Household and sanitary paper in wide rolls or large sheets market in Greece

Earlier Report Observations

From 2018 to 2021, production of household and sanitary paper in Greece remained steady at around 70.4 thousand tons annually. This occurred following the loss of domestic primary paper production capacity after the closure of mills including Softex, Diana, and Delica. Market volume reached a peak of 204.1 thousand tons in 2020 before receding to 176.3 thousand tons in 2021.

A structural change unfolded from 2022, as domestic production surged to 110.5 thousand tons and further to 166.2 thousand tons in 2023. Imports contracted significantly over these two years while exports expanded. After a decline to 158.2 thousand tons in 2022, the total market volume recovered to 180.1 thousand tons in 2023. This rebound was supported by a growing tissue and hygiene products market, heightened competition from increasing private label penetration, and historically high European tissue paper prices driven by energy-intensive manufacturing.

By 2024, paper production was returning to Greece, evidenced by the resumed activity of companies such as Intertrade, indicating new investment in local manufacturing. Consumer behavior shifted toward essential goods and more economical choices due to financial pressure, influencing demand within the sector. The broader fast-moving consumer goods market, which includes paper products, showed volume growth with stable prices.

Production household and sanitary paper in wide rolls or large sheets in Greece

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

In 2019, Greece's production of household and sanitary paper in wide rolls or large sheets showed minimal change from the previous year. By 2020, output reached 70 thousand tons, marking a negligible variation compared to 2019. Over the period from 2017 to 2020, production grew by 6.4%, which translates to an annualized rate of 2.1%. The peak production level was recorded in 2018 at 70 thousand tons. The most significant decline occurred in 2019, with a decrease of 0.0%, while the largest increase was observed in 2018, rising by 6.4%.

Annual dynamics of production in Greece in kind, 2017-2020, K t

Exports household and sanitary paper in wide rolls or large sheets from Greece

Exports in kind, K t

Greece's exports of household and sanitary paper in wide rolls or large sheets have grown for the third year in a row. In 2020, export volumes amounted to 28.0 thousand tons, representing an 8.9% increase compared to the previous year. From 2017 to 2020, exports surged by 49.6%, equating to an annualized growth rate of 14.4%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K t

Between 2017 and 2020, Bulgaria, Albania, and Serbia were the primary destinations for Greece's exports in kind of household and sanitary paper in wide rolls or large sheets. Bulgaria accounted for 39.8% of exports, Albania for 26.9%, and Serbia for 10.6%. Together, these three countries made up 77.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, M $ US

Greece's export value of household and sanitary paper in wide rolls or large sheets has increased for the second consecutive year. In 2020, exports totaled 33.3 million US dollars, up by 14.3% from the previous year. Over the 2017-2020 period, export value rose by 30.7%, with a compound annual growth rate of 9.3%. The lowest value was recorded in 2018 at 24.7 million US dollars. The most significant decline occurred in 2018, dropping by 3.1%, while the largest increase was in 2019, climbing by 18.0%.

Annual dynamics of product's exports from Greece in value, 2017-2020, M $ US

From 2017 to 2020, Bulgaria, Albania, and Serbia formed the main cluster of markets for Greece's exports in value terms of household and sanitary paper in wide rolls or large sheets. Bulgaria held a 42.8% share, Albania 24.0%, and Serbia 10.5%. Collectively, these three countries accounted for 77.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Greece

Imports in kind, K t

Greece's imports of household and sanitary paper in wide rolls or large sheets have risen for the third consecutive year. In 2020, import volumes reached [value_last_year] thousand tons, reflecting a 23.9% gain compared to the previous year. Between 2017 and 2020, imports increased by 43.5%, which corresponds to an annualized rate of 12.8%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K t

During the 2017-2020 period, Turkey, Italy, and Indonesia were the main sources for Greece's imports in kind of household and sanitary paper in wide rolls or large sheets. Turkey contributed 29.1% of imports, Italy 26.9%, and Indonesia 19.5%. Together, these three countries represented 75.5% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, M $ US

In 2020, Greece's imports of household and sanitary paper in wide rolls or large sheets reached 168.9 million US dollars, marking a 14.8% improvement over 2019. Over the 2017-2020 span, import value grew by 35.2%, with a compound annual growth rate of 10.6%. The largest decline was recorded in 2019, falling by 5.5%, while the most significant increase occurred in 2018, rising by 24.6%.

Annual dynamics of product's imports to Greece in value, 2017-2020, M $ US

Throughout 2017-2020, Turkey, Italy, and Indonesia remained the key partners for Greece's imports in value terms of household and sanitary paper in wide rolls or large sheets. Turkey accounted for 29.2% of imports, Italy for 26.7%, and Indonesia for 18.1%. Combined, these three countries made up 74.0% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020