Women's woven nightdresses and pyjamas market in Romania

Earlier Report Observations

The market for women's woven nightdresses and pyjamas in Romania showed a significant surge in physical volume during 2020, reaching 4.1 million units, a jump of over 40% from the previous year. This peak coincided with the global COVID-19 pandemic, which increased demand for comfortable homewear as people spent more time indoors. Following this high, the market volume began to contract, falling to 3.7 million units in 2021.

In value terms, the market displayed a consistent downward trend from 2018 to 2024, declining from $10.1 million to $5.4 million. This suggests a shift toward more affordable products or sustained price pressures. Throughout the period, broader consumer preferences continued to favor comfort, natural materials like cotton and bamboo, and accessible luxury, shaping the available product offerings.

A sharp contraction in market volume occurred after 2021, with volume dropping to 1.2 million units in 2023 and further to 926 thousand in 2024. This represented a major decline from the pandemic-era highs, though no specific industrial events or regulatory changes were reported to directly drive this downturn.

Production women's woven nightdresses and pyjamas in Romania

In value, 2017-2020, K $ US

Romania's production of women's woven nightdresses and pyjamas has declined for the second year in a row. In 2020, output was valued at 5 735 K $ US, representing a 24.4% decrease compared to 2019. Looking at the period from 2017 to 2020, production fell by 18.7%, with an average annual decline of 6.7%. The highest value was recorded in 2018 at 7 638 K $ US, which also saw the largest increase of 8.2%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

Romania's production volume of women's woven nightdresses and pyjamas has dropped for the second consecutive year. In 2020, 703.5 K units were produced, which is 11.8% lower than the previous year. From 2017 to 2020, production decreased by 16.3%, translating to an average annual reduction of 5.8%. The peak volume occurred in 2018 with 898.8 K units, and that year also experienced the largest increase of 6.9%.

Annual dynamics of production in Romania in kind, 2017-2020, K unit

Exports women's woven nightdresses and pyjamas from Romania

Exports in kind, K unit

The market exhibited significant volatility during this period. Exports reached their lowest point in 2017 and peaked in 2019, with a 2.8-fold difference between these years. In 2020, Romania's exports of women's woven nightdresses and pyjamas amounted to 63 K units, marking a sharp decline of 55.7% compared to the previous year. The highest value was recorded in 2019 at 142 K units, which also saw the largest increase of 136.3%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K unit

From 2017 to 2020, Italy, Hungary, and the United Kingdom were the largest buyers of women's woven nightdresses and pyjamas from Romania in terms of volume. Italy accounted for 59.7% of exports, Hungary for 14.5%, and the United Kingdom for 11.7%. Together, these three countries represented 85.9% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

The export market showed signs of volatility over the observed period. Exports hit their lowest point in 2017 and peaked in 2019, with a 3.6-fold gap between these years. In 2020, Romania's exports of women's woven nightdresses and pyjamas reached 618 K $ US, which is 71.0% lower than the previous year. The maximum value was recorded in 2019 at 2 132 K $ US, and that year also saw the largest increase of 123.4%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

During the period from 2017 to 2020, Italy, the United Kingdom, and Hungary were the key partners for Romania's exports of women's woven nightdresses and pyjamas in value terms. Italy accounted for 44.8% of exports, the United Kingdom for 33.1%, and Hungary for 7.7%. Collectively, these three countries represented 85.6% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports women's woven nightdresses and pyjamas to Romania

Imports in kind, K unit

Romania's imports of women's woven nightdresses and pyjamas have increased for the third consecutive year. In 2020, imports totaled 3 422 K units, marking a gain of 59.2% compared to the previous year. From 2017 to 2020, imports grew by 235.4%, with an average annual growth rate of 49.7%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K unit

From 2017 to 2020, Turkey dominated Romania's imports of women's woven nightdresses and pyjamas in volume, accounting for 86.6% of total flows. The remaining share was distributed among various smaller destinations.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

After two years of growth, Romania's imports of women's woven nightdresses and pyjamas declined. In 2020, imports amounted to 3 962 K $ US, representing a contraction of 9.8% compared to the previous year. Between 2017 and 2020, imports increased by 78.3%, with an average annual growth rate of 21.3%. The highest value was recorded in 2019 at 4 395 K $ US, and the largest increase occurred in 2018 at 54.3%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

From 2017 to 2020, Turkey, Poland, and Italy were the principal suppliers of women's woven nightdresses and pyjamas to Romania in value terms. Turkey accounted for 48.0% of imports, Poland for 15.2%, and Italy for 9.3%. Together, these three countries represented 72.6% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020