Market research

Watermelons and melons market in South-eastern Asia

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:

Report language:

Submission method: to your account

File format: docx, xlsx

Single Report

$500

Instant access to detailed data on one specific market
Ideal for one-off tasks: niche assessments, presentations, investment decisions
Available in Excel and Word in 15 minutes after purchase
Cheaper than subscription, but each market requires a separate purchase

Best if you know exactly what you need

Buy a single report

Platform Subscription

from$600

Complete and unlimited data access across products and regions
Includes continuous data updates during subscription period
Download reports instantly in Word, and Excel formats
More cost-effective for multiple markets or regular analysis

Ideal for regular data users

View pricing plans

"South-eastern Asia" region includes following countries:

Brunei Darussalam

Myanmar

Cambodia

Indonesia

Laos

Malaysia

the Philippines

Timor-Leste

Singapore

Vietnam

Thailand

Earlier Report Observations

The fresh watermelons and melons market in South-eastern Asia grew in volume from 2.1 million tonnes in 2018 to 2.5 million tonnes in 2020. This period saw increased Australian melon exports to regional markets like Malaysia and Singapore, alongside price competition from Turkish watermelon suppliers, factors that influenced trade flows and local market conditions. Production in the region also rose, supporting the larger domestic volume.

Market volume contracted sharply to 2.0 million tonnes in 2021, driven by a significant drop in production. A gradual recovery followed, with volume reaching 2.2 million tonnes by 2023, though specific drivers for these swings were not highlighted in the available sources for those years.

In 2024, trade data indicated a shift as imports surged to 203 thousand tonnes and exports fell to 188 thousand tonnes, making the region a net importer. This change coincided with climate-related delays in Moroccan melon and watermelon seasons, which tightened global supply, and ongoing price competition from Turkey and Brazil affecting the South-eastern Asian market.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in South-eastern Asia
  1. 5.1.1. Annual dynamics of production in South-eastern Asia in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production watermelons and melons in South-eastern Asia

In kind, 2017-2020, K t

Top producers of watermelons and melons, 2017-2020

Source: SHEV.io

World map of production of watermelons and melons, 2017-2020

Source: SHEV.io

Watermelon and melon production in Southeast Asia has grown for the third year in a row. In 2020, the region produced 2,772 thousand tons, marking a 5.6% increase from the previous year. From 2017 to 2020, production rose by 17.8%, with an average annual growth rate of 5.6%.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.8%	5.4%	5.6%	5.6%

Source: SHEV.io

In value, 2017-2020, M $ US

The value of watermelon and melon production in Southeast Asia has declined for the third consecutive year. In 2020, output was valued at 1,183 million US dollars, down 2.8% from 2019. Over the 2017-2020 period, production value fell by 13.4%, with an average annual decrease of 4.7%.

Annual dynamics of production in South-eastern Asia in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(3.6%)	(7.6%)	(2.8%)	(4.7%)

Source: SHEV.io

Exports watermelons and melons from South-eastern Asia

Exports in kind, K t

Watermelon and melon exports from Southeast Asia have decreased for the second year in a row. In 2020, exports totaled 306.4 thousand tons, a 21.8% drop from 2019. From 2017 to 2020, exports declined by 22.3%, with an average annual reduction of 8.1%. The peak was in 2018 at 423.4 thousand tons, which also saw the largest increase of 7.3%.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	7.3%	(7.4%)	(21.8%)	(8.1%)

Source: SHEV.io

Between 2017 and 2020, China was the leading destination for exports in volume, accounting for 84.4% of total flows, while other markets made up a long tail of smaller partners.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South-eastern Asia in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

The value of watermelon and melon exports from Southeast Asia has fallen for the third consecutive year. In 2020, exports amounted to 130.8 million US dollars, a 28.0% decrease from the previous year. From 2017 to 2020, export value dropped by 42.9%, with an average annual decline of 17.0%.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.3%)	(18.8%)	(28.0%)	(17.0%)

Source: SHEV.io

From 2017 to 2020, China accounted for 87.3% of the total export value of watermelons and melons from Southeast Asia, with the remaining flows distributed among multiple smaller partners.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South-eastern Asia in value, 2017-2020

Source: SHEV.io

Imports watermelons and melons to South-eastern Asia

Imports in kind, K t

In 2020, Southeast Asia's watermelon and melon imports reached 41.2 thousand tons, down 39.9% from the previous year. Between 2017 and 2020, imports decreased by 34.4%, with an average annual drop of 13.1%. The highest volume was in 2019 at 68.4 thousand tons, which also recorded the largest increase of 21.3%.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(10.2%)	21.3%	(39.9%)	(13.1%)

Source: SHEV.io

From 2017 to 2020, China and Australia were the main sources for imports in volume, together representing 28.2% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South-eastern Asia in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

The value of watermelon and melon imports into Southeast Asia has increased for the second year in a row. In 2020, imports were valued at 50.6 million US dollars, showing little change from 2019. Over the 2017-2020 period, import value rose by 4%, with an average annual growth rate of 1.3%. The lowest value was in 2018 at 42.1 million US dollars, which saw the largest decline of 13.4%, while 2019 recorded the largest increase of 19.7%.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(13.4%)	19.7%	0.3%	1.3%

Source: SHEV.io

During 2017-2020, watermelons and melons were imported into Southeast Asia from many different markets. Even the largest sources—China, Australia, and Japan—together represented only 50.0% of total import value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South-eastern Asia in value, 2017-2020

Source: SHEV.io