Market research

Household and sanitary paper in wide rolls or large sheets market in Cuba

Household and sanitary paper in wide rolls or large sheets market in Cuba

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:
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File format: docx, xlsx

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Earlier Report Observations

The market for household and sanitary paper in wide rolls or large sheets in Cuba showed a clear downward trend from 2018 to 2023, with total volume falling from 10 287 tons to 8 190 tons. This contraction occurred despite consistently stable domestic production, which remained fixed at 5 700 tons each year throughout the period. The overall decline was entirely attributable to a significant reduction in import volumes, which supplied the remainder of the market.

Market volume fluctuated considerably after the initial drop, influenced by changing import levels. After falling to 9 010 tons in 2019 and 8 508 tons in 2020, the market saw a modest recovery to 8 773 tons in 2021. However, a sharp decline followed in 2022, with volume dropping to 7 631 tons, before partially rebounding to 8 190 tons in 2023. These shifts highlight the market's dependence on imported supply to meet total consumption.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2018-2023
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2023
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Cuba
      1. 5.1.1. Annual dynamics of production in Cuba in kind, 2018-2023, t
      2. 5.1.2. Annual dynamics of production in Cuba in value, 2018-2023, $ US
    2. 5.2. Global production by Country, 2018-2023
      1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
      2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
      3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
      4. 5.2.4. Structure of production by countries in kind, 2018-2023
      5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
  6. 6. Exports
    1. 6.1. Exports (Direct Data*)
      1. 6.1.1. Exports - Total information
      2. 6.1.2. Exports in kind, t
        1. 6.1.2.1. Annual dynamics of product's exports from Cuba in kind, 2018-2024, t
        2. 6.1.2.2. Dynamics of product's exports in kind from Cuba by countries, 2018-2024, t
        3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.1.3. Exports in value, K $ US
        1. 6.1.3.1. Annual dynamics of product's exports from Cuba in value, 2018-2024, K $ US
        2. 6.1.3.2. Dynamics of product's exports in value from Cuba by countries, 2018-2024, K $ US
        3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's exports, $ US/kg
        1. 6.1.4.1. Annual dynamics of average price of product's exports from Cuba, 2018-2024, $ US/kg
        2. 6.1.4.2. Dynamics of average price of product's exports from Cuba by countries, 2018-2024, $ US/kg
    2. 6.2. Exports (Mirror Data)
      1. 6.2.1. Exports - Total information
      2. 6.2.2. Exports in kind, t
        1. 6.2.2.1. Annual dynamics of product's exports from Cuba in kind, 2018-2024, t
        2. 6.2.2.2. Dynamics of product's exports in kind from Cuba by countries, 2018-2024, t
        3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.2.3. Exports in value, K $ US
        1. 6.2.3.1. Annual dynamics of product's exports from Cuba in value, 2018-2024, K $ US
        2. 6.2.3.2. Dynamics of product's exports in value from Cuba by countries, 2018-2024, K $ US
        3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's exports, $ US/kg
        1. 6.2.4.1. Annual dynamics of average price of product's exports from Cuba, 2018-2024, $ US/kg
        2. 6.2.4.2. Dynamics of average price of product's exports from Cuba by countries, 2018-2024, $ US/kg
  7. 7. Imports
    1. 7.1. Imports (Direct Data*)
      1. 7.1.1. Imports - Total information
      2. 7.1.2. Imports in kind, t
        1. 7.1.2.1. Annual dynamics of product's imports to Cuba in kind, 2018-2024, t
        2. 7.1.2.2. Dynamics of product's imports in kind to Cuba by countries, 2018-2024, t
        3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.1.3. Imports in value, K $ US
        1. 7.1.3.1. Annual dynamics of product's imports to Cuba in value, 2018-2024, K $ US
        2. 7.1.3.2. Dynamics of product's imports in value to Cuba by countries, 2018-2024, K $ US
        3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's imports, $ US/kg
        1. 7.1.4.1. Annual dynamics of average price of product's imports to Cuba, 2018-2024, $ US/kg
        2. 7.1.4.2. Dynamics of average price of product's imports to Cuba by countries, 2018-2024, $ US/kg
    2. 7.2. Imports (Mirror Data)
      1. 7.2.1. Imports - Total information
      2. 7.2.2. Imports in kind, t
        1. 7.2.2.1. Annual dynamics of product's imports to Cuba in kind, 2018-2024, t
        2. 7.2.2.2. Dynamics of product's imports in kind to Cuba by countries, 2018-2024, t
        3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.2.3. Imports in value, K $ US
        1. 7.2.3.1. Annual dynamics of product's imports to Cuba in value, 2018-2024, K $ US
        2. 7.2.3.2. Dynamics of product's imports in value to Cuba by countries, 2018-2024, K $ US
        3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's imports, $ US/kg
        1. 7.2.4.1. Annual dynamics of average price of product's imports to Cuba, 2018-2024, $ US/kg
        2. 7.2.4.2. Dynamics of average price of product's imports to Cuba by countries, 2018-2024, $ US/kg
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, t
      2. 8.1.2. In value, K $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, t
      2. 8.2.2. In value, K $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production household and sanitary paper in wide rolls or large sheets in Cuba

