Market research

Cauliflowers and broccoli market in New Zealand

Release date: Mar 27, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:

Report language:

Submission method: to your account

File format: docx, xlsx

Single Report

$500

Instant access to detailed data on one specific market
Ideal for one-off tasks: niche assessments, presentations, investment decisions
Available in Excel and Word in 15 minutes after purchase
Cheaper than subscription, but each market requires a separate purchase

Best if you know exactly what you need

Buy a single report

Platform Subscription

from$600

Complete and unlimited data access across products and regions
Includes continuous data updates during subscription period
Download reports instantly in Word, and Excel formats
More cost-effective for multiple markets or regular analysis

Ideal for regular data users

View pricing plans

Earlier Report Observations

The market for fresh cauliflowers and broccoli in New Zealand expanded from 42 693 т in 2018 to 46 144 т in 2019. This growth was interrupted in 2020 when the market volume fell to 40 268 т, a period marked by rising vegetable prices that reflected supply chain pressures affecting availability.

After a slight recovery to 40 584 т in 2021, the market contracted sharply to 33 124 т in 2022 and further to 32 772 т in 2023. The pronounced drop in 2023 was driven by Cyclone Gabrielle, which caused extensive crop damage, leading to supply shortages and a doubling of retail prices for broccoli and cauliflower.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in New Zealand
  1. 5.1.1. Annual dynamics of production in New Zealand in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in New Zealand in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production cauliflowers and broccoli in New Zealand

In kind, 2018-2021, t

Top producers of cauliflowers and broccoli, 2018-2021

Source: SHEV.io

World map of production of cauliflowers and broccoli, 2018-2021

Source: SHEV.io

In 2021, New Zealand produced 40 734 tonnes of cauliflowers and broccoli, marking a modest 0.7% increase from 2020. Over the 2018-2021 period, production declined by 4.8%, with an average annual growth rate of -1.6%. The lowest production level was recorded in 2020 at 40 466 tonnes, while the peak occurred in 2019 with 46 310 tonnes. The most significant drop was observed in 2020, falling by 12.6%, whereas the largest gain was in 2019, rising by 8.2%.

Annual dynamics of production in New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	8.2%	(12.6%)	0.7%	(1.6%)

Source: SHEV.io

In value, 2018-2021, M $ US

In 2021, the output of cauliflowers and broccoli in New Zealand was valued at 140.9 million US dollars, representing a substantial 21.4% increase from 2020. Over the 2018-2021 period, production value grew by 25.5%, with an average annual growth rate of 7.9%. The most notable decline occurred in 2020, decreasing by 5.8%.

Annual dynamics of production in New Zealand in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	9.8%	(5.8%)	21.4%	7.9%

Source: SHEV.io

Exports cauliflowers and broccoli from New Zealand

Exports in kind, t

Following two consecutive years of growth, New Zealand's exports of cauliflowers and broccoli declined in 2021. Export volumes reached 163.8 tonnes, reflecting a significant 21.0% decrease from the previous year. Over the 2018-2021 period, exports increased by 12.5%, with an average annual growth rate of 4.0%. The highest export volume was recorded in 2020 at 207.4 tonnes, while the largest increase occurred in 2019, rising by 28.3%.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	28.3%	11.0%	(21.0%)	4.0%

Source: SHEV.io

From 2018 to 2021, New Caledonia (31.0% of exports by volume), Fiji (25.2%), and French Polynesia (14.4%) collectively accounted for 70.6% of New Zealand's total cauliflower and broccoli exports, making them the primary destinations.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

After two years of expansion, New Zealand's foreign supplies of cauliflowers and broccoli declined in 2021. Export value stood at 566.7 thousand US dollars, down 4.8% from 2020. Between 2018 and 2021, exports increased by 48.4%, translating to an average annual growth rate of 14.1%. The peak value was recorded in 2020 at 595.0 thousand US dollars, with the largest increase occurring in 2019, up 30.3%.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	30.3%	19.6%	(4.8%)	14.1%

Source: SHEV.io

From 2018 to 2021, New Caledonia (30.6% of exports by value), Fiji (23.1%), and French Polynesia (16.9%) formed the core group of destinations for New Zealand's cauliflower and broccoli exports, together representing 70.6% of total export value.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in value, 2018-2021

Source: SHEV.io

Imports cauliflowers and broccoli to New Zealand

Imports in kind, t

After a two-year decline, New Zealand's imports of cauliflowers and broccoli rebounded in 2021. Import volumes totaled 13.6 tonnes, showing a sharp 49.8% increase from 2020. Over the 2018-2021 period, imports decreased by 57.4%, with an average annual decline of 24.8%. The lowest import volume was recorded in 2020 at 9.1 tonnes, which also saw the largest drop of 56.9%.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(34.0%)	(56.9%)	49.8%	(24.8%)

Source: SHEV.io

Between 2018 and 2021, Australia and China dominated New Zealand's cauliflower and broccoli imports by volume, together accounting for 98.3% of total imports.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

The market showed an unstable trend throughout the period. The highest import value was recorded in 2019, while the lowest occurred in 2020, with a peak-to-trough ratio of 6.9 times. In 2021, New Zealand imported cauliflowers and broccoli worth 34.1 thousand US dollars, a sharp increase of 139.5% from the previous year. The minimum value was 14.3 thousand US dollars in 2020, and the maximum was 98.6 thousand US dollars in 2019. The largest decline was in 2020, falling by 85.5%.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	36.9%	(85.5%)	139.5%	(22.0%)

Source: SHEV.io

From 2018 to 2021, Australia remained the primary market for New Zealand's cauliflower and broccoli imports by value, holding an 85.4% share of total imports, while the remainder was distributed among various other destinations.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in value, 2018-2021

Source: SHEV.io