Market research

Watermelons and melons market in ASEAN

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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"ASEAN" region includes following countries:

Brunei Darussalam

Vietnam

Indonesia

Cambodia

Laos

Malaysia

Myanmar

Singapore

Thailand

the Philippines

Earlier Report Observations

The market for fresh watermelons and melons in ASEAN, measured by volume, grew from 2.1 million tons in 2018 to a peak of 2.5 million tons in 2020. This expansion was followed by a sharp contraction in 2021, when volume dropped by nearly 20% to 2.0 million tons. In value terms, the market displayed a different pattern, starting at $1.14 billion in 2018 and fluctuating to a low of $929 million in 2022.

The volume decline in 2021 coincided with a reduction in domestic production, which fell from 2.8 million tons to 2.3 million tons. While import volumes held steady, higher export volumes further reduced domestic availability. The subsequent recovery saw market volume reach 2.2 million tons by 2023, supported by a rebound in production.

In monetary terms, the market's value surged by 15% to $1.07 billion in 2023, indicating a significant shift in price levels or product mix. This increase occurred alongside a more modest volume growth, highlighting the divergent trajectories of volume and value over the period.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in ASEAN
  1. 5.1.1. Annual dynamics of production in ASEAN in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production watermelons and melons in ASEAN

In kind, 2017-2020, K t

Top producers of watermelons and melons, 2017-2020

Source: SHEV.io

World map of production of watermelons and melons, 2017-2020

Source: SHEV.io

ASEAN's production of watermelons and melons has grown for the third year in a row. In 2020, the region produced 2,772 thousand tons, marking a moderate 5.6% increase compared to the previous year. Looking at the period from 2017 to 2020, production rose by 17.8%, which translates to an average annual growth rate of 5.6%.

Annual dynamics of production in ASEAN in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.8%	5.4%	5.6%	5.6%

Source: SHEV.io

In value, 2017-2020, M $ US

ASEAN's production value for watermelons and melons has declined for the third consecutive year. In 2020, the output was valued at 1,183 million US dollars, showing a slight decrease of 2.8% year-over-year. Between 2017 and 2020, production value fell by 13.4%, equivalent to an annualized decline of 4.7%.

Annual dynamics of production in ASEAN in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(3.6%)	(7.6%)	(2.8%)	(4.7%)

Source: SHEV.io

Exports watermelons and melons from ASEAN

Exports in kind, K t

ASEAN's exports of watermelons and melons have dropped for the second year in a row. In 2020, the region exported 306.4 thousand tons, representing a significant 21.8% decrease from the previous year. Over the 2017-2020 period, exports declined by 22.3%, with an average annual reduction of 8.1%. The peak was in 2018 at 423.4 thousand tons, which also saw the largest increase of 7.3% that year.

Annual dynamics of product's exports from ASEAN in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	7.3%	(7.4%)	(21.8%)	(8.1%)

Source: SHEV.io

From 2017 to 2020, China dominated the export structure in volume terms, accounting for 84.4% of total flows, while other destinations contributed relatively small shares.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from ASEAN in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

ASEAN's export value for watermelons and melons has fallen for the third consecutive year. In 2020, exports amounted to 130.8 million US dollars, reflecting a dramatic 28.0% drop compared to the previous year. Between 2017 and 2020, export value decreased by 42.9%, equating to an annualized decline of 17.0%.

Annual dynamics of product's exports from ASEAN in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.3%)	(18.8%)	(28.0%)	(17.0%)

Source: SHEV.io

Between 2017 and 2020, China remained the top buyer of watermelons and melons from ASEAN, making up 87.3% of total exports in value terms, with the remainder distributed among various other countries.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from ASEAN in value, 2017-2020

Source: SHEV.io

Imports watermelons and melons to ASEAN

Imports in kind, K t

In 2020, ASEAN's imports of watermelons and melons totaled 41.1 thousand tons, showing a sharp 39.9% reduction from the previous year. Over the 2017-2020 period, imports decreased by 34.4%, corresponding to an annualized decline of 13.1%. The highest volume was recorded in 2019 at 68.4 thousand tons, which also experienced the largest increase of 21.4% that year.

Annual dynamics of product's imports to ASEAN in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(10.2%)	21.4%	(39.9%)	(13.1%)

Source: SHEV.io

During 2017-2020, China and Australia continued to be the main suppliers of watermelons and melons to ASEAN, together accounting for 28.2% of total imports in volume terms.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to ASEAN in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

ASEAN's imports of watermelons and melons have increased for the second consecutive year. In 2020, imports reached 50.6 million US dollars, showing no significant change from 2019. Over the 2017-2020 period, imports grew by 4%, with an average annual growth rate of 1.3%. The lowest value was in 2018 at 42.1 million US dollars, which saw the largest decline of 13.4% that year, while 2019 recorded the largest increase of 19.7%.

Annual dynamics of product's imports to ASEAN in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(13.4%)	19.7%	0.3%	1.3%

Source: SHEV.io

From 2017 to 2020, China (31.4% of imports in value terms), Australia (15.8%), and Japan (2.8%) led the import structure, together representing 50.0% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to ASEAN in value, 2017-2020

Source: SHEV.io