Frozen vegetables market in Austria

Earlier Report Observations

Between 2018 and 2019, the frozen vegetables market in Austria grew from 31,788 tonnes to 41,213 tonnes, driven by rising health consciousness, demand for convenience, and continuous product innovations. The market then contracted to 34,735 tonnes in 2020 as the COVID-19 pandemic altered consumption patterns, with consumers focusing more on regional freshness and home cooking, which temporarily reduced demand for frozen varieties.

A strong recovery followed in 2021, pushing market volume to a peak of 42,698 tonnes. This surge was supported by growing sustainability awareness, the expansion of plant‑based diets, and stricter food‑safety labeling and traceability regulations that strengthened consumer trust. In 2022 and 2023, high inflation and increased production costs contributed to market stabilization around 42,000 tonnes, while sustained demand for organic and regional products provided a steady base.

Over the full period, online food retail cemented its role as a key distribution channel, and the market was shaped by strategic partnerships and ongoing product innovations. Regulatory requirements on food safety, labeling, and packaging were repeatedly tightened, and state‑owned actors such as AgrarMarkt Austria enhanced market transparency through regular reports, reflecting a broader consumer shift toward more vegetables and less meat.

Production frozen vegetables in Austria

In kind, 2017-2020, K t

Top producers of frozen vegetables, 2017-2020

World map of production of frozen vegetables, 2017-2020

Austria's frozen vegetable production has been declining for three consecutive years. In 2020, the country produced 25 K t of frozen vegetables, representing a decrease of 3.8% compared to the previous year. From 2017 to 2020, production fell by 13.7%, which translates to an average annual decline of 4.8%.

Annual dynamics of production in Austria in kind, 2017-2020, K t

Exports frozen vegetables from Austria

Exports in kind, t

Following two years of growth, Austria's frozen vegetable exports declined. In 2020, the country exported 38 937 t of frozen vegetables, down 6.2% from the previous year. Over the period from 2017 to 2020, exports increased by 12%, with a compound annual growth rate of 3.8%. The highest export volume was recorded in 2019 at 41 517 t, while the largest year-on-year increase occurred in 2018 at 17.9%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, t

From 2017 to 2020, Germany, Hungary, and Belgium were the leading destinations for Austria's frozen vegetable exports by volume. Germany accounted for 25.9% of exports, Hungary for 15.1%, and Belgium for 12.9%. Together, these three countries represented 53.9% of Austria's total frozen vegetable export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, K $ US

After two years of growth, Austria's frozen vegetable exports in value terms declined. In 2020, exports were valued at 40 429 K $ US, a decrease of 4.1% compared to the previous year. Between 2017 and 2020, export value increased by 32.8%, equivalent to an average annual growth rate of 9.9%. The peak value was recorded in 2019 at 42 137 K $ US, with the largest year-on-year increase occurring in 2018 at 31.0%.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

From 2017 to 2020, Germany, Belgium, and Hungary were the largest buyers of Austrian frozen vegetables by value. Germany accounted for 22.3% of export value, Belgium for 16.2%, and Hungary for 10.9%. However, their combined share was 49.4% of total export value, indicating a relatively diversified country structure for Austria's frozen vegetable exports.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports frozen vegetables to Austria

Imports in kind, t

In 2020, Austria's frozen vegetable import volume reached 48 212 t, a decline of 14.3% compared to the previous year. Between 2017 and 2020, imports increased by 2.4%, with an average annual growth rate of 0.8%. The lowest import volume was recorded in 2018 at 45 839 t, while the highest was in 2019 at 56 258 t. The largest year-on-year increase occurred in 2019 at 22.7%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, t

From 2017 to 2020, Belgium, Germany, and Poland were the main sources of Austria's frozen vegetable imports by volume. Belgium accounted for 38.4% of imports, Germany for 24.3%, and Poland for 9.7%. Together, these three countries represented 72.3% of Austria's total frozen vegetable import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, K $ US

Following two years of growth, Austria's frozen vegetable imports in value terms declined. In 2020, imports were valued at 58 519 K $ US, a moderate decrease of 9.4% compared to 2019. Between 2017 and 2020, import value increased by 9.7%, with an average annual growth rate of 3.1%. The highest value was recorded in 2019 at 64 588 K $ US, and the largest year-on-year increase occurred in 2019 at 17.6%.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

From 2017 to 2020, Belgium, Germany, and Poland were the primary sources of Austria's frozen vegetable imports by value. Belgium accounted for 34.7% of import value, Germany for 24.4%, and Poland for 8.0%. Collectively, these three countries represented 67.1% of Austria's total frozen vegetable import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020