Market research

Watermelons market in Indonesia

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018 to 2020, the watermelon market volume in Indonesia grew from 481.6 thousand tonnes to 560.0 thousand tonnes, indicating steady consumption growth. However, the market contracted to 414.1 thousand tonnes in 2021 and further declined to 367.5 thousand tonnes in 2022.

During the 2022 downturn, the industry saw diversification of watermelon processed products, such as juices, jams, and candied fruits, by small and medium enterprises, adding value and supporting local economies. The trend toward healthy beverages like watermelon drinks also sustained demand, particularly in Indonesia's tropical climate.

Market volume recovered to 407.1 thousand tonnes in 2023. By 2024, reports indicated persistent demand for fresh watermelons, with improvements in packaging and supply chain logistics to maintain product freshness, reflecting ongoing adaptation to consumer preferences.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Indonesia
  1. 5.1.1. Annual dynamics of production in Indonesia in kind, 2018-2023, K t
  2. 5.1.2. Annual dynamics of production in Indonesia in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Indonesia in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Indonesia by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Indonesia in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Indonesia by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's imports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Indonesia, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's imports to Indonesia by countries, 2018-2025, $ US/kg
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Indonesia in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Indonesia by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Indonesia in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Indonesia by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's imports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Indonesia, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's imports to Indonesia by countries, 2018-2025, $ US/kg
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Indonesia in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Indonesia by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Indonesia in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Indonesia by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's exports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Indonesia, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's exports from Indonesia by countries, 2018-2025, $ US/kg
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Indonesia in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Indonesia by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Indonesia in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Indonesia by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's exports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Indonesia, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's exports from Indonesia by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production watermelons in Indonesia

In kind, 2018-2021, K t

From 2018 to 2021, Indonesia ranked 23rd globally in watermelon production.

Top producers of watermelons, 2018-2021

Source: SHEV.io

World map of production of watermelons, 2018-2021

Source: SHEV.io

After increasing for two consecutive years, watermelon production in Indonesia fell. In 2021, the country produced 414.2 thousand tonnes of watermelons, a 26.1% decrease from 2020. Between 2018 and 2021, production dropped by 14%, averaging an annual decline of 4.9%. The peak was recorded in 2020 at 560.3 thousand tonnes, while the largest annual increase occurred in 2019 at 8.6%.

Annual dynamics of production in Indonesia in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	8.6%	7.1%	(26.1%)	(4.9%)

Source: SHEV.io

In value, 2018-2021, M $ US

In 2021, the value of watermelon output in Indonesia was $189.7 million, down 31.9% from the previous year. Over the 2018-2021 period, production value decreased by 41.6%, with a compound annual growth rate of -16.4%. The highest annual increase was in 2020 at 1.5%.

Annual dynamics of production in Indonesia in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(15.4%)	1.5%	(31.9%)	(16.4%)

Source: SHEV.io

Exports watermelons from Indonesia

Exports in kind, t

The market showed significant fluctuations during this period. The lowest export volume was recorded in 2021, while the highest was in 2019, with a peak-to-trough ratio of 3.1 times. In 2021, Indonesia exported 108.6 tonnes of watermelons, a 64.8% drop from 2020. The maximum volume was 340.8 tonnes in 2019, which also saw the largest annual increase of 106.5%.

Annual dynamics of product's exports from Indonesia in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	106.5%	(9.5%)	(64.8%)	(13.0%)

Source: SHEV.io

From 2018 to 2021, the main markets for Indonesia's watermelon exports by volume were Singapore (41.4%), Malaysia (36.9%), and Timor-Leste (17.5%). Together, these three countries accounted for 95.9% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Indonesia in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Watermelon exports from Indonesia declined for the second year in a row. In 2021, exports were valued at $49.7 thousand, a 67.6% decrease from 2020. Between 2018 and 2021, export value fell by 55.3%, equivalent to an annualized decline of 23.5%. The highest value was recorded in 2019 at $178.9 thousand, which also saw the largest annual increase of 60.8%.

Annual dynamics of product's exports from Indonesia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	60.8%	(14.2%)	(67.6%)	(23.5%)

Source: SHEV.io

From 2018 to 2021, Singapore and Malaysia were the key destinations for Indonesia's watermelon exports by value, jointly accounting for 81.0% of total flows. Other partners individually contributed much less significantly.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Indonesia in value, 2018-2021

Source: SHEV.io

Imports watermelons to Indonesia

Imports in kind, t

The data reveals irregular changes, indicating a volatile market environment. The lowest import volume was in 2021, while the highest was in 2019, with a peak-to-trough ratio of 36 001 times. In 2021, Indonesia imported 0.0 tonnes of watermelons, a sharp 50.0% drop from 2020. The maximum volume was 36.0 tonnes in 2019, which also saw the largest annual increase of 26.5%. The largest decline occurred in 2020 at 100.0%.

Annual dynamics of product's imports to Indonesia in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	26.5%	(100.0%)	(50.0%)	(96.7%)

Source: SHEV.io

From 2018 to 2021, Indonesia's watermelon imports by volume were highly concentrated, with Malaysia alone accounting for 100.0% of total flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Indonesia in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

There were noticeable fluctuations in market performance during the period. The lowest import value was in 2020, while the highest was in 2019, reflecting a 3 679-fold gap. In 2021, watermelon imports to Indonesia amounted to $0.0 thousand, equivalent to a 75.0% increase year-over-year. The minimum value was $0.0 thousand in 2020, and the maximum was $14.7 thousand in 2019. The largest decline was recorded in 2020 at 100.0%.

Annual dynamics of product's imports to Indonesia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	21.2%	(100.0%)	75.0%	(91.7%)

Source: SHEV.io

From 2018 to 2021, the partner base for Indonesia's watermelon imports by value was extremely narrow, with Malaysia alone responsible for 99.9% of total flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Indonesia in value, 2018-2021

Source: SHEV.io