Market research

Crispbread market in Sweden

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The Swedish crispbread market in 2018 was supported by established major companies like Wasa and a consumer shift towards healthy, traditional foods. The COVID-19 pandemic in 2020 significantly increased demand for shelf-stable and nutritious options, driving market volume to 29 751 t despite global supply chain disruptions that affected raw material availability.

In the following years, market volume stabilized around 28-29 thousand t as pandemic-driven demand normalized. By 2023, volume reached 30 102 t, bolstered by growing exports and a strategic focus from major players on sustainability and premium product segments to cater to health-conscious consumers.

A notable surge occurred in 2024, with market volume expanding to 34 938 t. This growth was facilitated by improved global supply chains, stable raw material prices, and the ongoing consumer emphasis on health and premiumization within the crispbread category.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Sweden
  1. 5.1.1. In kind, 2018-2024, t
  2. 5.1.2. In value, 2018-2024, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, t
  2. 5.2.2. In value, 2018-2024, M $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production crispbread in Sweden

In value, 2017-2020, M $ US

Crispbread production in Sweden increased for the second consecutive year. In 2020, output was valued at 148.6 million US dollars, showing a modest 9.7% increase compared to 2019. Over the period from 2017 to 2020, production grew by 14.3%, with a compound annual growth rate of 4.6%. The lowest value was recorded in 2018 at 127.7 million US dollars, which also saw the largest decline of 1.8%.

Annual dynamics of production in Sweden in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(1.8%)	6.1%	9.7%	4.6%

Source: SHEV.io

In kind, 2017-2020, t

Sweden's crispbread production increased for the second consecutive year. In 2020, 53 023 tonnes were produced, marking a 9.0% year-on-year rise. Between 2017 and 2020, production grew by 10.2%, equating to an annualized rate of 3.3%. The lowest volume was recorded in 2018 at 47 390 tonnes, which also experienced the largest decline of 1.5%.

Annual dynamics of production in Sweden in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(1.5%)	2.7%	9.0%	3.3%

Source: SHEV.io

Exports crispbread from Sweden

Exports in kind, t

Foreign crispbread supplies from Sweden increased for the third consecutive year. In 2020, export volume reached 31 060 tonnes, up by 12.4% compared to 2019. Between 2017 and 2020, exports grew by 27.5%, with an annualized rate of 8.4%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	1.2%	12.1%	12.4%	8.4%

Source: SHEV.io

From 2017 to 2020, Norway, Germany, and Denmark were the key destinations for crispbread exports in kind. Norway accounted for 34.3% of exports, Germany for 21.5%, and Denmark for 15.9%, together representing 71.7% of total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Crispbread exports from Sweden increased for the third consecutive year. In 2020, exports reached 81 912 thousand US dollars, corresponding to a strong 11.4% year-on-year rise. Between 2017 and 2020, exports grew by 35.8%, with an annualized rate of 10.8%.

Annual dynamics of product's exports from Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	4.1%	17.2%	11.4%	10.8%

Source: SHEV.io

From 2017 to 2020, Norway, Denmark, and Germany were the main markets for crispbread exports in value terms. Norway accounted for 37.1% of exports, Denmark for 17.5%, and Germany for 16.9%, together making up 71.4% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in value, 2017-2020

Source: SHEV.io

Imports crispbread to Sweden

Imports in kind, t

Sweden's crispbread imports increased for the third consecutive year. In 2020, imports totaled 7 788 tonnes, which is 1.3% higher than in 2019. Over the period from 2017 to 2020, imports grew by 3.6%, with a compound annual growth rate of 1.2%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.7%	1.6%	1.3%	1.2%

Source: SHEV.io

From 2017 to 2020, Germany and Finland dominated crispbread imports in kind, together capturing 84.2% of total imports, while the remaining flows were distributed thinly across other markets.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

After a two-year increase, Sweden's crispbread imports declined. In 2020, imports totaled 27 422 thousand US dollars, corresponding to a 3.1% fall compared to 2019. Between 2017 and 2020, imports grew by 21%, with an annualized rate of 6.5%. The highest value was recorded in 2019 at 28 291 thousand US dollars, with the largest increase of 19.3% occurring in 2018.

Annual dynamics of product's imports to Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	19.3%	4.6%	(3.1%)	6.5%

Source: SHEV.io

From 2017 to 2020, Germany, Finland, and Lithuania consistently led the country structure of crispbread imports in value terms. Germany accounted for 62.0% of imports, Finland for 16.8%, and Lithuania for 6.3%, jointly representing 85.1% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in value, 2017-2020

Source: SHEV.io