Tomato juice market in China

Earlier Report Observations

The tomato juice market in China demonstrated steady expansion from 13 395 thousand liters in 2018 to 15 718 thousand liters in 2024. This growth was initially supported by the market's early development phase, characterized by low product differentiation. A significant boost came from the entry and channel expansion of new brands like Mei Fan Le, which secured placements in government enterprise canteens and major retail chains such as Hema Fresh, directly increasing product availability and consumer access.

Product innovation and heightened health consciousness became primary drivers from 2021 onward. Leading companies including Nongfu Orchard and Uni-President launched upgraded 100% NFC tomato juice variants, while emerging brands like One Big introduced novel products such as micro-bubble juices. These moves intensified competition and catered to growing demand for healthy, functional beverages. Simultaneously, the broader tomato processing industry reached 6.2 million tons of raw material, providing a solid foundation for juice production and enabling diversification into new consumption scenarios like hot pot and baking.

The national Healthy China strategy, which promoted the benefits of lycopene, further legitimized tomato juice as a healthful choice. Continued marketing investments and partnerships with prominent retailers, including airport placements and in-store activations, sustained market penetration through 2024. The combined effect of these factors—new players, product upgrades, and strategic channel expansion—underpinned the consistent rise in market volume across the period.

Production tomato juice in China

In kind, 2017-2020, K l

Globally, China ranked as the 10th largest producer of tomato juice from 2017 to 2020.

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

China's tomato juice production grew for the third consecutive year. In 2020, the country produced 14 182 thousand liters, marking a 2.9% increase compared to 2019. Over the 2017-2020 period, production rose by 10.1%, with an average annual growth rate of 3.3%.

Annual dynamics of production in China in kind, 2017-2020, K l

Exports tomato juice from China

Exports in kind, K l

The market showed an unstable trend during this period. Export volumes varied significantly, with a 3.5-fold difference between the low in 2019 and the high in 2020. In 2020, China's tomato juice exports reached 574.6 thousand liters, representing a dramatic year-over-year increase of 251.3%. The minimum value was recorded in 2019 at 163.6 thousand liters, with the largest decline that year at 20.1%.

Annual dynamics of product's exports from China in kind, 2017-2020, K l

From 2017 to 2020, Hong Kong (59.3% of exports in volume), the United States (9.1%), and Germany (7.2%) led the export structure, together accounting for 75.5% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from China in kind, 2017-2020

Exports in value, K $ US

The market exhibited volatility during these years. Export values changed by 4.8 times between the trough in 2019 and the peak in 2020. In 2020, China's tomato juice export value reached 1 028 thousand US dollars, which is 375.0% higher than the previous year. The minimum value was recorded in 2019 at 216 thousand US dollars, with the largest decline that year at 13.8%.

Annual dynamics of product's exports from China in value, 2017-2020, K $ US

From 2017 to 2020, Hong Kong (67.6% of exports in value), Japan (10.5%), and Thailand (4.3%) were the leading destinations, together representing 82.5% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from China in value, 2017-2020

Imports tomato juice to China

Imports in kind, K l

Market performance showed noticeable fluctuations during the period. Import volumes varied by 2.3 times between the low in 2018 and the high in 2020. In 2020, China's tomato juice imports amounted to 643.2 thousand liters, up 4.6% from the prior year. The minimum value was recorded in 2018 at 275.1 thousand liters, with the largest decline that year at 28.2%. The largest increase occurred in 2019 at 123.5%.

Annual dynamics of product's imports to China in kind, 2017-2020, K l

From 2017 to 2020, the leading sources for tomato juice imports to China were the United States (37.4% of imports in volume), Japan (15.2%), and Cyprus (12.0%), which together accounted for 64.6% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to China in kind, 2017-2020

Imports in value, K $ US

Market performance showed noticeable fluctuations during the period. Import values peaked in 2020 and dropped to the lowest point in 2018, with a 2.7-fold difference between these years. In 2020, China's tomato juice import value reached 927 thousand US dollars, showing a gradual gain of 6.8% compared to the previous year. The minimum value was recorded in 2018 at 340 thousand US dollars, with the largest decline that year at 32.0%. The largest increase occurred in 2019 at 155.0%.

Annual dynamics of product's imports to China in value, 2017-2020, K $ US

From 2017 to 2020, the United States (43.6% of imports in value), Japan (22.8%), and Cyprus (4.6%) accounted for the largest share of imports, together comprising 71.1% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to China in value, 2017-2020