Tissues and towels of paper market in Finland

Earlier Report Observations

The market for paper tissues and towels in Finland expanded to 39 772 t in 2019, driven by the introduction of new product segments such as facial wipes and growing consumer awareness of eco-friendly options. Major players like Metsä Group invested in capacity expansion and sustainable production methods. However, in 2020, market volume declined to 36 584 t.

Market volume recovered to 37 632 t in 2021 with the entry of new players specializing in biodegradable products and a shift toward premium offerings. Stricter EU deforestation regulations and continued investment in recycled fiber technologies contributed to market stabilization at 37 852 t in 2022.

After a dip to 36 312 t in 2023, the market rebounded to 39 240 t in 2024.

Production tissues and towels of paper in Finland

In value, 2017-2020, M $ US

Finland's production of tissues and towels of paper declined for the second consecutive year. In 2020, output was valued at 123.5 million US dollars, marking a slight decrease of 1.0% compared to the previous year. Over the period from 2017 to 2020, production grew by 4.9%, with an average annual growth rate of 1.6%. The highest value was recorded in 2018 at 130.3 million US dollars, which saw the largest increase of 10.6%. The largest decline occurred in 2019, with a drop of 4.3%.

Annual dynamics of production in Finland in value, 2017-2020, M $ US

In kind, 2017-2020, t

Finland's production of tissues and towels of paper declined for the second consecutive year. In 2020, 62 787 tonnes were produced, showing only a marginal fluctuation compared to 2019. Over the period from 2017 to 2020, the maximum production was recorded in 2018 at 63 700 tonnes, which experienced the largest increase of 2.0%. The largest decline was in 2019, with a decrease of 1.3%.

Annual dynamics of production in Finland in kind, 2017-2020, t

Exports tissues and towels of paper from Finland

Exports in kind, t

After a two-year decline, Finland's exports of tissues and towels of paper increased in 2020. Exports amounted to 32 960 tonnes, rising by 14.8% compared to the previous year. However, between 2017 and 2020, exports overall decreased by 14.9%, equating to an annualized decline of 5.2%. The lowest value was recorded in 2019 at 28 700 tonnes, which saw the largest decline of 19.0%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, Sweden, the United Kingdom, and Estonia were the key partners for Finland's exports of tissues and towels of paper in volume terms. Sweden accounted for 46.1% of exports, the United Kingdom for 15.4%, and Estonia for 8.2%, together making up 69.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

Finland's export volume of tissues and towels of paper declined for the third consecutive year. In 2020, exports came to 53 840 thousand US dollars, which is 13.3% lower than the previous year. Over the period from 2017 to 2020, exports decreased by 16.3%, with an average annual decline of 5.7%.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

From 2017 to 2020, the three largest markets for Finland's exports of tissues and towels of paper in value terms were Sweden, the United Kingdom, and Estonia. Together, they accounted for 68.5% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports tissues and towels of paper to Finland

Imports in kind, t

In 2020, Finland's imports of tissues and towels of paper reached 6 757 tonnes, increasing by 20.4% compared to the previous year. Over the period from 2017 to 2020, imports grew by 9.6%, with an average annual growth rate of 3.1%. The lowest value was recorded in 2019 at 5 615 tonnes, which saw the largest decline of 10.0%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

From 2017 to 2020, Germany, Sweden, and the United Kingdom formed the core group of markets for Finland's imports of tissues and towels of paper in volume terms. Germany accounted for 40.9% of imports, Sweden for 14.9%, and the United Kingdom for 9.8%, together representing 65.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

Finland's imports of tissues and towels of paper declined for the second consecutive year. In 2020, imports were approximately 13 405 thousand US dollars, showing a gradual decrease of 5.7% from 2019. Over the period from 2017 to 2020, imports increased by 6.2%, with an average annual growth rate of 2.0%. The highest value was recorded in 2018 at 14 295 thousand US dollars, which experienced the largest increase of 13.2%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

From 2017 to 2020, Germany, France, and Sweden played the leading roles in Finland's imports of tissues and towels of paper in value terms. Germany accounted for 39.0% of imports, France for 11.7%, and Sweden for 11.6%, jointly taking 62.3% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020