Vermouth and other flavoured wine market in Romania

Earlier Report Observations

Following some initial volatility, the Romanian vermouth and flavoured wine market entered a steady growth phase from 2021 onward. This upturn was largely fueled by rising demand for vermouth in cocktail culture, which stimulated new production lines and premium launches. Additionally, the publication of authorized producer lists facilitated the entry of new small players from the traditional wine sector, boosting supply and expanding market offerings.

A 15% increase in wine production in 2023 provided additional raw material for the vermouth industry, easing the launch of new flavored variants and the expansion of capacity at large wineries. This raw material availability, coupled with sustainability trends and the growing popularity of cocktails, pushed consumption and investment into organic and eco-responsible products, contributing to significant market expansion.

In 2024, despite a 20% drop in wine production due to drought and extreme weather, the market continued to expand. The popularization of bag-in-box packaging for vermouth, highlighted in the national bag-in-box competition, encouraged new product launches with convenient on-the-go packaging. Simultaneously, updates to controlled designations of origin and labeling criteria for flavored wines strengthened quality standards and supported market growth.

Production vermouth and other flavoured wine in Romania

In value, 2017-2020, K $ US

In 2020, Romania's vermouth and other flavoured wine production was valued at 13,458 thousand US dollars, representing a 10.4% increase compared to the previous year. Over the period from 2017 to 2020, production grew by 65.1%, which translates to an average annual growth rate of 18.2%. The most significant decline occurred in 2019, with a drop of 6.6%, while the largest increase was recorded in 2018, at 60.1%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Between 2017 and 2020, Romania ranked as the 12th largest producer of vermouth and other flavoured wine globally.

Top producers of vermouth and other flavoured wine, 2017-2020

World map of production of vermouth and other flavoured wine, 2017-2020

The market showed an unstable trend during this period. The highest production volume was observed in 2019, while the lowest was in 2018, with a peak-to-trough ratio of 3.6 times. In 2020, Romania produced 3,563 thousand litres of vermouth and other flavoured wine, down by 25.7% from the previous year. The minimum value was recorded in 2018 at 1,315 thousand litres, and the maximum in 2019 at 4,793 thousand litres. The largest decline occurred in 2018, with a decrease of 48.7%, while the largest increase was in 2019, at 264.6%.

Annual dynamics of production in Romania in kind, 2017-2020, K l

Exports vermouth and other flavoured wine from Romania

Exports in kind, K l

In 2020, Romania's exports of vermouth and other flavoured wine reached 307.4 thousand litres, up by 21.6% compared to the previous year. From 2017 to 2020, exports increased by 14.7%, with a compound annual growth rate of 4.7%. The minimum value was recorded in 2019 at 252.9 thousand litres, and the maximum in 2018 at 431.0 thousand litres. The largest decline occurred in 2019, with a drop of 41.3%, while the largest increase was in 2018, at 60.7%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K l

Between 2017 and 2020, Hungary, Czechia, and Germany consistently led as the top destinations for Romania's exports in volume terms. Hungary accounted for 47.4% of exports, Czechia for 24.6%, and Germany for 14.1%, collectively making up 86.1% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

In 2020, Romania exported vermouth and other flavoured wine worth 551 thousand US dollars, marking a 22.5% increase from the previous year. Over the period from 2017 to 2020, exports grew by 16.9%, with a compound annual growth rate of 5.3%. The minimum value was recorded in 2019 at 450 thousand US dollars, and the maximum in 2018 at 725 thousand US dollars. The largest decline occurred in 2019, with a decrease of 38.0%, while the largest increase was in 2018, at 53.9%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

From 2017 to 2020, Hungary, Germany, and Czechia remained the principal buyers of Romanian vermouth and other flavoured wine in value terms. Hungary accounted for 41.6% of exports, Germany for 22.7%, and Czechia for 21.2%, together representing 85.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports vermouth and other flavoured wine to Romania

Imports in kind, K l

In 2020, Romania's imports of vermouth and other flavoured wine stood at 451.0 thousand litres, reflecting an 18.0% decline from the previous year. Between 2017 and 2020, imports decreased by 34.5%, equating to an average annual decline of 13.2%. The largest decline was recorded in 2018, with a drop of 21.0%, while the largest increase occurred in 2019, at 1.0%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K l

Throughout 2017 to 2020, Italy and Germany dominated Romania's imports in volume terms, accounting for 82.1% of total imports. The remaining share was distributed among other destinations, each with smaller individual contributions.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

Romania's imports of vermouth and other flavoured wine declined for the second consecutive year. In 2020, imports totalled 1,277 thousand US dollars, down by 24.1% compared to the previous year. Over the period from 2017 to 2020, imports decreased by 22.1%, with a compound annual decline rate of 8.0%. The maximum value was recorded in 2018 at 1,714 thousand US dollars, and the largest increase occurred in 2018, at 4.6%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

From 2017 to 2020, Romania's imports in value terms were primarily oriented towards Italy and Germany, whose combined share reached 83.7% of total flows. Other destinations played a secondary role in the import structure.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020