Market research

Fresh grapes market in Europe

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Europe" region includes following countries:

Albania

Andorra

Bosnia and Herzegovina

Croatia

Gibraltar

Greece

the Holy See

Italy

Malta

Montenegro

Portugal

San Marino

Serbia

Slovenia

Spain

North Macedonia

Bulgaria

Belarus

Czechia

Hungary

Moldova

Poland

Romania

Russia

Slovakia

Ukraine

Denmark

Estonia

Faroe Islands

Finland

Åland Islands

Iceland

Ireland

Latvia

Lithuania

Norway

Sweden

the United Kingdom

Isle of Man

Austria

Belgium

France

Germany

Liechtenstein

Luxembourg

Monaco

the Netherlands

Switzerland

Earlier Report Observations

From 2018 to 2020, the European fresh grape market experienced notable changes. In 2018, market volume stood at 31 161 thousand tonnes, supported by investments in seedless table grape varieties aimed at increasing consumption in new markets. The following year, physical volume dropped to 27 664 thousand tonnes, but market value rose to 79 627 million US dollars as consumer preferences shifted towards premium and organic products, raising average prices. The COVID-19 pandemic in 2020 disrupted supply chains and increased transport costs, leading to a decline in market value to 59 982 million US dollars, even though physical consumption grew to 28 863 thousand tonnes due to heightened demand for healthy snacks.

Pandemic-related effects continued into 2021, sustaining demand for premium and organic grapes, which kept market value elevated at 69 155 million US dollars despite a decrease in physical volume to 27 693 thousand tonnes. By 2022, drought in Italy and rising production costs contributed to higher prices, while ongoing investments in new varieties and premiumization helped drive growth in both physical volume (29 248 thousand tonnes) and market value (71 121 million US dollars). In 2023, climatic challenges and constrained supply led to a downturn, with physical volume falling to 25 518 thousand tonnes and market value dropping to 64 730 million US dollars.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Europe
  1. 5.1.1. Annual dynamics of production in Europe in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production fresh grapes in Europe

In kind, 2017-2020, K t

Top producers of fresh grapes, 2017-2020

Source: SHEV.io

World map of production of fresh grapes, 2017-2020

Source: SHEV.io

In 2020, Europe produced 28 262 K t of fresh grapes, representing a 5.7% increase compared to the previous year. Over the period from 2017 to 2020, production grew by 12.4%, with an average annual growth rate of 4.0%. The highest production level was recorded in 2018 at 30 306 K t, which marked a significant 20.5% increase. However, in 2019, production experienced its largest decline of 11.8%.

Annual dynamics of production in Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	20.5%	(11.8%)	5.7%	4.0%

Source: SHEV.io

Exports fresh grapes from Europe

Exports in kind, K t

Following a two-year decrease, Europe's fresh grape exports rebounded in 2020. Exports reached 1 202 K t, showing a substantial 65.4% growth compared to the previous year. The lowest export volume was recorded in 2019 at 727 K t, which represented a 23.3% decline.

Annual dynamics of product's exports from Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(21.4%)	(23.3%)	65.4%	(0.1%)

Source: SHEV.io

From 2017 to 2020, Switzerland and Norway were the primary markets for Europe's fresh grape exports in volume terms, together accounting for 3.6% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Europe in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

In 2020, Europe's fresh grape export value totaled 2 475 M $ US, reflecting a 17.0% year-over-year increase. Over the 2017-2020 period, export value rose by 9.4%, with an average annual growth rate of 3.0%. The lowest value was recorded in 2019 at 2 116 M $ US, which saw a 9.9% decline.

Annual dynamics of product's exports from Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	3.7%	(9.9%)	17.0%	3.0%

Source: SHEV.io

Throughout 2017-2020, Switzerland and Norway remained the leading buyers of fresh grapes from Europe in value terms, together constituting 4.4% of total export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Europe in value, 2017-2020

Source: SHEV.io

Imports fresh grapes to Europe

Imports in kind, K t

After a two-year contraction, Europe's fresh grape imports increased in 2020. Imports were recorded at 1 804 K t, up 9.0% from the previous year. However, over the 2017-2020 period, imports decreased by 5.4%, with an average annual decline of 1.8%. The lowest import volume was in 2019 at 1 655 K t, which marked an 8.2% drop.

Annual dynamics of product's imports to Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(5.5%)	(8.2%)	9.0%	(1.8%)

Source: SHEV.io

Between 2017 and 2020, South Africa (12.5% of import volume), Turkey (9.2%), and India (7.0%) were among the largest suppliers of fresh grapes to Europe. Together, they represented just 28.7% of total import volume, indicating a highly diversified partner base.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Europe in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

In 2020, Europe's fresh grape import value reached 4 261 M $ US, a 9.2% increase compared to the previous year. From 2017 to 2020, import value grew by 7.3%, equivalent to an annualized rate of 2.4%. The lowest value was recorded in 2019 at 3 903 M $ US, which experienced a 5.3% decline.

Annual dynamics of product's imports to Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	3.7%	(5.3%)	9.2%	2.4%

Source: SHEV.io

An analysis of import value from 2017 to 2020 reveals a broad distribution across many markets. South Africa (16.9% of import value), Peru (7.5%), and India (7.1%) together accounted for only 31.5% of total flows, with the remaining 68.5% coming from other partners.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Europe in value, 2017-2020

Source: SHEV.io