Crispbread, rusks, toasted bread and similar toasted products market in Sweden

Earlier Report Observations

From 2018 to 2024, the Swedish crispbread market demonstrated remarkable stability in physical consumption, with volumes hovering around 34 thousand tons. This resilience is rooted in the product's status as a staple food, with over 85% of households consuming it and per capita intake among the highest globally. The COVID-19 pandemic in 2020 reinforced this stability by shifting consumption into homes and prompting stockpiling of long-lasting staples, which supported market volume during that period.

In value terms, the market grew from 112 million USD in 2020 to 127 million USD in 2023. This increase was primarily driven by inflationary pressures on prices for flour, grains, and crispbread, which were evident from 2022 onward. Broader economic challenges, including cautious consumer spending and a focus on value, further contributed to the rising market value despite stable consumption quantities.

The market's structure evolved, with domestic production declining while imports rose to meet steady local demand. No major new producers entered or exited the market, and no significant facility launches or closures were reported. Regulatory developments in 2024, such as enhanced consumer protection laws and digital business regulations, created an indirect operational backdrop, though no direct changes to crispbread labeling or packaging requirements occurred.

Production crispbread, rusks and toasted bread in Sweden

In value, 2017-2020, M $ US

Annual dynamics of production in Sweden in value, 2017-2020, M $ US

In kind, 2017-2020, t

Annual dynamics of production in Sweden in kind, 2017-2020, t

Exports crispbread, rusks and toasted bread from Sweden

Exports in kind, t

Sweden's exports of crispbread, rusks, toasted bread, and similar products have grown for the third year in a row. In 2020, exports reached 40 261 tonnes, marking a solid 12.3% increase from the previous year. Looking at the period from 2017 to 2020, exports rose by 23.5%, which translates to an average annual growth rate of 7.3%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, t

From 2017 to 2020, Norway, France, and Germany remained the top buyers of Sweden's crispbread, rusks, toasted bread, and similar products in terms of volume. Norway accounted for 27.8% of exports, France for 17.3%, and Germany for 16.5%. Together, these three countries made up 61.6% of Sweden's total exports in this category.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Sweden in kind, 2017-2020

Exports in value, M $ US

Sweden's exports of crispbread, rusks, toasted bread, and similar products have increased for the third consecutive year. In 2020, the value of these exports was 113.3 million US dollars, up 11.8% from 2019. Over the four-year span from 2017 to 2020, exports grew by 28.6%, averaging an 8.7% annual increase.

Annual dynamics of product's exports from Sweden in value, 2017-2020, M $ US

Between 2017 and 2020, Norway, France, and Denmark were the leading markets for Sweden's crispbread, rusks, toasted bread, and similar products in value terms. Norway held a 27.9% share of exports, France 21.3%, and Denmark 12.6%. Combined, these three countries represented 61.8% of Sweden's total export value in this sector.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Sweden in value, 2017-2020

Imports crispbread, rusks and toasted bread to Sweden

Imports in kind, t

Sweden's imports of crispbread, rusks, toasted bread, and similar products have risen for the third year in a row. In 2020, imports totaled 10 152 tonnes, a 1.7% increase compared to 2019. From 2017 to 2020, imports grew by 5%, with an average annual rate of 1.6%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, t

During the 2017–2020 period, Germany, Finland, and Lithuania were the main suppliers of crispbread, rusks, toasted bread, and similar products to Sweden in volume terms. Germany provided 53.6% of imports, Finland 20.6%, and Lithuania 4.4%. Together, these three countries accounted for 78.7% of Sweden's total imports in this category.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Sweden in kind, 2017-2020

Imports in value, M $ US

After two years of growth, Sweden's imports of crispbread, rusks, toasted bread, and similar products declined in 2020. Imports totaled 34.3 million US dollars, down slightly by 1.9% from the previous year. The highest value was recorded in 2019 at 35.0 million US dollars, with the largest increase occurring in 2018 at 17.2%. Overall, from 2017 to 2020, imports increased by 18.5%, averaging a 5.8% annual growth rate.

Annual dynamics of product's imports to Sweden in value, 2017-2020, M $ US

From 2017 to 2020, Germany, Finland, and Italy continued to be the primary suppliers of crispbread, rusks, toasted bread, and similar products to Sweden in value terms. Germany accounted for 50.8% of imports, Finland for 18.4%, and Italy for 5.6%. Collectively, these three countries made up 74.8% of Sweden's total import value in this sector.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Sweden in value, 2017-2020