Grapes market in Europe

Earlier Report Observations

The volume of the European grape market fluctuated between 2018 and 2023, starting at 31 540 thousand tons in 2018. Adverse weather conditions, including droughts and frosts in key producing regions, contributed to a decline in market volume to 28 033 thousand tons by 2019. The market recovered slightly in 2020 to 29 202 thousand tons, supported by increased consumer demand for healthy foods during the COVID-19 pandemic, which offset some supply chain disruptions.

Technological innovations in post-harvest handling and the introduction of new seedless and native varieties helped improve productivity and quality, contributing to a market expansion to 29 577 thousand tons in 2022. However, inflationary pressures and rising production costs weighed on consumer spending, leading to a drop to 28 042 thousand tons in 2021. Regulatory changes in countries like Poland and Germany aimed at managing production potential and traceability also influenced market dynamics.

The market volume fell sharply to 25 865 thousand tons in 2023 due to limited grape supply in Europe, primarily caused by continued adverse climatic events in Spain and Italy. Growing competition from emerging countries in the southern hemisphere added pressure on European producers, while health-conscious preferences continued to drive demand for premium and organic grapes.

Production grapes in Europe

In kind, 2017-2020, K t

Top producers of grapes, 2017-2020

World map of production of grapes, 2017-2020

In 2020, Europe produced 28 262 K t of grapes, marking a modest year-over-year increase of 5.7%. Looking at the period from 2017 to 2020, production grew by 12.4%, which translates to an average annual growth rate of 4.0%. The highest production level was recorded in 2018 at 30 306 K t. In 2019, production experienced its largest decline of 11.8%, while the largest increase occurred in 2018 with a 20.5% rise.

Annual dynamics of production in Europe in kind, 2017-2020, K t

Exports grapes from Europe

Exports in kind, K t

Following two years of contraction, grape exports from Europe to international markets rebounded. In 2020, exports reached 1 262 K t, showing a dramatic 63.3% increase compared to the previous year. The lowest export volume was recorded in 2019 at 773 K t, which also saw the largest decline of 22.8%.

Annual dynamics of product's exports from Europe in kind, 2017-2020, K t

From 2017 to 2020, Switzerland and Norway consistently remained the primary markets for grape exports in volume terms, together accounting for 3.5% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Europe in kind, 2017-2020

Exports in value, M $ US

In 2020, the value of grape exports from Europe amounted to 2 657 M $ US, reflecting a 15.1% increase year-over-year. Over the period from 2017 to 2020, export value grew by 9.7%, equivalent to an average annual growth rate of 3.1%. The lowest value was recorded in 2019 at 2 307 M $ US, which also experienced the largest decline of 8.6%.

Annual dynamics of product's exports from Europe in value, 2017-2020, M $ US

Throughout 2017–2020, Switzerland and Norway held the top positions in the export structure by value, jointly representing 4.3% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Europe in value, 2017-2020

Imports grapes to Europe

Imports in kind, K t

After a two-year decline, cross-border grape shipments into Europe increased. In 2020, Europe imported 2 203 K t of grapes, which is 6.4% higher than in 2019. From 2017 to 2020, imports decreased by 5.9%, averaging an annual decline of 2.0%. The lowest import volume was recorded in 2019 at 2 070 K t, which also saw the largest decline of 7.4%.

Annual dynamics of product's imports to Europe in kind, 2017-2020, K t

During 2017–2020, the partner landscape for grape imports in volume terms was diverse. Turkey (16.4% of imports), South Africa (11.7%), and India (6.1%) together accounted for only 34.1% of total import flows, with the remaining 65.9% supplied by many other countries.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Europe in kind, 2017-2020

Imports in value, M $ US

In 2020, Europe imported approximately 5 144 M $ US worth of grapes, indicating a 5.5% rise compared to the previous year. Over the period 2017–2020, import value increased by 7.3%, with a compound annual growth rate of 2.4%. The largest decline was recorded in 2019 at 2.7%.

Annual dynamics of product's imports to Europe in value, 2017-2020, M $ US

The market base for grape imports in value terms from 2017 to 2020 was broad. South Africa (15.6% of imports), Turkey (12.5%), and Chile (6.8%) jointly accounted for just 34.9% of total import flows, while the remaining 65.1% was shared by numerous other countries.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Europe in value, 2017-2020