Woven textile floor coverings market in Germany

Earlier Report Observations

The market volume for woven textile floor coverings in Germany stood at 31 862 thousand m² in 2018. It grew to 33 915 thousand m² in 2019, a period marked by a broader decline in the relevance of textile floor coverings as consumer preferences shifted; this volume increase was supported by a significant rise in imports. In 2020, market volume contracted to 31 722 thousand m², primarily due to weak demand for textile floor coverings in non-residential construction sectors, despite overall flooring market support from residential renovation and building activity.

Market volume rebounded sharply to 35 782 thousand m² in 2021, driven by strong demand from housing construction and renovation projects. However, this growth occurred alongside a continued consumer shift towards replacing textile floor coverings with alternatives like laminate and parquet. The integration of Upofloor into the Kährs brand during the year signaled market consolidation among major players. In 2022, volume fell to 33 801 thousand m², though the decline was tempered by post-pandemic catch-up effects in the home textiles sector. Sustainability and environmental friendliness also emerged as significant demand factors during this period.

By 2024, the market volume recovered to 36 356 thousand m². This recovery unfolded within a changing market structure: the needle-felt segment of textile floor coverings recorded consistent production growth, while woven and tufted carpets faced ongoing declines. The market was also affected by raw material price increases and supply chain disruptions, which contributed to value movements. The completed integration of Upofloor into Kährs further altered the competitive brand landscape in the German market.

Production woven textile floor coverings in Germany

In value, 2017-2020, K $ US

In 2020, Germany's output of woven textile floor coverings was valued at 46 682 thousand US dollars, representing a significant decline of 12.9% compared to 2019.

Annual dynamics of production in Germany in value, 2017-2020, K $ US

In kind, 2017-2020, K m²

Germany's production volume of woven textile floor coverings declined for the third consecutive year. In 2020, Germany produced 2 134 thousand square meters of woven textile floor coverings, indicating a modest year-over-year decrease of 6.4%. Between 2019 and 2020, production fell by 31%, with a compound annual growth rate of 11.6%.

Annual dynamics of production in Germany in kind, 2017-2020, K m²

Exports woven textile floor coverings from Germany

Exports in kind, K m²

Germany's exports of woven textile floor coverings increased for the third consecutive year. In 2020, exports totaled 10 428 thousand square meters, equivalent to a gain of 1.2% over the previous year. From 2017 to 2020, exports grew by 28.2%, with a compound annual growth rate of 8.6%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, K m²

Between 2017 and 2020, Germany's exports of woven textile floor coverings in kind were widely dispersed across partner countries. Austria accounted for 11.6% of exports in kind, France for 11.2%, and Poland for 9.7%, with these three countries together representing only 32.5% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

After a two-year increase, Germany's foreign supplies of woven textile floor coverings declined. In 2020, exports registered 154.3 million US dollars, equivalent to a slight decrease of 0.9% year-over-year. Between 2017 and 2020, exports increased by 16.3%, equating to an annualized rate of 5.2%. The maximum value was recorded in 2019 at 155.7 million US dollars, with the largest increase occurring in 2018 at 10.7%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

Between 2017 and 2020, Switzerland, Austria, and France were the largest but not dominant buyers of woven textile floor coverings from Germany in value terms. Switzerland accounted for 14.2% of exports in value, Austria for 10.7%, and France for 8.9%, with these three countries together accounting for 33.7% of total exports in value against a broad background of smaller partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports woven textile floor coverings to Germany

Imports in kind, K m²

After a two-year rise, Germany's imports of woven textile floor coverings declined. In 2020, import volume came to 40 015 thousand square meters, which is 4.6% weaker than the previous year. Between 2017 and 2020, imports increased by 6.2%, equating to an annualized rate of 2.0%. The maximum value was recorded in 2019 at 41 933 thousand square meters, with the largest increase occurring in 2019 at 10.6%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, K m²

Between 2017 and 2020, Turkey, Belgium, and India formed the main group of destinations for Germany's imports of woven textile floor coverings in kind. Turkey accounted for 38.2% of imports in kind, Belgium for 24.3%, and India for 12.9%, with these three countries together holding a combined share of 75.4% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

Germany's imports of woven textile floor coverings increased for the third consecutive year. In 2020, imports amounted to 362.8 million US dollars, marking a rise of 9.9% from 2019. Over the period from 2017 to 2020, imports grew by 14.6%, with a compound annual growth rate of 4.7%.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

Between 2017 and 2020, Turkey, India, and Belgium were the primary suppliers of woven textile floor coverings to Germany in value terms. Turkey accounted for 35.4% of imports in value, India for 18.6%, and Belgium for 16.4%, with these three countries jointly accounting for 70.5% of total imports in value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020