Cereal germ market in Northern America

Earlier Report Observations

The cereal germ market in Northern America experienced a sharp contraction in 2019, with volume falling to 2.8 million tons from 3.9 million tons the previous year. This was followed by a period of stabilization and modest recovery in 2020, as market volume edged up to 2.8 million tons. The market's value also began to recover during this time, rising to $3.1 billion.

Growth resumed more firmly from 2021, supported by a shift in consumer preferences toward healthier, protein-enriched food options, which increased demand for nutrient-dense ingredients like cereal germ. Although physical volume dipped again in 2022, the market's value continued its upward trend to $3.2 billion, indicating a move toward higher-value segments. This period also saw significant corporate activity, such as Kellogg's division into two separate entities in 2023, aiming to sharpen focus on cereal and snack brands.

A notable surge in market value to $3.7 billion occurred in 2023, driven by the launch of new premium products like vegan and sugar-free cereals, and a strong consumer trend toward clean-label and functional foods. Into 2024, the market maintained stability with ongoing trends favoring sustainable products and clean labels, while an increase in import activity pointed to continued dynamism in supply chains.

Production cereal germ in Northern America

In kind, 2017-2020, K t

Top producers of cereal germ, 2017-2020

World map of production of cereal germ, 2017-2020

In 2019, cereal germ production in Northern America reached its lowest point at 2,787 thousand tonnes. Production then increased by 1.8% in 2020 to 2,838 thousand tonnes. Looking at the broader period from 2017 to 2020, production declined by 26%, which translates to an average annual decrease of 9.5%. The peak production occurred in 2018 at 3,891 thousand tonnes, with the sharpest year-on-year drop of 28.4% recorded in 2019.

Annual dynamics of production in Northern America in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Following two years of decline, cereal germ production in Northern America saw an upturn. In 2020, the output was valued at 3,141 million US dollars, representing a 7.2% increase compared to the previous year. Over the 2017-2020 period, production value fell by 30.3%, with a compound annual growth rate (CAGR) of -11.3%. The lowest value was recorded in 2019 at 2,931 million US dollars, which also marked the largest decline of 22.4% during that year.

Annual dynamics of production in Northern America in value, 2017-2020, M $ US

Exports cereal germ from Northern America

Exports in kind, t

After two consecutive years of decrease, cereal germ exports from Northern America rebounded. In 2020, exports reached 10,408 tonnes, showing a 5.5% increase from 2019. The lowest export volume was recorded in 2019 at 9,869 tonnes, which also experienced the most significant decline of 6.6% that year.

Annual dynamics of product's exports from Northern America in kind, 2017-2020, t

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern America in kind, 2017-2020

Exports in value, K $ US

Cereal germ exports from Northern America grew for the second year in a row. In 2020, export value totaled 11,520 thousand US dollars, reflecting an 11.0% rise compared to the previous year. Over the 2017-2020 period, export value decreased by 7.7%, with a compound annual growth rate (CAGR) of -2.6%. The minimum value was recorded in 2018 at 10,255 thousand US dollars, which saw the largest decline of 17.8% during that year.

Annual dynamics of product's exports from Northern America in value, 2017-2020, K $ US

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern America in value, 2017-2020

Imports cereal germ to Northern America

Imports in kind, t

Market performance showed notable fluctuations during the period. Import volumes varied significantly, with a 6.8-fold difference between the high in 2017 and the low in 2019. In 2020, Northern America imported 794 tonnes of cereal germ, which represents a substantial 154.4% increase from the previous year. The lowest import volume was recorded in 2019 at 312 tonnes, while the largest decline of 85.0% occurred in 2018.

Annual dynamics of product's imports to Northern America in kind, 2017-2020, t

From 2017 to 2020, India and Kenya were the primary sources for cereal germ imports into Northern America in terms of volume, together accounting for 2.2% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern America in kind, 2017-2020

Imports in value, K $ US

Following two years of growth, cereal germ imports into Northern America declined. In 2020, import value stood at 2,802 thousand US dollars, marking a 14.5% decrease from 2019. Over the 2017-2020 period, import value increased by 9.4%, with a compound annual growth rate (CAGR) of 3.0%. The peak value was recorded in 2019 at 3,279 thousand US dollars, which also saw the largest increase of 16.7% during that year.

Annual dynamics of product's imports to Northern America in value, 2017-2020, K $ US

Between 2017 and 2020, India, Turkey, and Kenya were the leading suppliers of cereal germ to Northern America in value terms. India accounted for 4.2% of imports, Turkey for 0.9%, and Kenya for 0.6%. Combined, these three countries represented 5.6% of total import value during this period.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern America in value, 2017-2020