Vegetable puree market in Asia

Earlier Report Observations

From 2018 to 2023, the vegetable puree market volume in Asia expanded from 37 568 tonnes to 44 143 tonnes, representing overall growth of 17.5%. The market saw a notable surge of 14.4% in 2020, reaching 43 792 tonnes, followed by relative stability in 2021. A slight contraction of 2.5% occurred in 2022, but volume recovered in 2023 with a 3.2% increase to 44 143 tonnes.

In 2024, several developments influenced the broader prepared vegetable sector. Green Giant launched twelve new veggie-forward frozen products, indicating innovation and emerging consumer segments. Processing technology advanced with the adoption of IQF tunnel freezers, enhancing production efficiency. Concurrently, the food preservatives market in Asia Pacific shifted towards natural options like citric acid and rosemary extract, driven by health consciousness and regulatory pressures from bodies such as the European Food Safety Authority. These factors align with sustained consumer demand for convenience, shelf-stable options, and clean-label ingredients in preserved vegetables.

Production vegetable puree in Asia

In kind, 2017-2020, t

Top producers of vegetable puree, 2017-2020

World map of production of vegetable puree, 2017-2020

In Asia, vegetable puree production reached 42 553 tonnes in 2020, showing a strong 15.7% increase from 2019. Over the period from 2017 to 2020, production grew by 37.9%, which translates to an annualized growth rate of 11.3%. The largest decline occurred in 2019, with a drop of 1.4%, while the largest increase was in 2018, at 20.9%.

Annual dynamics of production in Asia in kind, 2017-2020, t

In value, 2017-2020, M $ US

The output of vegetable puree in Asia was valued at 138.1 million US dollars in 2020, indicating a robust 15.3% rise compared to the previous year. From 2017 to 2020, production increased by 52.7%, with a compound annual growth rate of 15.2%. The largest decline was recorded in 2019, at 7.0%, and the largest increase was in 2018, at 42.5%.

Annual dynamics of production in Asia in value, 2017-2020, M $ US

Exports vegetable puree from Asia

Exports in kind, t

In 2020, vegetable puree exports from Asia totaled 3 218 tonnes, reflecting a controlled decline of 4.6% from 2019. Between 2017 and 2020, exports decreased by 6.8%, equating to an annualized decline rate of 2.3%. The largest increase was in 2019, at 1.7%.

Annual dynamics of product's exports from Asia in kind, 2017-2020, t

The export market for vegetable puree in kind from 2017 to 2020 was diverse, with Australia accounting for 9.7% of exports, the United States for 9.0%, and Asia, not elsewhere specified, for 2.4%. Together, these three regions represented just 21.1% of total flows, while the remaining 78.9% was distributed among numerous other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Asia in kind, 2017-2020

Exports in value, K $ US

Vegetable puree exports from Asia declined for the second consecutive year, with a value of 10 443 thousand US dollars in 2020, marking a measured decrease of 4.9% from 2019. Over the period from 2017 to 2020, exports increased by 3.1%, which corresponds to an annualized growth rate of 1.0%. The maximum value was recorded in 2018 at 11 458 thousand US dollars, with the largest increase that year at 13.2%.

Annual dynamics of product's exports from Asia in value, 2017-2020, K $ US

In value terms, the export market for vegetable puree from 2017 to 2020 was broad, with the United States contributing 16.8% of exports, Australia 15.9%, and France 2.3%. Combined, these three countries accounted for only 34.9% of total flows, leaving 65.1% to be shared by many other nations.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Asia in value, 2017-2020

Imports vegetable puree to Asia

Imports in kind, t

Asia's vegetable puree imports amounted to 4 457 tonnes in 2020, marking an 8.8% fall from the previous year. From 2017 to 2020, imports increased by 20.1%, equating to an annualized growth rate of 6.3%. The minimum volume was recorded in 2018 at 3 602 tonnes, while the maximum was in 2019 at 4 887 tonnes, with the largest increase that year at 35.7%.

Annual dynamics of product's imports to Asia in kind, 2017-2020, t

From 2017 to 2020, the partner portfolio for vegetable puree imports in kind to Asia was quite broad. Russia accounted for 12.9% of imports, the United States for 5.0%, and Italy for 4.1%. Together, these three countries represented only 22.0% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Asia in kind, 2017-2020

Imports in value, K $ US

After a two-year uptick, vegetable puree imports to Asia declined. In 2020, Asia imported approximately 12 476 thousand US dollars of vegetable puree, representing a 38.4% decline from the previous year. The maximum value was recorded in 2019 at 20 258 thousand US dollars, with the largest increase that year at 43.5%.

Annual dynamics of product's imports to Asia in value, 2017-2020, K $ US

Over the period from 2017 to 2020, imports of vegetable puree in value terms to Asia were not heavily concentrated. Russia accounted for 20.2% of imports, the United States for 10.7%, and France for 9.8%. Together, these three countries captured only 40.7% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Asia in value, 2017-2020