Market research

Vanilla market in Mexico

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The Mexican vanilla market volume expanded from 495 t in 2018 to 589 t in 2020, primarily fueled by strong international demand from key markets like the United States, France, and Germany. This export-driven growth occurred despite persistent structural challenges within the sector, including low technological adoption, limited organization among small-scale producers, and unstable market conditions.

After reaching its peak, the market contracted to 515 t in 2022 and further to 506 t in 2023. This decline was influenced by phytosanitary threats such as fungal diseases and drought, which impacted crop yields. Additionally, competition from significantly cheaper synthetic vanilla products, which are up to 15 times less expensive, reduced the profitability and incentive for natural vanilla production. Ongoing limitations in access to financing, technical assistance, and infrastructure further constrained recovery.

In response, institutions like the National Institute of Forestry, Agricultural and Livestock Research (INIFAP) focused on conserving genetic resources and developing hybrid varieties with improved disease resistance. Forecasting models were also implemented to aid production planning. However, these measures could not fully offset the compounded negative pressures on market volume in the short term.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Mexico
  1. 5.1.1. Annual dynamics of production in Mexico in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in Mexico in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, kg
    1. 6.1.2.1. Annual dynamics of product's exports from Mexico in kind, 2018-2025, kg
    2. 6.1.2.2. Dynamics of product's exports in kind from Mexico by countries, 2018-2025, kg
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Mexico in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Mexico by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Mexico, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Mexico by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, kg
    1. 6.2.2.1. Annual dynamics of product's exports from Mexico in kind, 2018-2025, kg
    2. 6.2.2.2. Dynamics of product's exports in kind from Mexico by countries, 2018-2025, kg
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Mexico in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Mexico by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Mexico, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Mexico by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, kg
    1. 7.1.2.1. Annual dynamics of product's imports to Mexico in kind, 2018-2025, kg
    2. 7.1.2.2. Dynamics of product's imports in kind to Mexico by countries, 2018-2025, kg
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Mexico in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Mexico by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Mexico, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Mexico by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, kg
    1. 7.2.2.1. Annual dynamics of product's imports to Mexico in kind, 2018-2025, kg
    2. 7.2.2.2. Dynamics of product's imports in kind to Mexico by countries, 2018-2025, kg
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Mexico in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Mexico by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Mexico, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Mexico by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, kg
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, kg
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production vanilla in Mexico

In kind, 2018-2021, t

Mexico was one of the world's top vanilla producers from 2018 to 2021, ranking third globally by production volume during this period.

Top producers of vanilla, 2018-2021

Source: SHEV.io

World map of production of vanilla, 2018-2021

Source: SHEV.io

Vanilla production in Mexico grew for the third consecutive year. In 2021, the country produced 609.6 tonnes of vanilla, marking a modest increase of 3.5% compared to the previous year. Over the 2018-2021 period, production rose by 23.2%, with an average annual growth rate of 7.2%.

Annual dynamics of production in Mexico in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	5.5%	12.8%	3.5%	7.2%

Source: SHEV.io

Exports vanilla from Mexico

Exports in kind, kg

In 2021, Mexico exported 24 075 kg of vanilla, showing little change from the year before. Between 2018 and 2021, exports surged by 270 405.6%, which translates to an annualized growth rate of 1 293.3%.

Annual dynamics of product's exports from Mexico in kind, 2018-2021, kg

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	n/a	n/a	1 293.3%

Source: SHEV.io

From 2018 to 2021, the United States was the sole destination for Mexico's vanilla exports in volume terms, consistently representing 100.0% of total shipments.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Mexico in kind, 2018-2021

Source: SHEV.io

Exports in value, $ US

In 2021, the value of vanilla exports from Mexico reached 82 955 US dollars, remaining largely stable compared to the previous year. Between 2018 and 2021, export value increased by 1 381.9%, corresponding to an annualized rate of 145.6%.

Annual dynamics of product's exports from Mexico in value, 2018-2021, $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	n/a	n/a	145.6%

Source: SHEV.io

During the 2018-2021 period, Mexico's vanilla export market in value terms was highly concentrated, with the United States alone accounting for 93.7% of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Mexico in value, 2018-2021

Source: SHEV.io