Fruit and vegetable juices market in Denmark

Earlier Report Observations

The Danish fruit and vegetable juice market began the period with stable volumes around 175 million liters, supported by a marked consumer shift towards organic and natural products. This health-oriented trend was significantly amplified by the COVID-19 pandemic in 2020, which boosted retail demand for juices as part of heightened wellness concerns. Subsequent years saw sustained interest in juices with no added sugars and innovations like cold-pressed varieties, helping maintain consumption levels above 170 million liters through 2021.

Market volume surged to a peak of 201.7 million liters in 2022, driven primarily by persistent post-pandemic health and wellness trends among Danish consumers. However, rising inflation began to impact the market, contributing to a slight contraction in physical volume to 193.5 million liters in 2023 despite growth in sales revenue. This indicated a consumer shift towards more premium, value-added juice segments, which supported market value even as total liters consumed declined.

A sharp market correction occurred in 2024, with volume falling to 140.2 million liters. This significant drop likely reflects a combination of ongoing inflationary pressures on household spending and a normalization of demand following the earlier pandemic-driven surge, with trade data for 2025 suggesting continued adjustments in import and export flows.

Production fruit and vegetable juices in Denmark

In value, 2018-2021, M $ US

Denmark's fruit and vegetable juice production has increased for the second consecutive year. In 2021, the output was valued at 171.6 million US dollars, marking a substantial rise of 10.1% compared to 2020. The lowest value was recorded in 2019 at 152.3 million US dollars, which also saw the largest decline of 12.8%.

Annual dynamics of production in Denmark in value, 2018-2021, M $ US

In kind, 2018-2021, M l

From 2018 to 2021, Denmark ranked 28th globally in terms of fruit and vegetable juice production volume.

Top producers of fruit and vegetable juices, 2018-2021

World map of production of fruit and vegetable juices, 2018-2021

Denmark's fruit and vegetable juice production has increased for the second consecutive year. In 2021, 129.4 million liters were produced, representing a moderate rise of 4.6% compared to the previous year. Over the period from 2018 to 2021, production decreased by 2.5%, equating to an annualized rate of 0.8%. The lowest volume was recorded in 2019 at 122.2 million liters, which also experienced the largest decline of 7.9%.

Annual dynamics of production in Denmark in kind, 2018-2021, M l

Exports fruit and vegetable juices from Denmark

Exports in kind, M l

After a two-year decline, fruit and vegetable juice exports from Denmark have increased. In 2021, Denmark exported 71.1 million liters, showing a modest increase of 9.6% from the previous year. The lowest volume was recorded in 2020 at 64.9 million liters, while the largest decline occurred in 2019 at 7.0%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, M l

From 2018 to 2021, the three largest markets for Denmark's fruit and vegetable juice exports in volume terms were Sweden, Norway, and Finland, which together accounted for 85.4% of total flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, M $ US

After a two-year decline, fruit and vegetable juice exports from Denmark have increased. In 2021, exports amounted to 96.3 million US dollars, reflecting a robust advance of 15.0% year-over-year. Over the 2018-2021 period, exports grew by 4.5%, with a compound annual growth rate of 1.5%. The lowest value was recorded in 2020 at 83.8 million US dollars, while the largest decline was in 2019 at 8.4%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, M $ US

From 2018 to 2021, Sweden, Norway, and Finland were the largest buyers of fruit and vegetable juices from Denmark in value terms. Sweden accounted for 58.5% of exports, Norway for 10.5%, and Finland for 5.6%, together forming 74.7% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports fruit and vegetable juices to Denmark

Imports in kind, M l

Denmark's fruit and vegetable juice imports have increased for the second consecutive year. In 2021, 115.3 million liters were imported, representing a 2.5% advance compared to 2020. The lowest volume was recorded in 2019 at 112.3 million liters, which also saw the largest decline of 1.4%.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, M l

From 2018 to 2021, Germany, the Netherlands, and Poland formed the core of Denmark's fruit and vegetable juice imports in volume terms. Germany accounted for 52.3% of imports, the Netherlands for 20.7%, and Poland for 5.7%, together taking 78.7% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, M $ US

After a two-year contraction, fruit and vegetable juice imports into Denmark have increased. In 2021, imports totalled 165.5 million US dollars, up by 14.3% compared to the previous year. Over the 2018-2021 period, imports decreased by 2.3%, with a compound annual growth rate of 0.8%. The lowest value was recorded in 2020 at 144.8 million US dollars, while the largest decline occurred in 2019 at 13.3%.

Annual dynamics of product's imports to Denmark in value, 2018-2021, M $ US

From 2018 to 2021, Germany, the Netherlands, and Poland were the main sources of fruit and vegetable juice imports into Denmark in value terms. Germany accounted for 41.5% of imports, the Netherlands for 27.2%, and Poland for 6.2%, together absorbing 74.9% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021