Market research

Watermelons market in South-eastern Asia

Watermelons market in South-eastern Asia

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:
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"South-eastern Asia" region includes following countries:

Brunei Darussalam
Myanmar
Cambodia
Indonesia
Laos
Malaysia
the Philippines
Timor-Leste
Singapore
Vietnam
Thailand

Earlier Report Observations

The watermelon market in South-eastern Asia expanded steadily from 2018 to 2020, with volume rising from 1.97 million tons to 2.31 million tons. This growth was interrupted by a sharp contraction in 2021, when market volume fell to 1.85 million tons, followed by a gradual recovery to 2.06 million tons by 2023. While global watermelon production and consumption showed relatively flat trends from 2018 to 2023, regional dynamics in South-east Asia were more volatile.

In 2024, the market was influenced by an oversupply of watermelons in Southeast Asia, which put downward pressure on prices despite seasonal demand during Ramadan. Concurrently, consumer preference for convenience continued to drive the expansion of the seedless watermelon segment across the Asia-Pacific region. Regulatory developments in Singapore, including enhanced pre-market approval requirements for novel foods and enforcement against illegal imports, also shaped trade conditions for fresh produce.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2018-2023
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2023
      2. 4.1.2. In value
        1. 4.1.2.1. Production, 2018-2023
        2. 4.1.2.2. Imports, 2018-2024
        3. 4.1.2.3. Exports, 2018-2024
        4. 4.1.2.4. Market size, 2018-2023
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in South-eastern Asia
      1. 5.1.1. Annual dynamics of production in South-eastern Asia in kind, 2018-2023, K t
    2. 5.2. Global production by Country, 2018-2023
      1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
      2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
      3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
      4. 5.2.4. Structure of production by countries in kind, 2018-2023
      5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
  6. 6. Imports
    1. 6.1. Imports (Direct Data*)
      1. 6.1.1. Imports - Total information
      2. 6.1.2. Imports in kind, K t
        1. 6.1.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, K t
        2. 6.1.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, K t
        3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.1.3. Imports in value, M $ US
        1. 6.1.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
        2. 6.1.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
        3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's imports, $ US/t
        1. 6.1.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/t
        2. 6.1.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/t
    2. 6.2. Imports (Mirror Data)
      1. 6.2.1. Imports - Total information
      2. 6.2.2. Imports in kind, K t
        1. 6.2.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, K t
        2. 6.2.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, K t
        3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.2.3. Imports in value, M $ US
        1. 6.2.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
        2. 6.2.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
        3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's imports, $ US/t
        1. 6.2.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/t
        2. 6.2.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/t
  7. 7. Exports
    1. 7.1. Exports (Direct Data*)
      1. 7.1.1. Exports - Total information
      2. 7.1.2. Exports in kind, K t
        1. 7.1.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, K t
        2. 7.1.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, K t
        3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.1.3. Exports in value, M $ US
        1. 7.1.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
        2. 7.1.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
        3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's exports, $ US/t
        1. 7.1.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/t
        2. 7.1.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/t
    2. 7.2. Exports (Mirror Data)
      1. 7.2.1. Exports - Total information
      2. 7.2.2. Exports in kind, K t
        1. 7.2.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, K t
        2. 7.2.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, K t
        3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.2.3. Exports in value, M $ US
        1. 7.2.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
        2. 7.2.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
        3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's exports, $ US/t
        1. 7.2.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/t
        2. 7.2.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/t
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K t
      2. 8.1.2. In value, M $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K t
      2. 8.2.2. In value, M $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production watermelons in South-eastern Asia

In kind, 2017-2020, K t

Top producers of watermelons, 2017-2020

Source: SHEV.io

World map of production of watermelons, 2017-2020

Source: SHEV.io

Watermelon production in South-eastern Asia has increased for the third consecutive year. In 2020, the region produced 2 608 K t of watermelons, marking a 5.2% rise compared to 2019. From 2017 to 2020, production grew by 16.7%, which translates to an annualized growth rate of 5.3%.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year4.9%5.7%5.2%5.3%
Source: SHEV.io

In value, 2017-2020, M $ US

In 2020, the value of watermelon output in South-eastern Asia was 1 089 M $ US, reflecting a 3.9% year-on-year decline. Between 2017 and 2020, production value decreased by 6.5%, averaging a 2.2% annualized decline. The most significant drop occurred in 2018 at 5.4%, while 2019 saw the largest increase of 2.9%.

Annual dynamics of production in South-eastern Asia in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(5.4%)2.9%(3.9%)(2.2%)
Source: SHEV.io

Exports watermelons from South-eastern Asia

Exports in kind, K t

Cross-border shipments of watermelons from South-eastern Asia declined for the second consecutive year. In 2020, the region exported 303.1 K t of watermelons, showing a substantial drop of 21.9% compared to 2019. From 2017 to 2020, exports decreased by 19.8%, with an annualized decline rate of 7.1%. The highest export volume was recorded in 2018 at 407.3 K t, which also saw the largest increase of 7.7%.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year7.7%(4.7%)(21.9%)(7.1%)
Source: SHEV.io

Between 2017 and 2020, the export structure for watermelons in kind was heavily concentrated on China, which accounted for 85.9% of total flows. Other markets played a less significant role during this period.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South-eastern Asia in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Watermelon exports from South-eastern Asia declined for the third consecutive year. In 2020, export value totaled 126.6 M $ US, a 28.6% decrease from the previous year. From 2017 to 2020, exports fell by 35.7%, equating to an annualized decline of 13.7%.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(2.9%)(7.3%)(28.6%)(13.7%)
Source: SHEV.io

Throughout 2017–2020, the export structure in value terms was dominated by China, with a share of 88.6% of total flows. Other markets contributed to a smaller portion of exports.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South-eastern Asia in value, 2017-2020

Source: SHEV.io

Imports watermelons to South-eastern Asia

Imports in kind, K t

The market showed an unstable trend over the period. Imports reached their lowest point in 2020 at 6.0 K t, down by 82.9% from 2019, and peaked in 2019 at 35.0 K t, resulting in a 5.8-fold difference between these years. The largest increase was recorded in 2018 at 10.3%.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year10.3%5.1%(82.9%)(41.7%)
Source: SHEV.io

From 2017 to 2020, China was the primary supplier of watermelons to South-eastern Asia, consistently accounting for 2.7% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South-eastern Asia in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

After a two-year rise, watermelon imports into South-eastern Asia declined. In 2020, the region imported 15.6 M $ US of watermelons, marking a robust contraction of 13.6% from 2019. Between 2017 and 2020, imports decreased by 3.9%, with an annualized decline rate of 1.3%. The highest import value was recorded in 2019 at 18.0 M $ US, while the largest increase occurred in 2018 at 7.0%.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year7.0%3.9%(13.6%)(1.3%)
Source: SHEV.io

In 2017–2020, China was the primary market for watermelon imports in value terms to South-eastern Asia, holding a share of 4.9% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South-eastern Asia in value, 2017-2020

Source: SHEV.io

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