Household and sanitary paper in wide rolls or large sheets market in Canada

Earlier Report Observations

From 2018 to 2021, Canada's household and sanitary paper market expanded significantly, with production rising from 739 thousand tonnes to nearly 1.5 million tonnes. This growth was initially fueled by substantial industry investments, including KP Tissue's new plant in Québec and Kruger Products' acquisition of converting assets, which enhanced domestic manufacturing capacity. The COVID-19 pandemic in 2020 triggered a sharp increase in hygiene-related demand, causing production to jump by over 50% that year. Elevated consumption patterns continued into 2021, supported by sustained home usage and a growing consumer focus on premium and sustainable tissue products.

After reaching a peak in 2021, the market contracted in 2022 and 2023, with production falling to 1.2 million tonnes. During this period, key players like Kruger Products completed major capacity expansions, such as the upgrade of its Sherbrooke facility that doubled its annual output, while the industry adapted to stronger consumer preference for eco-friendly and Forest Stewardship Council® certified products. Regulatory developments, including updates to packaging and labeling requirements, also influenced market dynamics.

Production household and sanitary paper in wide rolls or large sheets in Canada

In kind, 2017-2020, K t

Between 2017 and 2020, Canada ranked 9th globally in the production of household and sanitary paper in wide rolls or large sheets.

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Canada's production of household and sanitary paper in wide rolls or large sheets grew for the third year in a row. In 2020, output reached 1 123 K t, marking a 50.9% increase compared to 2019. Over the 2017-2020 period, production rose by 52.2%, which translates to an annualized growth rate of 15.0%.

Annual dynamics of production in Canada in kind, 2017-2020, K t

In value, 2017-2020, M $ US

The value of Canada's household and sanitary paper in wide rolls or large sheets production increased for the third consecutive year. In 2020, production was valued at 1 639 M $ US, showing a sharp rise of 48.3% from 2019. From 2017 to 2020, production value grew by 57.4%, equivalent to an annualized rate of 16.3%.

Annual dynamics of production in Canada in value, 2017-2020, M $ US

Exports household and sanitary paper in wide rolls or large sheets from Canada

Exports in kind, K t

Canada's exports of household and sanitary paper in wide rolls or large sheets declined for the third straight year. In 2020, exports totaled 76.2 K t, representing a sudden decrease of 27.2% compared to the previous year. Between 2017 and 2020, exports fell by 43.6%, equating to an annualized decline of 17.4%.

Annual dynamics of product's exports from Canada in kind, 2017-2020, K t

From 2017 to 2020, Canada's exports in kind of household and sanitary paper in wide rolls or large sheets were heavily dependent on the United States, which accounted for 96.9% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Canada in kind, 2017-2020

Exports in value, M $ US

Canada's exports of household and sanitary paper in wide rolls or large sheets in value terms decreased for the third consecutive year. In 2020, exports amounted to 111.3 M $ US, reflecting a steep drop of 28.5% versus the previous year. Over the 2017-2020 period, exports declined by 41.6%, with a compound annual growth rate (CAGR) of -16.4%.

Annual dynamics of product's exports from Canada in value, 2017-2020, M $ US

Between 2017 and 2020, the structure of Canada's exports in value terms was dominated by a single market: the United States, with a share of 97.4% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Canada in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Canada

Imports in kind, K t

Canada's imports of household and sanitary paper in wide rolls or large sheets in volume terms increased for the third year in a row. In 2020, import volume reached 115.8 K t, reflecting a 2.6% year-over-year rise. From 2017 to 2020, imports surged by 94 172.7%, equating to an annualized growth rate of 880.5%.

Annual dynamics of product's imports to Canada in kind, 2017-2020, K t

Throughout 2017-2020, the United States clearly dominated Canada's imports in kind of household and sanitary paper in wide rolls or large sheets, taking 83.7% of total flows, while other countries each held significantly smaller shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Canada in kind, 2017-2020

Imports in value, M $ US

Canada's imports of household and sanitary paper in wide rolls or large sheets in value terms increased for the second consecutive year. In 2020, imports amounted to 136.7 M $ US, indicating a 1.4% improvement from a year earlier. Over the 2017-2020 period, imports grew by 9.2%, with a CAGR of 3.0%. The minimum value was recorded in 2018 at 120.8 M $ US. The largest decline occurred in 2018, with a drop of 3.5%, while the largest increase was in 2019, with a rise of 11.5%.

Annual dynamics of product's imports to Canada in value, 2017-2020, M $ US

From 2017 to 2020, Canada's import structure in value terms was centered on the United States, whose share amounted to 84.2% of total flows, while other markets formed a less significant perimeter.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Canada in value, 2017-2020