Household and sanitary paper in wide rolls or large sheets market in Eastern Asia

Earlier Report Observations

From 2018 to 2020, the market for household and sanitary paper in wide rolls expanded steadily, supported by broader economic growth and rising population demand. The emergence of new product segments, such as wet toilet paper and beauty wipes, began to cater to personalized consumer preferences. In 2020, the COVID-19 pandemic triggered a sharp increase in demand for toilet paper and tissues as consumers stocked up, prompting manufacturers to accelerate production capacity expansion to meet the surge.

After 2021, market dynamics were shaped by policy and structural shifts. The 14th Five-Year Plan's emphasis on upgrading the paper industry, coupled with stricter environmental rules for waste paper recycling implemented in January 2022, pushed companies toward greener manufacturing and higher-value products. Consumer preferences continued to evolve toward specialized items like wet wipes and cotton soft towels, sustaining volume growth. However, intensified competition and profit margin pressures led to a decline in the market's monetary value after its 2021 peak, even as physical consumption kept rising, with online sales channels becoming increasingly important.

Production household and sanitary paper in wide rolls or large sheets in Eastern Asia

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Production of household and sanitary paper in wide rolls or large sheets in Eastern Asia has grown for the third year in a row. In 2020, output reached 13 219 thousand tons, marking a 6.5% increase compared to the previous year. From 2017 to 2020, production rose by 11.1%, which translates to an average annual growth rate of 3.6%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

The value of household and sanitary paper in wide rolls or large sheets produced in Eastern Asia has increased for the third consecutive year. In 2020, production was valued at 26 066 million US dollars, up 27.3% year-over-year. Between 2017 and 2020, the value grew by 48.3%, corresponding to an annualized rate of 14.0%.

Annual dynamics of production in Eastern Asia in value, 2017-2020, M $ US

Exports household and sanitary paper in wide rolls or large sheets from Eastern Asia

Exports in kind, K t

After two years of growth, Eastern Asia's exports of household and sanitary paper in wide rolls or large sheets declined in volume. In 2020, exports totaled 225.6 thousand tons, down 0.8% from the previous year. The peak was recorded in 2019 at 227.4 thousand tons, with the largest increase occurring in 2018 at 2.1%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, K t

From 2017 to 2020, Australia, the United States, and Malaysia were the top destinations for Eastern Asia's exports in volume terms. Australia accounted for 34.0% of exports, the United States for 9.3%, and Malaysia for 7.6%, together making up 50.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, M $ US

Eastern Asia's exports of household and sanitary paper in wide rolls or large sheets in value terms have risen for the third year in a row. In 2020, exports amounted to 444.8 million US dollars, showing a strong 18.6% increase compared to 2019. Between 2017 and 2020, export value grew by 35.6%, equating to an annualized rate of 10.7%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, M $ US

In the period from 2017 to 2020, the partner structure for exports in value terms was balanced rather than concentrated. Australia represented 23.7% of exports, the United States 13.0%, and Malaysia 8.4%, jointly accounting for 45.1% of total flows, with many other countries making up the remaining 54.9%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Eastern Asia

Imports in kind, K t

Imports of household and sanitary paper in wide rolls or large sheets into Eastern Asia have increased for the third consecutive year. In 2020, imports reached 193.6 thousand tons, up 39.8% year-over-year. From 2017 to 2020, import volume grew by 65.7%, with a compound annual growth rate of 18.3%.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, K t

Between 2017 and 2020, Indonesia, Asia not elsewhere specified, and Vietnam were the main suppliers of household and sanitary paper in wide rolls or large sheets to Eastern Asia in volume terms. Indonesia contributed 58.9% of imports, Asia not elsewhere specified 6.5%, and Vietnam 2.9%, together representing 68.3% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, M $ US

Imports of household and sanitary paper in wide rolls or large sheets into Eastern Asia in value terms have grown for the third year in a row. In 2020, imports totaled 235.7 million US dollars, a substantial 20.2% increase compared to 2019. From 2017 to 2020, import value rose by 51.6%, corresponding to an annualized rate of 14.9%.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, M $ US

Over the period from 2017 to 2020, Indonesia, Asia not elsewhere specified, and the United States were the leading sources for imports in value terms. Indonesia accounted for 49.1% of imports, Asia not elsewhere specified for 6.0%, and the United States for 3.5%, with a combined share of 58.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020