Market research

Vegetable puree market in Zimbabwe

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market for vegetable puree in Zimbabwe expanded significantly from 88 tons in 2018 to 134 tons in 2023. After steady growth through 2021, volume dipped slightly in 2022 before reaching a new peak the following year. Domestic production drove nearly all market activity, as imports and exports remained minimal throughout the period.

The market's strong performance in 2023, when volume rose to 134 tons, was supported by several demand and supply factors. Increasing urbanization, with urban populations projected to reach 33%, boosted demand for convenient prepared vegetable products. Health campaigns and shifting dietary preferences raised fruit and vegetable consumption by 15% since 2020. Government initiatives to improve phytosanitary conditions and cooperative irrigation schemes enhanced production capabilities.

A notable shift in trade patterns occurred earlier in the period. In 2019, exports of prepared vegetables fell by 97% and imports dropped by 88%, indicating a sharp contraction in international trade for this category. Despite this, the domestic market continued to grow, reflecting a turn toward local production and consumption.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Zimbabwe
  1. 5.1.1. Annual dynamics of production in Zimbabwe in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in Zimbabwe in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, kg
    1. 6.1.2.1. Annual dynamics of product's imports to Zimbabwe in kind, 2018-2024, kg
    2. 6.1.2.2. Dynamics of product's imports in kind to Zimbabwe by countries, 2018-2024, kg
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Zimbabwe in value, 2018-2024, $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Zimbabwe by countries, 2018-2024, $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Zimbabwe, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Zimbabwe by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, kg
    1. 6.2.2.1. Annual dynamics of product's imports to Zimbabwe in kind, 2018-2024, kg
    2. 6.2.2.2. Dynamics of product's imports in kind to Zimbabwe by countries, 2018-2024, kg
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Zimbabwe in value, 2018-2024, $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Zimbabwe by countries, 2018-2024, $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Zimbabwe, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Zimbabwe by countries, 2018-2024, $ US/t
7. Trade balance
1. 7.1. Trade balance (Direct Data)
  1. 7.1.1. In kind, kg
  2. 7.1.2. In value, $ US
2. 7.2. Trade balance (Mirror Data)
  1. 7.2.1. In kind, kg
  2. 7.2.2. In value, $ US
8. Top buying and selling countries, 2018-2024
1. 8.1. Direct Data
  1. 8.1.1. Import in Value by Countries-buyers
  2. 8.1.2. Export in Value by Countries-suppliers
2. 8.2. Mirror Data
  1. 8.2.1. Import in Value by Countries-buyers
  2. 8.2.2. Export in Value by Countries-suppliers

Production vegetable puree in Zimbabwe

In kind, 2017-2020, t

Top producers of vegetable puree, 2017-2020

Source: SHEV.io

World map of production of vegetable puree, 2017-2020

Source: SHEV.io

Vegetable puree production in Zimbabwe has increased for the third consecutive year. In 2020, the country produced 115.7 t of vegetable puree, representing a 7.4% rise compared to 2019. Over the period from 2017 to 2020, production grew by 36.1%, with a compound annual growth rate of 10.8%.

Annual dynamics of production in Zimbabwe in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	1.4%	24.9%	7.4%	10.8%

Source: SHEV.io

Exports vegetable puree from Zimbabwe

Market reports indicate that Zimbabwe did not export any vegetable puree from 2017 to 2020.

Imports vegetable puree to Zimbabwe

Imports in kind, kg

In 2020, Zimbabwe imported 51 kg of vegetable puree, marking a sharp decline of 59.4% compared to 2019. Between 2017 and 2020, imports decreased by 98.9%, equating to an annualized rate of 77.6%.

Annual dynamics of product's imports to Zimbabwe in kind, 2017-2020, kg

Parameter		2018	2019	2020	CAGR
1	Change from last year	(59.4%)	n/a	n/a	(77.6%)

Source: SHEV.io

From 2017 to 2020, South Africa was the overwhelmingly dominant supplier of vegetable puree to Zimbabwe, accounting for 100.0% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Zimbabwe in kind, 2017-2020

Source: SHEV.io

Imports in value, $ US

In 2020, Zimbabwe imported 273 US dollars worth of vegetable puree, indicating a steep decrease of 59.8% compared to 2019. Over the period from 2017 to 2020, imports decreased by 96.4%, with a compound annual growth rate of 66.9%.

Annual dynamics of product's imports to Zimbabwe in value, 2017-2020, $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(59.8%)	n/a	n/a	(66.9%)

Source: SHEV.io

Throughout 2017 to 2020, South Africa remained the dominant and almost sole source for imports in value terms of vegetable puree to Zimbabwe, with a share of 100.0%.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Zimbabwe in value, 2017-2020

Source: SHEV.io