34.4 million USD in 2024, indicating a significant shift in trade dynamics.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators
1. 4.1. In value
  1. 4.1.1. Production, 2018-2020
  2. 4.1.2. Imports, 2018-2025
  3. 4.1.3. Exports, 2018-2025
  4. 4.1.4. Market size, 2018-2020
5. Production
1. 5.1. Production in Hungary
  1. 5.1.1. In kind, 2018-2023, K t
  2. 5.1.2. In value, 2018-2020, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K t
  2. 5.2.2. In value, 2018-2024, K $ US
3. 5.3. Global production by Country, 2018-2023
  1. 5.3.1. Global Production by Country in kind
    1. 5.3.1.1. Annual dynamics of production by country in kind, 2018-2023, K t
    2. 5.3.1.2. Structure of production by countries in kind, 2018-2023
    3. 5.3.1.3. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production household and sanitary paper in wide rolls or large sheets in Hungary

In value, 2018-2021, K $ US

Hungary's production of household and sanitary paper in wide rolls or large sheets grew for the second year in a row. In 2020, output reached 29 260 thousand US dollars, marking a 7.4% increase from 2019. From 2018 to 2020, production rose by 21.5%, which translates to an annualized growth rate of 6.7%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	13.2%	7.4%	n/a	-

Source: SHEV.io

In kind, 2018-2021, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2018-2021

Source: SHEV.io

World map of production of household and sanitary paper in wide rolls or large sheets, 2018-2021

Source: SHEV.io

The market showed an unstable trend over the period. Production hit its lowest point in 2021 at 21 441 tonnes, while peaking in 2019 at 41 762 tonnes, resulting in a 1.9-fold difference. In 2020, Hungary produced 21 441 tonnes of household and sanitary paper in wide rolls or large sheets, representing a 45.7% drop compared to 2019. The largest decline occurred in 2021 at 45.7%, and the biggest increase was in 2019 at 72.0%.

Annual dynamics of production in Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	72.0%	(5.4%)	(45.7%)	(4.1%)

Source: SHEV.io

Exports household and sanitary paper in wide rolls or large sheets from Hungary

Exports in kind, t

Exports of household and sanitary paper in wide rolls or large sheets from Hungary fell for the third consecutive year. In 2021, export volume stood at 6 994 tonnes, down 2.6% year-over-year. From 2018 to 2021, exports decreased by 53.6%, with a compound annual growth rate of -22.6%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(20.5%)	(40.2%)	(2.6%)	(22.6%)

Source: SHEV.io

Between 2018 and 2021, three key markets—Romania, Slovakia, and Serbia—collectively accounted for 84.7% of Hungary's total exports in volume of household and sanitary paper in wide rolls or large sheets.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Hungary's exports of household and sanitary paper in wide rolls or large sheets declined for the third year in a row. In 2021, exports totaled 8 810 thousand US dollars, reflecting an 8.1% decrease from the previous year. From 2018 to 2021, exports dropped by 52.5%, equating to an annualized rate of -22.0%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(18.7%)	(36.4%)	(8.1%)	(22.0%)

Source: SHEV.io

From 2018 to 2021, Romania, Slovakia, and Serbia were the main buyers of household and sanitary paper in wide rolls or large sheets from Hungary, making up 84.5% of total export value. Romania accounted for 36.2%, Slovakia for 29.1%, and Serbia for 19.2%.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in value, 2018-2021

Source: SHEV.io

Imports household and sanitary paper in wide rolls or large sheets to Hungary

Imports in kind, t

After two years of decline, Hungary's imports of household and sanitary paper in wide rolls or large sheets increased. In 2021, imports reached 56 420 tonnes, up 14.5% from 2020. The lowest volume was recorded in 2020 at 49 288 tonnes. From 2018 to 2021, imports fell by 25%, with an annualized rate of -9.2%. The largest decline occurred in 2019 at 21.3%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(21.3%)	(16.8%)	14.5%	(9.2%)

Source: SHEV.io

During 2018–2021, Italy, Romania, and Germany were the leading sources for Hungary's imports of household and sanitary paper in wide rolls or large sheets by volume, together representing 81.0% of total flows. Italy contributed 57.1%, Romania 16.3%, and Germany 7.6%.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Following a two-year drop, Hungary's imports of household and sanitary paper in wide rolls or large sheets rose. In 2021, imports amounted to 63 580 thousand US dollars, a 2.1% increase from the previous year. The minimum value was in 2020 at 62 296 thousand US dollars. From 2018 to 2021, imports decreased by 27.2%, with a compound annual growth rate of -10.0%. The largest decline was in 2019 at 16.3%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(16.3%)	(14.8%)	2.1%	(10.0%)

Source: SHEV.io

In 2018–2021, Italy, Germany, and Romania were the primary suppliers of household and sanitary paper in wide rolls or large sheets to Hungary by value, jointly accounting for 80.6% of total imports. Italy held 50.9%, Germany 15.3%, and Romania 14.3%.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in value, 2018-2021

Source: SHEV.io