Grape wine market in Africa

Earlier Report Observations

The grape wine market in Africa saw significant fluctuations in volume between 2018 and 2023. Market size dropped sharply from 6 192 million liters in 2018 to 3 246 million liters in 2019, before recovering to 5 628 million liters by 2022. In 2023, volume receded slightly to 5 364 million liters. In value terms, the market followed a different pattern, rising from $1 535 million in 2018 to $2 079 million in 2019, then declining to $1 442 million in 2021, and climbing again to $2 116 million by 2023.

Domestic production increased from 1 052 million liters in 2018 to a peak of 1 232 million liters in 2021, then fell to 1 014 million liters in 2023. Imports, which heavily influence total market volume, plummeted in 2019 to 2 506 million liters from 5 663 million liters the previous year, but then trended upward, reaching 4 870 million liters in 2022. Exports remained relatively modest, ranging between 303 and 556 million liters annually.

In 2024, import and export volumes were recorded at 285 million liters and 305 million liters, respectively. During this year, South African wineries such as La Motte and Keermont Vineyards highlighted their focus on quality through biological farming, traditional harvest methods, and innovative fermentation techniques. These practices aim to enhance product differentiation and consumer engagement.

Production grape wine in Africa

In kind, 2017-2020, M l

Top producers of grape wine, 2017-2020

World map of production of grape wine, 2017-2020

Grape wine production in Africa has increased for the second consecutive year. In 2020, Africa produced 1 128 million liters of grape wine, showing a modest rise of 5.6% compared to the previous year. Over the period from 2017 to 2020, production decreased by 4.4%, with a compound annual growth rate of 1.5%. The lowest production level was recorded in 2018 at 1 052 million liters, which also saw the largest decline of 10.8%.

Annual dynamics of production in Africa in kind, 2017-2020, M l

Exports grape wine from Africa

Exports in kind, M l

After two years of decline, grape wine exports from Africa to international markets have increased. In 2020, Africa exported 439 million liters of grape wine, marking a sharp rise of 29.5% over the previous year. Between 2017 and 2020, exports decreased by 21.3%, equating to an annualized rate of 7.7%. The lowest export volume was recorded in 2019 at 339 million liters, which also experienced the largest decline of 36.9%.

Annual dynamics of product's exports from Africa in kind, 2017-2020, M l

From 2017 to 2020, the partner structure for grape wine exports in volume terms was balanced rather than concentrated. The United Kingdom (16.0% of exports), Portugal (13.7% of exports), and Germany (13.1% of exports) together represented 42.9% of total flows, while many other countries accounted for the remaining 57.1%.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Africa in kind, 2017-2020

Exports in value, M $ US

Africa's grape wine export value has declined for the second consecutive year. In 2020, exports amounted to 717 million US dollars, marking a slight decline of 2.7% relative to the prior year. Over the period from 2017 to 2020, exports decreased by 7.4%, with a compound annual growth rate of 2.5%. The highest value was recorded in 2018 at 1 081 million US dollars, which also saw the largest increase of 39.7%. The largest decline occurred in 2019 at 31.9%.

Annual dynamics of product's exports from Africa in value, 2017-2020, M $ US

From 2017 to 2020, the country breakdown of grape wine exports in value terms remained scattered. The United Kingdom (15.6% of exports), Germany (10.4% of exports), and Portugal (9.4% of exports) together accounted for just 35.3% of total flows, with no single partner emerging as clearly dominant.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Africa in value, 2017-2020

Imports grape wine to Africa

Imports in kind, M l

The market exhibited an unstable trend throughout the timeframe. Imports reached their lowest point in 2017 and peaked in 2018, with a two-fold gap between these years. In 2020, Africa imported approximately 3 369 million liters of grape wine, representing a sharp advance of 37.8% compared to the previous year. The highest import volume was recorded in 2018 at 3 715 million liters, which also saw the largest increase of 98.7%. The largest decline occurred in 2019 at 34.2%.

Annual dynamics of product's imports to Africa in kind, 2017-2020, M l

From 2017 to 2020, the leading sources for grape wine imports to Africa in volume terms were Portugal (63.6% of imports), Spain (2.4% of imports), and France (1.0% of imports), which together accounted for 66.9% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Africa in kind, 2017-2020

Imports in value, M $ US

Imported grape wine volumes in Africa have declined for the second consecutive year. In 2020, import volume totaled 352 million US dollars, which is 15.0% less year-over-year. Over the period from 2017 to 2020, imports decreased by 9.4%, with a compound annual growth rate of 3.2%. The highest value was recorded in 2018 at 442 million US dollars, which also saw the largest increase of 14.0%.

Annual dynamics of product's imports to Africa in value, 2017-2020, M $ US

From 2017 to 2020, France (28.0% of imports), Spain (17.1% of imports), and Portugal (16.5% of imports) consistently remained the main sources for grape wine imports in value terms, together accounting for 61.6% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Africa in value, 2017-2020