Chicken meat and offal market in Morocco

Earlier Report Observations

From 2018 to 2019, Morocco's chicken meat and offal market volume expanded by 10% to 627 тыс. т. This growth was supported by the implementation of Law 49-99 (ONSSA), which established clear sanitary requirements for poultry processing facilities, creating a regulatory framework that encouraged industry modernization. Concurrently, the state-backed Green Morocco Plan provided funding to upgrade the poultry sector, aiming for self-sufficiency in white meat. In 2019, ONSSA's mandate for certification of modern small-scale slaughterhouses opened the market to new investors, further bolstering production capacity.

The market contracted sharply to 536 тыс. т in 2020 due to the COVID-19 pandemic, which led to the closure of restaurants and cancellation of festivities, significantly reducing out-of-home consumption. This demand shock coincided with a surge in the cost of imported feed ingredients like corn and soy, which raised production expenses and pressured producer margins. These combined factors led many units to cut output. The downward trend continued into 2021, albeit more gently, as the sector grappled with these persistent cost challenges and ongoing market adjustments.

A recovery began in 2022, with market volume rising to 545 тыс. т. This turnaround was aided by a 4% increase in industrial slaughterhouse production of broiler meat, partly stemming from earlier support programs for certified modern abattoirs. By 2023, the market reached 571 тыс. т, driven by a reported 6% growth in poultry meat supply. This expansion was attributed to improved productivity in modern farms, which increased the availability of chicks. Furthermore, record-high prices for red meat in 2023 shifted consumer preference towards more affordable chicken, sustaining demand and supporting market growth.

Production chicken meat and offal in Morocco

In kind, 2017-2020, K t

Top producers of chicken meat and offal, 2017-2020

World map of production of chicken meat and offal, 2017-2020

Morocco's chicken meat and offal production volume declined after two consecutive years of growth. In 2020, the country produced 535.0 K t, which represents a 14.4% decrease compared to the previous year. Looking at the period from 2017 to 2020, overall production fell by 2.7%, translating to an average annual decline of 0.9%. Production peaked in 2019 at 625.0 K t, which also saw the largest annual increase of 9.6%.

Annual dynamics of production in Morocco in kind, 2017-2020, K t

Exports chicken meat and offal from Morocco

Exports in kind, t

The data shows irregular changes, reflecting a volatile market environment. Exports reached their highest point in 2018 at 621 t and dropped to their lowest in 2020 at 41 t, representing a 15-fold difference between these years. In 2020, Morocco exported 41 t of chicken meat and offal, marking a sharp year-over-year decline of 79.8%. The largest annual increase occurred in 2018, when exports surged by 177.0%.

Annual dynamics of product's exports from Morocco in kind, 2017-2020, t

Between 2017 and 2020, three key markets—Vietnam, Myanmar, and Hong Kong—collectively accounted for 81.0% of Morocco's total chicken meat and offal exports by volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Morocco in kind, 2017-2020

Exports in value, K $ US

The data reveals irregular changes, indicating a volatile market environment. Export values fluctuated significantly, with a 7.4-fold difference between the peak in 2018 at 646 K $ US and the low in 2020 at 88 K $ US. In 2020, Morocco's chicken meat and offal exports totaled 88 K $ US, showing a dramatic 61.6% decrease compared to the previous year. The largest decline occurred in 2019, falling by 64.7%, while the largest increase was recorded in 2018, rising by 122.7%.

Annual dynamics of product's exports from Morocco in value, 2017-2020, K $ US

From 2017 to 2020, Vietnam, Myanmar, and Hong Kong were the primary markets for Morocco's chicken meat and offal exports by value. Vietnam accounted for 35.9% of total export value, Myanmar for 15.1%, and Hong Kong for 6.3%. Together, these three markets represented 57.3% of all export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Morocco in value, 2017-2020

Imports chicken meat and offal to Morocco

Imports in kind, t

The market displayed an unstable trend throughout the period. Imports reached their lowest point in 2018 at 336 t and peaked in 2019 at 2 054 t, showing a 6.1-fold difference between these years. In 2020, Morocco imported 1 202 t of chicken meat and offal, which represents a 41.5% year-over-year decline. The largest annual increase was recorded in 2019, when imports jumped by 511.8%.

Annual dynamics of product's imports to Morocco in kind, 2017-2020, t

During the 2017–2020 period, Brazil and Turkey dominated Morocco's chicken meat and offal imports by volume, together capturing 83.4% of the total. The remaining imports were distributed across various other markets.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Morocco in kind, 2017-2020

Imports in value, K $ US

The market showed signs of volatility over the observed period. Import values varied considerably, with a 3.8-fold difference between the low in 2018 at 545 K $ US and the high in 2019 at 2 046 K $ US. In 2020, Morocco's chicken meat and offal imports amounted to 1 496 K $ US, indicating an intense year-over-year loss of 26.9%. The largest decline occurred in 2018, falling by 37.8%, while the largest increase was recorded in 2019, surging by 275.2%.

Annual dynamics of product's imports to Morocco in value, 2017-2020, K $ US

Between 2017 and 2020, Brazil and Turkey remained the main sources for Morocco's chicken meat and offal imports by value, jointly accounting for 84.8% of total flows. Other trading partners made up the remainder.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Morocco in value, 2017-2020