In kind, 2017-2020, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

In 2020, Cuba produced 5 700 tonnes of household and sanitary paper in wide rolls or large sheets, showing broad stability compared to the previous year. The largest decline occurred in 2018 at 0.0%, while the largest increase was also recorded in 2018 at 0.0%.

Annual dynamics of production in Cuba in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year----
Source: SHEV.io

Exports household and sanitary paper in wide rolls or large sheets from Cuba

Exports in kind, t

The data reveals irregular changes, indicating a volatile market environment. The lowest export volume was recorded in 2018 at 0.0 tonnes, while the highest occurred in 2019 at 0.3 tonnes, representing a peak-to-trough ratio of 41 times. In 2020, Cuba's exports of household and sanitary paper in wide rolls or large sheets fell sharply to 0.0 tonnes, marking an abrupt year-over-year decline of 93.0%. The largest increase was recorded in 2019 at 3 958.9%.

Annual dynamics of product's exports from Cuba in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year(15.9%)3 958.9%(93.0%)33.6%
Source: SHEV.io

From 2017 to 2020, Haiti was the primary destination for exports in kind, accounting for 83.4% of total flows, while other markets formed a long tail of smaller partners.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Cuba in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

The market exhibited an unstable trend throughout the timeframe. Export volumes reached their lowest point in 2018 at 0.2 thousand US dollars and peaked in 2019 at 2 thousand US dollars, with a top-to-bottom ratio of 12.6 times. In 2020, exports of household and sanitary paper in wide rolls or large sheets from Cuba amounted to 0.2 thousand US dollars, which is 90.4% lower compared to 2019. The largest increase was recorded in 2019 at 1 159.1%.

Annual dynamics of product's exports from Cuba in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year(49.1%)1 159.1%(90.4%)(14.8%)
Source: SHEV.io

From 2017 to 2020, Haiti and Saint Lucia together accounted for 81.0% of total exports in value terms, with other countries forming a diversified but less significant tail.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Cuba in value, 2017-2020

Source: SHEV.io

Imports household and sanitary paper in wide rolls or large sheets to Cuba

Imports in kind, t

Cross-border shipments of household and sanitary paper in wide rolls or large sheets to Cuba declined for the second consecutive year. In 2020, Cuba imported approximately 2 808 tonnes, amounting to a year-over-year fall of 15.2%. Between 2017 and 2020, imports decreased by 6.6%, equating to an annualized rate of 2.3%. The maximum value was recorded in 2018 at 4 587 tonnes. The largest decline occurred in 2019 at 27.8%, while the largest increase was in 2018 at 52.5%.

Annual dynamics of product's imports to Cuba in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year52.5%(27.8%)(15.2%)(2.3%)
Source: SHEV.io

From 2017 to 2020, Trinidad and Tobago (58.1% of imports in kind), Vietnam (15.2% of imports in kind), and Portugal (13.9% of imports in kind) consistently occupied leading positions in the country structure of imports in kind, jointly accounting for 87.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Cuba in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

The volume of household and sanitary paper in wide rolls or large sheets imports to Cuba declined for the second consecutive year. In 2020, imports totalled 4 361 thousand US dollars, indicating a fall of 28.3% versus the previous year. Over the period 2017-2020, imports decreased by 7.3%, with a compound annual growth rate of 2.5%. The maximum value was recorded in 2018 at 7 859 thousand US dollars. The largest increase occurred in 2018 at 67.0%.

Annual dynamics of product's imports to Cuba in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year67.0%(22.6%)(28.3%)(2.5%)
Source: SHEV.io

From 2017 to 2020, Trinidad and Tobago (59.3% of imports in value terms), Portugal (13.3% of imports in value terms), and Vietnam (13.3% of imports in value terms) remained the principal suppliers of household and sanitary paper in wide rolls or large sheets to Cuba, jointly accounting for 85.9% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Cuba in value, 2017-2020

Source: SHEV.io

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