Market research

Pasta and couscous market in Sweden

Pasta and couscous market in Sweden

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

In the late 2010s, the Swedish pasta and couscous market was shaped by new entrants offering innovative products and a growing consumer focus on health, which set the stage for subsequent changes. The COVID-19 pandemic in 2020 boosted demand for convenient, long‑shelf‑life foods, leading to a market volume of 107.1 thousand tons. The following year, volume saw a modest adjustment to 104.0 thousand tons, but market value rose to $190.3 million, supported by stronger demand for gluten‑free and protein‑enriched varieties, alongside continued portfolio expansions by major producers.

A pronounced surge occurred in 2022, with market volume climbing to 119.8 thousand tons and value jumping to $248.9 million. This growth was driven by the accelerating trend toward plant‑based and vegan options, as well as concrete market actions such as Ebrofrost’s launch of new frozen fresh‑pasta lines in Sweden and Europe. By 2023, volume receded to 112.6 thousand tons while value held steady at $248.8 million, reflecting a shift in consumption toward higher‑value, specialized products within the market.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2020-2023
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2020-2023
      2. 4.1.2. In value
        1. 4.1.2.1. Production, 2020-2023
        2. 4.1.2.2. Imports, 2018-2024
        3. 4.1.2.3. Exports, 2018-2024
        4. 4.1.2.4. Market size, 2020-2023
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Sweden
      1. 5.1.1. In kind, 2020-2023, t
      2. 5.1.2. In value, 2020-2023, K $ US
    2. 5.2. Production in the EU, 2018-2024
      1. 5.2.1. In kind, 2018-2024, t
      2. 5.2.2. In value, 2018-2024, K $ US
  6. 6. Imports
    1. 6.1. Imports (Direct Data)
      1. 6.1.1. Imports - Total information
      2. 6.1.2. Imports in kind, K t
        1. 6.1.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K t
        2. 6.1.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K t
        3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.1.3. Imports in value, M $ US
        1. 6.1.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, M $ US
        2. 6.1.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, M $ US
        3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's imports, $ US/t
        1. 6.1.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/t
        2. 6.1.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/t
    2. 6.2. Imports (Mirror Data)
      1. 6.2.1. Imports - Total information
      2. 6.2.2. Imports in kind, K t
        1. 6.2.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K t
        2. 6.2.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K t
        3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.2.3. Imports in value, M $ US
        1. 6.2.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, M $ US
        2. 6.2.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, M $ US
        3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's imports, $ US/t
        1. 6.2.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/t
        2. 6.2.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/t
  7. 7. Exports
    1. 7.1. Exports (Direct Data)
      1. 7.1.1. Exports - Total information
      2. 7.1.2. Exports in kind, K t
        1. 7.1.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K t
        2. 7.1.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K t
        3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.1.3. Exports in value, M $ US
        1. 7.1.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, M $ US
        2. 7.1.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, M $ US
        3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's exports, $ US/t
        1. 7.1.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/t
        2. 7.1.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/t
    2. 7.2. Exports (Mirror Data)
      1. 7.2.1. Exports - Total information
      2. 7.2.2. Exports in kind, K t
        1. 7.2.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K t
        2. 7.2.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K t
        3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.2.3. Exports in value, M $ US
        1. 7.2.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, M $ US
        2. 7.2.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, M $ US
        3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's exports, $ US/t
        1. 7.2.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/t
        2. 7.2.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/t
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K t
      2. 8.1.2. In value, M $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K t
      2. 8.2.2. In value, M $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production pasta and couscous in Sweden

In value, 2017-2020, K $ US

Annual dynamics of production in Sweden in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last yearn/an/an/a-
Source: SHEV.io

In kind, 2017-2020, t

Annual dynamics of production in Sweden in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last yearn/an/an/a-
Source: SHEV.io

Exports pasta and couscous from Sweden

Exports in kind, t

Sweden's cross-border shipments of pasta and couscous have increased for the second consecutive year. In 2020, Sweden exported 10 186 tonnes of pasta and couscous, marking a measured advance of 5.5% compared to the previous year. Between 2017 and 2020, exports grew by 20.8%, which translates to an annualized rate of 6.5%. The lowest export volume was recorded in 2018 at 8 270 tonnes. That same year saw the largest decline of 1.9%, while the largest increase occurred in 2019 with a 16.8% rise.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year(1.9%)16.8%5.5%6.5%
Source: SHEV.io

From 2017 to 2020, three principal markets—Norway, Denmark, and Finland—together accounted for 88.5% of Sweden's total exports of pasta and couscous in volume terms.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Sweden's pasta and couscous exports have increased for the third consecutive year. In 2020, Sweden exported 29.0 million US dollars worth of pasta and couscous, up by 7.3% compared to 2019. Between 2017 and 2020, exports rose by 32%, equating to an annualized growth rate of 9.7%.

Annual dynamics of product's exports from Sweden in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year6.4%15.7%7.3%9.7%
Source: SHEV.io

Over the period 2017–2020, Norway, Finland, and Denmark were the main buyers of pasta and couscous from Sweden in value terms. Norway accounted for 33.4% of exports, Finland for 28.7%, and Denmark for 26.2%. Together, these three countries comprised 88.2% of Sweden's total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in value, 2017-2020

Source: SHEV.io

Imports pasta and couscous to Sweden

Imports in kind, t

Sweden's cross-border shipments of pasta and couscous have increased for the third consecutive year. In 2020, imports reached 90 876 tonnes, showing a moderate advance of 6.8% year-on-year. Over the period 2017-2020, imports grew by 21.3%, with a compound annual growth rate of 6.6%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year6.1%7.0%6.8%6.6%
Source: SHEV.io

From 2017 to 2020, Italy, Germany, and China were the principal suppliers of pasta and couscous to Sweden in volume terms. Italy accounted for 66.3% of imports, Germany for 5.8%, and China for 4.0%. Together, these three countries represented 76.1% of Sweden's total imports in volume terms.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Sweden imported a total of 29.0 million US dollars worth of pasta and couscous in 2020, which is 7.8% higher compared to 2019. Between 2017 and 2020, imports increased by 18.3%, equating to an annualized rate of 5.8%. The largest decline was recorded in 2019 at 0.8%, while the largest increase occurred in 2018 with a 10.7% rise.

Annual dynamics of product's imports to Sweden in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year10.7%(0.8%)7.8%5.8%
Source: SHEV.io

In the period 2017–2020, Italy, Germany, and China led the structure of Sweden's pasta and couscous imports in value terms. Italy accounted for 56.1% of imports, Germany for 10.8%, and China for 3.9%. Together, these three countries represented 70.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in value, 2017-2020

Source: SHEV.io

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