Grapefruit juice market in New Zealand

Earlier Report Observations

The market volume for unfermented grapefruit juice in New Zealand experienced considerable shifts from 2018 to 2023. It began at 181.8 thousand L in 2018, fell to 152.1 thousand L in 2019 and 141.0 thousand L in 2020, then rose sharply to 173.2 thousand L in 2021. A subsequent dip to 153.4 thousand L occurred in 2022 before the market expanded to 185.4 thousand L in 2023.

A key factor in the 2022 decline was a consumer advisory warning that furanocoumarin compounds in New Zealand's prevalent grapefruit and pomelo hybrids could interact adversely with common medications like statins and blood pressure drugs, suppressing consumption. The local industry's reliance on cooler-climate adapted hybrids such as Wheeny and Poorman’s Orange also influenced domestic production volumes.

Market growth resumed in 2023, propelled by a strong consumer trend toward healthier lifestyles and clean eating, which increased demand for cold-pressed fruit juices including grapefruit juice. Established brands like Keri Juices and The Homegrown Juice Company supported this expansion by offering premium grapefruit juice with no added sugar, aligning with health-conscious preferences.

Production grapefruit juice in New Zealand

In kind, 2018-2021, K l

Top producers of grapefruit juice, 2018-2021

World map of production of grapefruit juice, 2018-2021

New Zealand's grapefruit juice production has declined for the third year in a row. In 2021, the country produced 81.3 thousand liters, marking a slight decrease of 1.7% compared to the previous year. Looking at the period from 2018 to 2021, production fell by 17.1%, which translates to an average annual decline of 6.0%.

Annual dynamics of production in New Zealand in kind, 2018-2021, K l

Exports grapefruit juice from New Zealand

Exports in kind, l

New Zealand's exports of grapefruit juice have dropped for the third consecutive year. In 2021, the country exported 1 552 liters, representing a sharp decline of 47.7% from the year before. Over the 2018-2021 period, exports decreased by 80.4%, with a compound annual growth rate of -41.9%.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, l

From 2018 to 2021, New Zealand's grapefruit juice exports were distributed across multiple countries without a clear dominant partner. Tonga accounted for 16.0% of exports, New Caledonia for 12.7%, and Fiji for 12.6%, with these three together making up just 41.3% of total export volumes.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from New Zealand in kind, 2018-2021

Exports in value, K $ US

New Zealand's grapefruit juice exports in value terms fell sharply in 2021, reaching 3.6 thousand US dollars, a decline of 61.7% from the previous year. Between 2018 and 2021, exports decreased by 66.3%, averaging an annual drop of 30.4%. The largest increase occurred in 2020, at 29.7%.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, K $ US

The market for New Zealand's grapefruit juice exports in value terms was broad from 2018 to 2021. Fiji accounted for 15.3% of export value, Cook Islands for 11.4%, and New Caledonia for 11.3%, with these three countries together representing only 38.0% of total flows, while the remaining 62.0% was spread across numerous other nations.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from New Zealand in value, 2018-2021

Imports grapefruit juice to New Zealand

Imports in kind, l

New Zealand's grapefruit juice imports have increased for the second year in a row. In 2021, imports totaled 93 364 liters, up 52.7% year-over-year. The lowest volume was recorded in 2019 at 60 360 liters, which also saw the largest decline of 34.2%.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, l

Between 2018 and 2021, three key markets—Israel, Australia, and the United States—collectively accounted for 59.3% of New Zealand's grapefruit juice imports by volume.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to New Zealand in kind, 2018-2021

Imports in value, K $ US

After two years of decline, New Zealand's grapefruit juice imports in value terms rose in 2021, reaching approximately 312.0 thousand US dollars, an increase of 53.0% from the previous year. Over the 2018-2021 period, imports decreased by 11.7%, with a compound annual growth rate of -4.1%. The lowest value was in 2020 at 204.0 thousand US dollars, which also experienced the largest decline of 27.3%.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, K $ US

From 2018 to 2021, three major markets—the United States, Israel, and South Africa—were central to New Zealand's grapefruit juice imports in value terms, together accounting for 62.6% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to New Zealand in value, 2018-2021