Fruit and vegetable juices market in Zimbabwe

Earlier Report Observations

The fruit and vegetable juices market in Zimbabwe exhibited significant fluctuations in volume between 2018 and 2023. Starting from 20.7 million liters, the market grew steadily in 2019 and then surged by over 29% to reach 30.1 million liters in 2020, marking the highest point in the period.

A sharp reversal occurred in 2021, with the market volume contracting by nearly half to 15.5 million liters. This was followed by a strong recovery over the next two years, with growth of almost 40% in 2022 and a further 16% in 2023, bringing the total market size to 25.3 million liters.

Production fruit and vegetable juices in Zimbabwe

In kind, 2017-2020, K l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

In 2019, Zimbabwe's production of fruit and vegetable juices reached its highest level at 24,008 thousand liters. In 2020, production remained nearly stable at 24,005 thousand liters, showing only a marginal year-over-year fluctuation. Over the period from 2017 to 2020, production grew by 140.8%, which translates to an average annual growth rate of 34.0%. The most significant annual increase occurred in 2018, with a jump of 65.3%.

Annual dynamics of production in Zimbabwe in kind, 2017-2020, K l

Exports fruit and vegetable juices from Zimbabwe

Exports in kind, K l

Exports of fruit and vegetable juices from Zimbabwe showed considerable volatility during this period. The lowest point was in 2017, while the peak occurred in 2018 at 4,715 thousand liters. By 2020, exports totaled 2,473 thousand liters, representing a moderate decline of 5.6% compared to the previous year. The difference between the peak in 2018 and the trough in 2017 was substantial, with exports increasing by a factor of 4.4. The largest annual decline was recorded in 2019 at 44.4%, while the most significant increase happened in 2018 with a surge of 336.1%.

Annual dynamics of product's exports from Zimbabwe in kind, 2017-2020, K l

Between 2017 and 2020, South Africa and Zambia together accounted for 92.1% of Zimbabwe's total fruit and vegetable juice exports by volume. The remaining share was distributed among various other countries, forming a diverse but less significant portion of the export market.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Zimbabwe in kind, 2017-2020

Exports in value, K $ US

Zimbabwe's fruit and vegetable juice exports in value terms grew for the third consecutive year in 2020, reaching 5,604 thousand US dollars, which marked a 24.4% increase from the previous year. Over the four-year period from 2017 to 2020, exports surged by 226.3%, with a compound annual growth rate of 48.3%.

Annual dynamics of product's exports from Zimbabwe in value, 2017-2020, K $ US

From 2017 to 2020, South Africa, Zambia, and Botswana were the leading destinations for Zimbabwe's fruit and vegetable juice exports by value. South Africa accounted for 39.3% of total export value, Zambia for 28.8%, and Botswana for 11.3%. Together, these three countries represented 79.4% of Zimbabwe's total export flows in this category.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Zimbabwe in value, 2017-2020

Imports fruit and vegetable juices to Zimbabwe

Imports in kind, K l

Imports of fruit and vegetable juices into Zimbabwe followed an unstable trend during this timeframe. The lowest volume was recorded in 2019 at 1,929 thousand liters, while the peak occurred in 2017. By 2020, imports rose to 8,617 thousand liters, reflecting a dramatic increase of 346.7% compared to 2019. The gap between the peak in 2017 and the trough in 2019 was significant, with imports differing by a factor of 4.9. The largest annual decline was in 2019, with a drop of 78.7%.

Annual dynamics of product's imports to Zimbabwe in kind, 2017-2020, K l

During the 2017–2020 period, South Africa dominated Zimbabwe's imports of fruit and vegetable juices by volume, accounting for 73.9% of total flows. The remainder was spread across several smaller markets, contributing to a more diversified import structure.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Zimbabwe in kind, 2017-2020

Imports in value, K $ US

The value of fruit and vegetable juice imports into Zimbabwe showed considerable instability from 2017 to 2020. The lowest point was in 2019 at 1,943 thousand US dollars, while the peak occurred in 2017. In 2020, imports totaled 3,598 thousand US dollars, representing an 85.1% increase from the previous year. The difference between the peak in 2017 and the trough in 2019 was substantial, with a top-to-bottom ratio of 5.8 times. The most significant annual decline was recorded in 2019, with a decrease of 81.4%.

Annual dynamics of product's imports to Zimbabwe in value, 2017-2020, K $ US

Between 2017 and 2020, Zimbabwe's imports of fruit and vegetable juices in value terms were heavily concentrated, with South Africa absorbing 91.2% of total imports. This indicates that the market was almost exclusively supplied by South Africa during this period.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Zimbabwe in value, 2017-2020