Vietnam's US apple imports surge past $47 million in 2025
The United States exported $91.1 million of fresh fruit to Vietnam in 2025, with apples alone reaching $47.1 million, according to a USDA report cited by Znews. The US ranked as Vietnam's second-largest agricultural supplier, with total farm exports of $4.7 billion.
US fresh fruit exports to Vietnam top $90 million
The United States exported $91.1 million of fresh fruit to Vietnam in 2025, according to a US Department of Agriculture (USDA) report cited by Znews. Apples were by far the largest single category at $47.1 million — more than half of the total — followed by peaches at $19.6 million, grapes at $17.6 million and other fresh fruit at $1.7 million.
The concentration in apples underlines how a single product can anchor a bilateral produce trade. In the fourth quarter of 2025, the US ranked as the second-largest supplier of fresh fruit to the Vietnamese market, holding an 8.3% share and trailing only China.
A widening farm-trade relationship
Fresh fruit is one part of a much larger flow of American agricultural goods. The same USDA report ranks the US as Vietnam's second-largest supplier of agricultural products overall, with exports reaching $4.7 billion in 2025 — a marked increase from below $3.5 billion in 2024. That roughly one-third jump in a single year points to fast-deepening commercial ties between the two countries. USDA identifies Vietnam as a market with clear room to buy more American fresh fruit, citing recent bilateral trade negotiations and improved market access for US suppliers.
New market-access approvals
Two regulatory decisions in 2025 opened additional fruit categories to US exporters. On March 16, Vietnam permitted imports of mandarins from the US states of California and Florida; analysts estimate the potential value of that trade at $5 million. On June 6, 2025, Vietnam's Plant Protection Department (PPPD) authorized imports of fresh peaches and nectarines from California. The approval followed negotiations with USDA's Animal and Plant Health Inspection Service (APHIS), which confirmed that the growing methods used by US stone-fruit producers met safety and efficacy standards. The annual market value of California peaches and nectarines could reach $2.5 million.
Individually these approvals are modest, but each expands the range of American produce cleared for the Vietnamese market and reflects the phytosanitary groundwork behind the headline trade figures.
Demand fundamentals
USDA links the opportunity to Vietnam's improving macroeconomic outlook. As ASEAN's fourth-largest economy, with rising per capita incomes and an expanding industrial processing sector, the country is generating stronger demand for imported goods. A growing middle class, the spread of modern retail formats and a developing food-processing industry are all cited as drivers of demand for US agricultural products. Vietnamese consumers, the report notes, increasingly value American produce for its quality and safety — a preference that gives US suppliers a foothold to defend and expand against lower-cost regional competitors.
