Market research

Household and sanitary paper in wide rolls or large sheets market in Austria

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The Austrian market for household and sanitary paper in wide rolls or large sheets saw volume growth in 2019, reaching 150 thousand tons, up from 144 thousand tons in 2018.

A sharp contraction followed in 2020, with market size falling to 132 thousand tons. After this decline, the market stabilized between 129 and 136 thousand tons from 2021 to 2023.

Domestic production dropped from 140 thousand tons to 125 thousand tons in 2020 and remained at that level, while exports steadily decreased, contributing to the market's post-2020 dynamics.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Austria
  1. 5.1.1. In kind, 2018-2023, K t
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K t
  2. 5.2.2. In value, 2018-2024, M $ US
3. 5.3. Global production by Country, 2018-2023
  1. 5.3.1. Global Production by Country in kind
    1. 5.3.1.1. Annual dynamics of production by country in kind, 2018-2023, K t
    2. 5.3.1.2. Structure of production by countries in kind, 2018-2023
    3. 5.3.1.3. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Austria in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Austria by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Austria in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Austria by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Austria, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Austria by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Austria in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Austria by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Austria in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Austria by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Austria, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Austria by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Austria in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Austria by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Austria in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Austria by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Austria, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Austria by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Austria in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Austria by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Austria in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Austria by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Austria, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Austria by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production household and sanitary paper in wide rolls or large sheets in Austria

In kind, 2017-2020, K t

From 2017 to 2020, Austria ranked 29th globally in the production volume of household and sanitary paper in wide rolls or large sheets.

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

In 2020, Austria produced 125 K t of household and sanitary paper in wide rolls or large sheets, marking a 10.7% decline compared to the previous year. Over the 2017-2020 period, production decreased by 10.7%, with a compound annual growth rate (CAGR) of 3.7%. The largest increase occurred in 2018, at 0.0%.

Annual dynamics of production in Austria in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	-	-	(10.7%)	(3.7%)

Source: SHEV.io

Exports household and sanitary paper in wide rolls or large sheets from Austria

Exports in kind, t

Exports of household and sanitary paper in wide rolls or large sheets from Austria declined for the second consecutive year. In 2020, export volume reached 7 373 t, reflecting a significant contraction of 14.0% compared to 2019. Over the 2017-2020 period, exports decreased by 22%, with a CAGR of 7.9%. The maximum value was recorded in 2018 at 11 191 t. The largest decline occurred in 2019, at 23.4%, while the largest increase was in 2018, at 18.4%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	18.4%	(23.4%)	(14.0%)	(7.9%)

Source: SHEV.io

From 2017 to 2020, Germany (49.5% of exports in kind), Hungary (19.8% of exports in kind), and Slovakia (8.2% of exports in kind) formed the core of Austria's exports, collectively accounting for 77.6% of total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Austria in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Austria's exports of household and sanitary paper in wide rolls or large sheets declined for the second consecutive year. In 2020, exports totaled 10 088 K $ US, showing a gradual decline of 3.4% year-over-year. Over the 2017-2020 period, exports decreased by 11.6%, with a CAGR of 4.0%. The maximum value was recorded in 2018 at 13 976 K $ US. The largest decline occurred in 2019, at 25.3%, while the largest increase was in 2018, at 22.4%.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	22.4%	(25.3%)	(3.4%)	(4.0%)

Source: SHEV.io

From 2017 to 2020, Germany (50.9% of exports in value terms), Hungary (11.9% of exports in value terms), and the United Kingdom (9.4% of exports in value terms) consistently held leading positions in Austria's export structure, jointly accounting for 72.2% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Austria in value, 2017-2020

Source: SHEV.io

Imports household and sanitary paper in wide rolls or large sheets to Austria

Imports in kind, t

In 2020, Austria's import volume of household and sanitary paper in wide rolls or large sheets was 13 953 t, representing an abrupt decline of 26.0% compared to the previous year. Between 2017 and 2020, imports decreased by 22.8%, equating to an annualized rate of 8.3%. The maximum value was recorded in 2019 at 18 861 t, with the largest increase also occurring in 2019, at 27.3%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(18.1%)	27.3%	(26.0%)	(8.3%)

Source: SHEV.io

From 2017 to 2020, Italy and Germany dominated Austria's imports in kind, together accounting for 81.5% of total flows, while other destinations made smaller individual contributions.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Austria in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

In 2020, Austria imported a total of 22 426 K $ US of household and sanitary paper in wide rolls or large sheets, marking a decline of 30.3% compared to 2019. Over the 2017-2020 period, imports decreased by 23%, with a CAGR of 8.3%. The maximum value was recorded in 2019 at 32 196 K $ US, with the largest increase also in 2019, at 17.3%.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(5.8%)	17.3%	(30.3%)	(8.3%)

Source: SHEV.io

Throughout 2017 to 2020, Germany (40.0% of imports in value terms), Italy (39.4% of imports in value terms), and Switzerland (5.7% of imports in value terms) formed the core group of markets for Austria's imports, collectively representing 85.1% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Austria in value, 2017-2020

Source: SHEV.io