Cauliflowers and broccoli market in Eastern Asia

Earlier Report Observations

Between 2018 and 2024, the market for fresh cauliflowers and broccoli in Eastern Asia saw stable physical volume but significant value growth. Initial investments in post-harvest technology and cold chain logistics, highlighted by the establishment of a dedicated broccoli demonstration zone in Zhejiang province, enhanced export capabilities and supported domestic industry development. This foundation, coupled with a national industrial policy that encouraged product development and technological adoption, helped drive the market's value upward even as export volumes expanded steadily.

Consumer preferences shifted notably toward fresher, more nutritious produce, with retailers emphasizing packaging and supply chain speed. This demand for quality supported the rise of regional specialty production hubs, such as Xiangshui County, which built an integrated industry chain from seedling cultivation to deep processing. The introduction of innovative products like the anthocyanin-rich 'Purple Magic' broccoli variety further stimulated market interest and diversification, aligning with broader trends of premiumization.

The market continued to evolve amid broader global influences, including supply chain adjustments and trade policy shifts. Export growth remained strong, facilitated by improved processing standards and compliance with international pesticide residue regulations. While the overall physical consumption volume remained steady, these factors collectively drove a higher market valuation, with notable price increases for products like organic broccoli and cauliflower.

Production cauliflowers and broccoli in Eastern Asia

In kind, 2017-2020, K t

Top producers of cauliflowers and broccoli, 2017-2020

World map of production of cauliflowers and broccoli, 2017-2020

Eastern Asia's production of cauliflowers and broccoli has grown for the third year in a row. In 2020, the region produced 10 062 thousand tonnes, marking a 0.8% increase from 2019. Looking at the period from 2017 to 2020, production rose by 3.4%, with an average annual growth rate of 1.1%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

The value of cauliflowers and broccoli production in Eastern Asia has increased for the second consecutive year. In 2020, output was valued at 9 958 million US dollars, up 16.3% from 2019. From 2017 to 2020, production value grew by 20.5%, with a compound annual growth rate of 6.4%. The lowest value was recorded in 2018 at 7 939 million US dollars, which also saw the largest decline of 3.9%.

Annual dynamics of production in Eastern Asia in value, 2017-2020, M $ US

Exports cauliflowers and broccoli from Eastern Asia

Exports in kind, t

Exports of cauliflowers and broccoli from Eastern Asia have risen for the second year in a row. In 2020, exports reached 97 090 tonnes, showing a moderate year-on-year increase of 3.3%. Over the 2017-2020 period, exports grew by 8.6%, with an average annual rate of 2.8%. The lowest volume was in 2018 at 88 283 tonnes, which also experienced the largest decline of 1.2%. In contrast, 2019 saw the biggest increase at 6.5%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, t

From 2017 to 2020, Malaysia, Vietnam, and Thailand were the top destinations for exports in volume terms. Malaysia accounted for 45.3% of exports, Vietnam for 21.4%, and Thailand for 14.9%. Together, these three countries represented 81.6% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, K $ US

Foreign supplies of cauliflowers and broccoli from Eastern Asia have increased for the second consecutive year. In 2020, the region exported 96 089 thousand US dollars worth of these vegetables, a 19.2% rise from the previous year. Between 2017 and 2020, export value grew by 26.6%, equating to an annualized rate of 8.2%. The lowest value was recorded in 2018 at 71 030 thousand US dollars, which also saw the largest decline of 6.4%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, K $ US

In terms of value from 2017 to 2020, the leading destinations for cauliflowers and broccoli exports from Eastern Asia were Malaysia, Vietnam, and Thailand. Malaysia made up 43.2% of export value, Vietnam 19.0%, and Thailand 12.4%. Collectively, these three countries accounted for 74.7% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports cauliflowers and broccoli to Eastern Asia

Imports in kind, t

Import volumes of cauliflowers and broccoli in Eastern Asia showed significant fluctuations during the period. In 2019, imports hit their lowest point at 3 639 tonnes, but by 2020, they surged to 15 155 tonnes, a dramatic 316.5% increase from the previous year. The largest decline occurred in 2018 at 17.2%. Overall, the difference between the peak in 2020 and the trough in 2019 was 4.2 times.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, t

From 2017 to 2020, Australia and the United States were the primary sources for imports in volume terms, together accounting for 4.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, K $ US

The value of cauliflowers and broccoli imports into Eastern Asia has grown for the third consecutive year. In 2020, imports were valued at 96 089 thousand US dollars, up 20.7% from 2019. Over the 2017-2020 period, import value increased by 25.7%, with a compound annual growth rate of 7.9%.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, K $ US

From 2017 to 2020, Australia, the United States, and Italy were the main sources for imports in value terms. Australia accounted for 12.2% of import value, the United States for 3.2%, and Italy for 0.6%. Together, these three countries represented 15.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020