Vanilla market in Asia

Earlier Report Observations

In 2018, the vanilla market in India grew, with market volume reaching 2 644 t. This expansion was driven by rising consumer interest due to increasing disposable incomes and the widespread use of vanilla extract by the foodservice industry. The pharmaceutical sector's growing demand for vanilla's antioxidant properties further contributed to this growth, alongside international recognition of the high quality of Indian vanilla beans.

The COVID-19 pandemic disrupted global supply chains in 2020, while simultaneously accelerating a consumer shift away from synthetic vanilla toward natural flavorings. These factors contributed to market stabilization around 2 002 t that year. In 2022, market volume contracted to 2 233 t, pressured by continued global supply chain issues and fluctuations in crude oil prices affecting synthetic vanillin production, despite sustained consumer demand for natural and healthy products.

Production vanilla in Asia

In kind, 2017-2020, t

Top producers of vanilla, 2017-2020

World map of production of vanilla, 2017-2020

Asia's vanilla production has been declining for three consecutive years. In 2020, production reached 2 202 tonnes, representing a year-on-year decrease of 1.3%. Over the period from 2017 to 2020, production fell by 19.3%, with a compound annual growth rate of -6.9%.

Annual dynamics of production in Asia in kind, 2017-2020, t

Exports vanilla from Asia

Exports in kind, t

The market exhibited significant volatility during these years. Exports reached their lowest point in 2017 and peaked in 2018, with a 1.9-fold difference between these two years. In 2020, Asia's vanilla export volume stood at 748 tonnes, showing a modest year-on-year increase of 7.5%. The highest export volume was recorded in 2018 at 791 tonnes. The largest decline occurred in 2019, falling by 12.0%, while the largest increase was in 2018, rising by 88.5%.

Annual dynamics of product's exports from Asia in kind, 2017-2020, t

From 2017 to 2020, Asia's vanilla exports in kind were widely dispersed across partner countries. The United States accounted for 16.8% of exports, Canada for 2.5%, and Germany for 1.4%. Together, these three countries represented only 20.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Asia in kind, 2017-2020

Exports in value, K $ US

In 2020, the value of Asia's vanilla exports reached 69 059 thousand US dollars, marking a significant decrease of 19.3% compared to 2019. Between 2017 and 2020, exports declined by 29.4%, equivalent to an annualized rate of -10.9%. The largest increase was recorded in 2019, rising by 6.0%.

Annual dynamics of product's exports from Asia in value, 2017-2020, K $ US

Throughout the period from 2017 to 2020, the United States, Germany, and Canada formed the core group of markets for Asia's vanilla exports in value terms. The United States accounted for 54.8% of export value, Germany for 6.1%, and Canada for 5.9%. Together, these three countries represented 66.7% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Asia in value, 2017-2020

Imports vanilla to Asia

Imports in kind, t

In 2020, Asia's vanilla imports reached 548 tonnes, increasing by 15.5% compared to the previous year. Over the period from 2017 to 2020, imports decreased by 8.1%, with a compound annual growth rate of -2.8%. The lowest import volume was recorded in 2019 at 475 tonnes, while the highest was in 2018 at 768 tonnes. The largest decline occurred in 2019, falling by 38.2%, and the largest increase was in 2018, rising by 28.7%.

Annual dynamics of product's imports to Asia in kind, 2017-2020, t

From 2017 to 2020, Asia's vanilla imports in kind were scattered across various countries. Papua New Guinea accounted for 15.1% of imports, the United States for 9.2%, and Madagascar for 7.9%. Together, these three countries represented just 32.1% of total import flows, with no single partner emerging as clearly dominant.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Asia in kind, 2017-2020

Imports in value, K $ US

In 2020, the value of Asia's vanilla imports stood at 50 342 thousand US dollars, which is 5.5% higher than in 2019. Between 2017 and 2020, imports decreased by 8.9%, equivalent to an annualized rate of -3.1%. The lowest value was recorded in 2019 at 47 702 thousand US dollars, while the highest was in 2018 at 64 518 thousand US dollars. The largest decline occurred in 2019, falling by 26.1%, and the largest increase was in 2018, rising by 16.7%.

Annual dynamics of product's imports to Asia in value, 2017-2020, K $ US

From 2017 to 2020, Madagascar and Papua New Guinea together accounted for 81.1% of Asia's total vanilla imports in value terms. Other countries contributed to a diversified but less significant portion of the import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Asia in value, 2017-2020