Household and sanitary paper in wide rolls or large sheets market in Eastern Europe (including Northern Asia)

Earlier Report Observations

The market for household and sanitary paper in wide rolls expanded from around 1.6 million tons in 2018, fueled by the entry of new players and a broadening product assortment. Consumer interest began shifting toward more eco-friendly and biodegradable materials, which started to shape new market segments and supported overall demand growth.

The COVID-19 pandemic in 2020 sharply increased demand for sanitary and hygienic paper products as more time was spent at home, accelerating market growth. Producers responded by modernizing existing capacities and launching new production lines to meet this sustained demand and improve product quality, contributing to the market's rise through 2021.

A significant surge in 2022 pushed the market past 1.9 million tons, partly due to a reported 30% increase in hygiene product manufacturing in Russia. Continued facility upgrades, such as a €12 million investment in new production lines in Central Europe, boosted output. By 2023, growth moderated as global increases in energy and raw material prices raised production costs, though local manufacturers strengthened their positions.

Production household and sanitary paper in wide rolls or large sheets in Eastern Europe (including Northern Asia)

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Eastern Europe (including Northern Asia) has seen household and sanitary paper production in wide rolls or large sheets grow for the third year in a row. In 2020, the region produced 1 582 K t, marking a moderate 4.2% increase compared to 2019. Looking at the period from 2017 to 2020, production rose by 16.1%, which translates to an average annual growth rate of 5.1%.

Annual dynamics of production in Eastern Europe (including Northern Asia) in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Eastern Europe (including Northern Asia) has experienced a third consecutive year of growth in the production value of household and sanitary paper in wide rolls or large sheets. In 2020, the output was valued at 3 241 M $ US, showing a controlled rise of 4.2% from the previous year. Between 2017 and 2020, production value increased by 36.5%, equating to an annualized growth rate of 10.9%.

Annual dynamics of production in Eastern Europe (including Northern Asia) in value, 2017-2020, M $ US

Exports household and sanitary paper in wide rolls or large sheets from Eastern Europe (including Northern Asia)

Exports in kind, K t

After two years of decline, exports of household and sanitary paper in wide rolls or large sheets from Eastern Europe (including Northern Asia) increased in 2020. The region exported 150.6 K t, representing a modest 6.3% rise from 2019. Over the 2017-2020 period, exports decreased by 24.9%, with an average annual decline of 9.1%. The lowest volume was recorded in 2019 at 141.7 K t, which also saw the largest drop of 18.8%.

Annual dynamics of product's exports from Eastern Europe (including Northern Asia) in kind, 2017-2020, K t

From 2017 to 2020, exports of household and sanitary paper in wide rolls or large sheets from Eastern Europe (including Northern Asia) were distributed across many countries. Germany accounted for 15.8% of exports, Greece for 7.6%, and Kazakhstan for 6.5%, with these three countries together making up only 30.0% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Europe (including Northern Asia) in kind, 2017-2020

Exports in value, M $ US

In 2020, Eastern Europe (including Northern Asia) exported household and sanitary paper in wide rolls or large sheets worth 240.7 M $ US, up by 7.7% compared to 2019. Over the 2017-2020 period, exports increased by 3%, with an average annual growth rate of 1.0%. The lowest value was recorded in 2019 at 223.5 M $ US, which also saw the largest decline of 17.2%. In contrast, the highest value was in 2018 at 269.9 M $ US, marking the largest increase of 15.5%.

Annual dynamics of product's exports from Eastern Europe (including Northern Asia) in value, 2017-2020, M $ US

Between 2017 and 2020, Germany, Greece, and Serbia were notable buyers of household and sanitary paper in wide rolls or large sheets from Eastern Europe (including Northern Asia), but their combined share was not dominant. Germany accounted for 18.2% of export value, Greece for 8.2%, and Serbia for 6.8%, totaling only 33.2% of overall exports.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Europe (including Northern Asia) in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Eastern Europe (including Northern Asia)

Imports in kind, K t

In 2020, Eastern Europe (including Northern Asia) imported 229.4 K t of household and sanitary paper in wide rolls or large sheets, down by 13.3% from 2019. Over the 2017-2020 period, imports decreased by 11.3%, with an average annual decline of 3.9%. The highest volume was recorded in 2019 at 264.5 K t, which also saw the largest increase of 9.4%.

Annual dynamics of product's imports to Eastern Europe (including Northern Asia) in kind, 2017-2020, K t

From 2017 to 2020, the geographical structure of imports in kind was highly diversified. Italy accounted for 19.3% of imports, Germany for 11.0%, and Turkey for 7.1%, with these three countries together representing only 37.5% of total flows. The remaining 62.5% was spread across numerous smaller partner countries.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Europe (including Northern Asia) in kind, 2017-2020

Imports in value, M $ US

In 2020, household and sanitary paper in wide rolls or large sheets deliveries to Eastern Europe (including Northern Asia) amounted to 406.0 M $ US, showing a limited uptick of 9.2% over the previous year. Over the 2017-2020 period, imports increased by 3.5%, with an average annual growth rate of 1.2%. The lowest value was recorded in 2019 at 371.8 M $ US, which also saw the largest decline of 6.2%.

Annual dynamics of product's imports to Eastern Europe (including Northern Asia) in value, 2017-2020, M $ US

Between 2017 and 2020, imports in value terms of household and sanitary paper in wide rolls or large sheets to Eastern Europe (including Northern Asia) were widely dispersed across partner countries. Italy accounted for 18.6% of imports, Germany for 14.6%, and Turkey for 6.8%, with these three countries together making up only 39.9% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Europe (including Northern Asia) in value, 2017-2020