Market research

Grape wine market in China

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The market volume for grape wine in China contracted from 2 909 million L in 2018 to 2 007 million L in 2023, a decline of over 30%. The sharp drop in 2020 to 2 428 million L was directly driven by the COVID-19 pandemic, which reduced social consumption occasions. After a temporary recovery to 2 414 million L in 2022, volume plunged again in 2023 as the consumer market remained depressed.

Structural shifts altered the market throughout this period. E-commerce channels expanded rapidly, becoming a key sales avenue. Consumer preferences moved towards low-alcohol options, white wines, and sparkling wines, with young and female drinkers driving demand. Imported wine, led by Australian, French, and Chilean products, competed fiercely with domestic producers.

A major policy change occurred in 2024 when China lifted anti-dumping measures on Australian wine. This led to a surge in imports from Australia, with import value jumping 38.8% year-on-year. This policy shift reshaped the competitive landscape, favoring imported brands in the mid-to-high end despite ongoing weak domestic consumption.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in China
  1. 5.1.1. Annual dynamics of production in China in kind, 2018-2023, M l
  2. 5.1.2. Annual dynamics of production in China in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, M l
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, M l
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, M l
    1. 6.1.2.1. Annual dynamics of product's exports from China in kind, 2018-2024, M l
    2. 6.1.2.2. Dynamics of product's exports in kind from China by countries, 2018-2024, M l
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from China in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from China by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/l
    1. 6.1.4.1. Annual dynamics of average price of product's exports from China, 2018-2024, $ US/l
    2. 6.1.4.2. Dynamics of average price of product's exports from China by countries, 2018-2024, $ US/l
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, M l
    1. 6.2.2.1. Annual dynamics of product's exports from China in kind, 2018-2024, M l
    2. 6.2.2.2. Dynamics of product's exports in kind from China by countries, 2018-2024, M l
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from China in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from China by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/l
    1. 6.2.4.1. Annual dynamics of average price of product's exports from China, 2018-2024, $ US/l
    2. 6.2.4.2. Dynamics of average price of product's exports from China by countries, 2018-2024, $ US/l
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, M l
    1. 7.1.2.1. Annual dynamics of product's imports to China in kind, 2018-2024, M l
    2. 7.1.2.2. Dynamics of product's imports in kind to China by countries, 2018-2024, M l
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to China in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to China by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/l
    1. 7.1.4.1. Annual dynamics of average price of product's imports to China, 2018-2024, $ US/l
    2. 7.1.4.2. Dynamics of average price of product's imports to China by countries, 2018-2024, $ US/l
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, M l
    1. 7.2.2.1. Annual dynamics of product's imports to China in kind, 2018-2024, M l
    2. 7.2.2.2. Dynamics of product's imports in kind to China by countries, 2018-2024, M l
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to China in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to China by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/l
    1. 7.2.4.1. Annual dynamics of average price of product's imports to China, 2018-2024, $ US/l
    2. 7.2.4.2. Dynamics of average price of product's imports to China by countries, 2018-2024, $ US/l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, M l
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, M l
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production grape wine in China

In kind, 2017-2020, M l

China was among the world's top grape wine producers from 2017 to 2020, ranking fifth globally by production volume.

Top producers of grape wine, 2017-2020

Source: SHEV.io

World map of production of grape wine, 2017-2020

Source: SHEV.io

China's grape wine production declined for the second consecutive year. In 2020, production reached 2,000 million liters, marking a 3.2% decrease from the previous year. Between 2017 and 2020, production fell by 7.5%, which translates to an annualized decline of 2.6%. The highest production volume was recorded in 2018 at 2,228 million liters, with a 3.0% increase that year. The largest drop occurred in 2019, when production decreased by 7.3%.

Annual dynamics of production in China in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	3.0%	(7.3%)	(3.2%)	(2.6%)

Source: SHEV.io

Exports grape wine from China

Exports in kind, M l

China's grape wine exports declined for the third consecutive year. In 2020, exports totaled 1.6 million liters, representing a 54.0% year-over-year decrease. From 2017 to 2020, exports fell by 83.5%, with a compound annual growth rate (CAGR) of -45.1%.

Annual dynamics of product's exports from China in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	(33.0%)	(46.3%)	(54.0%)	(45.1%)

Source: SHEV.io

From 2017 to 2020, the main markets for China's grape wine exports by volume were Hong Kong, accounting for 68.2% of exports, France with 6.0%, and North Korea at 3.7%. Together, these three markets made up 78.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from China in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

China's grape wine exports in value terms declined for the third consecutive year. In 2020, exports amounted to 26 million US dollars, showing a sharp decrease of 68.5% compared to the prior year. Over the period from 2017 to 2020, exports dropped by 94%, with a compound annual growth rate (CAGR) of -60.9%.

Annual dynamics of product's exports from China in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(16.5%)	(77.3%)	(68.5%)	(60.9%)

Source: SHEV.io

Between 2017 and 2020, China's grape wine exports in value terms were heavily concentrated in Hong Kong, which accounted for 94.0% of total export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from China in value, 2017-2020

Source: SHEV.io

Imports grape wine to China

Imports in kind, M l

China's grape wine imports declined for the third consecutive year. In 2020, imports totaled 430.0 million liters, equivalent to a sharp fall of 29.9% compared to 2019. From 2017 to 2020, imports decreased by 42.4%, with a compound annual growth rate (CAGR) of -16.8%.

Annual dynamics of product's imports to China in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	(7.8%)	(10.8%)	(29.9%)	(16.8%)

Source: SHEV.io

Throughout 2017 to 2020, the key partners for China's grape wine imports by volume were France, with a 26.6% share, Australia at 22.6%, and Chile with 21.8%. Together, these three countries accounted for 71.0% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to China in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

China's grape wine imports in value terms declined for the second consecutive year. In 2020, imports were approximately 1,825 million US dollars, corresponding to a robust decrease of 25.0% year-over-year. Between 2017 and 2020, imports fell by 34.8%, equating to an annualized decline of 13.3%. The highest import value was recorded in 2018 at 2,857 million US dollars, with a 2.1% increase that year.

Annual dynamics of product's imports to China in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.1%	(14.8%)	(25.0%)	(13.3%)

Source: SHEV.io

From 2017 to 2020, the main markets for China's grape wine imports in value terms were France, with a 34.0% share, Australia at 31.1%, and Chile with 12.8%. This cluster of three markets represented a combined 78.0% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to China in value, 2017-2020

Source: SHEV.io