Crispbread market in Germany

Earlier Report Observations

From 2018 to 2020, the domestic crispbread market in Germany contracted in volume from 27 183 t to 23 680 t. In 2020, crispbread production saw a sharp increase to 50 079 t, and export volumes grew significantly to 35 596 t, reflecting stronger external demand that supported output while the home market shrank.

Between 2021 and 2023, market volume remained subdued, hitting a low of 18 932 t in 2021 before recovering modestly to 21 105 t in 2022 and then dipping to 20 225 t in 2023. Production stabilized above 50 000 t from 2022 onward, with no major reported disruptions or regulatory changes affecting the sector during these years.

In 2024, the market rebounded strongly, with volume jumping to 27 327 t and production reaching 58 648 t. This surge coincided with evolving consumer preferences in Germany, including growing demand for convenient, healthy, and plant-based food options, as well as the expansion of digital ordering and delivery systems, which broadened access to crispbread and stimulated consumption.

Production crispbread in Germany

In value, 2017-2020, M $ US

In Germany, crispbread production reached a value of 171.0 million US dollars in 2020, marking a 9.9% increase from the previous year. Over the period from 2017 to 2020, production grew by 17.7%, with a compound annual growth rate of 5.6%. The largest decline occurred in 2019, at 5.5%, while the highest increase was recorded in 2018, at 13.4%.

Annual dynamics of production in Germany in value, 2017-2020, M $ US

In kind, 2017-2020, t

Germany produced 50 079 tonnes of crispbread in 2020, representing a 4.5% rise compared to the previous year. From 2017 to 2020, production increased by 2.2%, with a compound annual growth rate of 0.7%. The lowest output was in 2019, at 47 918 tonnes, which also saw the largest decline of 3.0%.

Annual dynamics of production in Germany in kind, 2017-2020, t

Exports crispbread from Germany

Exports in kind, t

Crispbread exports from Germany have grown for the third year in a row. In 2020, exports amounted to 35 596 tonnes, a 13.1% increase from the previous year. Between 2017 and 2020, exports rose by 19.4%, with a compound annual growth rate of 6.1%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, t

From 2017 to 2020, crispbread exports from Germany were distributed across numerous countries. The Netherlands accounted for 17.7% of exports in kind, Sweden for 13.8%, and Italy for 12.9%, together making up only 44.4% of total flows, indicating a wide spread.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

Germany's crispbread exports have increased in value for the third consecutive year. In 2020, exports totaled 112.7 million US dollars, up 11.5% year-on-year. Between 2017 and 2020, exports grew by 23%, equivalent to an annualized rate of 7.2%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

From 2017 to 2020, France was the largest buyer of crispbread from Germany in value terms, accounting for 14.6% of exports, followed by the Netherlands at 14.5% and Sweden at 12.0%. Together, these three countries represented just 41.1% of total export value, highlighting a broadly diversified partner base.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports crispbread to Germany

Imports in kind, t

Germany's crispbread imports have risen for the third year in a row. In 2020, imports were recorded at 9 197 tonnes, an 8.6% gain from the previous year. Over the period from 2017 to 2020, imports increased by 21.1%, with a compound annual growth rate of 6.6%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, t

Between 2017 and 2020, Sweden and Finland clearly dominated Germany's crispbread imports in kind, while other countries together accounted for the remaining share.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

Germany's crispbread imports have grown in value for the third consecutive year. In 2020, imports totaled 112.7 million US dollars, which is 10.8% higher than in 2019. From 2017 to 2020, imports increased by 26.3%, with a compound annual growth rate of 8.1%.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

From 2017 to 2020, Sweden was the leading source for Germany's crispbread imports in value terms, accounting for 45.4%, followed by Finland at 29.5% and Poland at 8.9%. Together, these three countries made up 83.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020