Chicken meat and offal market in Southern Asia

Earlier Report Observations

The market for chicken meat and offal in Southern Asia expanded consistently from 2018, with volume growing from 8 270 тыс. т to 10 047 тыс. т by 2023. This growth was initially underpinned by the Food Safety and Standards Authority of India (FSSAI) prescribing comprehensive standards for fresh, chilled, and frozen poultry meat in 2018, which enhanced food safety and quality assurance. Concurrently, rising urbanization and disposable incomes drove greater demand for convenient, hygienic, and processed poultry products, supporting the shift away from traditional live bird sales.

The COVID-19 pandemic in 2020 acted as a significant accelerator, increasing consumer preference for frozen and ready-to-cook meat due to lockdowns and lifestyle changes. Regulatory evolution continued with FSSAI amending standards for processed meat categories in 2020 and updating microbiological requirements in 2021, further structuring the market. This period also saw the emergence of direct-to-consumer digital platforms and startups, which improved market access and introduced new product varieties like marinated and pre-cooked items.

Market growth was sustained through 2022 and 2023 by the launch of new frozen product lines by major food companies and continued government policies ensuring competitively priced feed ingredients like corn and soybeans. The industry's focus on technological adoption and infrastructure development, alongside strong export performance, supported production increases, which reached 9 966 тыс. т in 2023, feeding the expanding domestic consumption.

Production chicken meat and offal in Southern Asia

In kind, 2017-2020, K t

Top producers of chicken meat and offal, 2017-2020

World map of production of chicken meat and offal, 2017-2020

Chicken meat and offal production in Southern Asia has increased for the third consecutive year. In 2020, production reached 9 271 thousand tonnes, marking a 6.4% rise compared to 2019. Over the period from 2017 to 2020, production grew by 19.4%, with an average annual growth rate of 6.1%.

Annual dynamics of production in Southern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Chicken meat and offal production in Southern Asia has increased for the third consecutive year. In 2020, the output was valued at 9 259 million US dollars, showing a gradual year-over-year increase of 8.0%. From 2017 to 2020, production value rose by 51.3%, with an average annual growth rate of 14.8%.

Annual dynamics of production in Southern Asia in value, 2017-2020, M $ US

Exports chicken meat and offal from Southern Asia

Exports in kind, t

Market performance showed noticeable fluctuations during this period. In 2019, exports hit their lowest point at 43 193 tonnes, with a decline of 26.5%. By 2020, exports surged to 85 840 tonnes, representing a sharp increase of 98.7% compared to 2019. Overall, export levels varied by a factor of two between the low in 2019 and the high in 2020.

Annual dynamics of product's exports from Southern Asia in kind, 2017-2020, t

From 2017 to 2020, Hong Kong, Vietnam, and Iraq were the core markets for exports in kind. Hong Kong accounted for 42.5% of exports, Vietnam for 24.9%, and Iraq for 14.3%. Together, these three markets represented 81.6% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Southern Asia in kind, 2017-2020

Exports in value, K $ US

Market behavior was characterized by volatility during these years. In 2017, exports reached their lowest point, while 2020 saw the highest level, with a 2.1-fold difference between these years. In 2020, exports from Southern Asia totaled 85 736 thousand US dollars, indicating a sharp year-over-year gain of 101.8%. The largest decline occurred in 2019, with a drop of 28.1%.

Annual dynamics of product's exports from Southern Asia in value, 2017-2020, K $ US

From 2017 to 2020, Hong Kong, Iraq, and Vietnam were the main destinations for chicken meat and offal exports in value terms. Hong Kong represented 33.0% of exports, Iraq 19.3%, and Vietnam 19.1%. Collectively, these three markets accounted for 71.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Southern Asia in value, 2017-2020

Imports chicken meat and offal to Southern Asia

Imports in kind, t

Southern Asia's chicken meat and offal imports have increased for the third consecutive year. In 2020, imports totaled 63 743 tonnes, showing a dramatic uptick of 289.8% compared to 2019. Between 2017 and 2020, imports grew by 429.9%, equating to an annualized rate of 74.3%.

Annual dynamics of product's imports to Southern Asia in kind, 2017-2020, t

From 2017 to 2020, Brazil, the United States, and Turkey formed the main cluster of markets for imports in kind. Brazil accounted for 34.4% of imports, the United States for 13.3%, and Turkey for 5.9%. Together, these three countries represented 53.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Southern Asia in kind, 2017-2020

Imports in value, K $ US

Imported chicken meat and offal volumes in Southern Asia have increased for the third consecutive year. In 2020, imports stood at 84 286 thousand US dollars, which is 175.8% higher than the previous year. Over the period from 2017 to 2020, imports increased by 229.9%, with an average annual growth rate of 48.9%.

Annual dynamics of product's imports to Southern Asia in value, 2017-2020, K $ US

From 2017 to 2020, imports in value terms were spread across many countries. Brazil accounted for 36.9% of imports, the United States for 6.0%, and the United Arab Emirates for 5.4%. Jointly, these three countries represented 48.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Southern Asia in value, 2017-2020