Market research

Toilet paper, tissues and towels market in Sweden

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

Between 2018 and 2023, the Swedish market for toilet paper, tissues and towels saw its volume peak at 186.5 thousand tonnes in 2020 before settling at 179.6 thousand tonnes in 2023. The market value, however, remained in a narrow band from $240.1 million to $247.9 million over the 2018-2021 period.

In 2023, the market value surged to $351.7 million. This increase was driven by a sharp 32% rise in import prices that year, which elevated costs across the market. Imports of these paper products had been trending downward since 2020, indicating a shift in supply sources away from foreign suppliers.

By 2024, import prices reached their highest point, while import volumes remained below the levels seen at the start of the decade, reflecting ongoing adjustments in the market's supply chain and cost structure.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators
1. 4.1. In kind
  1. 4.1.1. Production, 2018, 2020-2021, 2023
  2. 4.1.2. Imports, 2018-2024
  3. 4.1.3. Exports, 2018-2024
  4. 4.1.4. Market size, 2018, 2020-2021, 2023
2. 4.2. In value
  1. 4.2.1. Production, 2018, 2020-2021, 2023
  2. 4.2.2. Imports, 2018-2024
  3. 4.2.3. Exports, 2018-2024
  4. 4.2.4. Market size, 2018, 2020-2021, 2023
5. Production
1. 5.1. Production in Sweden
  1. 5.1.1. In kind, 2018, 2020-2021, 2023, K t
  2. 5.1.2. In value, 2018, 2020-2021, 2023, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K t
  2. 5.2.2. In value, 2018-2024, M $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production toilet paper, tissues and towels in Sweden

In value, 2017-2020, M $ US

In 2020, the output value of toilet paper, tissues, and towels in Sweden was 440.1 million US dollars, remaining nearly unchanged from 2019 on a year-over-year basis.

Annual dynamics of production in Sweden in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

In kind, 2017-2020, K t

In 2020, Sweden produced 277.7 thousand tons of toilet paper, tissues, and towels, showing stable levels compared to the previous year. Over the period from 2018 to 2020, production increased by 4.5%, with a compound annual growth rate of 1.5%.

Annual dynamics of production in Sweden in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports toilet paper, tissues and towels from Sweden

Exports in kind, K t

After a two-year decline, Sweden's exports of toilet paper, tissues, and towels by volume increased in 2020. The country exported 179.5 thousand tons, marking a slight uptick of 2.6% year-over-year. The lowest volume was recorded in 2019 at 175.0 thousand tons, while the largest decline occurred in 2018 at 2.8%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.8%)	(0.6%)	2.6%	(0.3%)

Source: SHEV.io

From 2017 to 2020, Norway, Denmark, and Germany led the structure of exports by volume, accounting for 44.7%, 32.3%, and 7.1% of exports, respectively. Together, these three countries represented 84.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Toilet paper, tissues, and towel shipments from Sweden abroad declined for the second consecutive year in 2020. Exports were recorded at 360.4 million US dollars, which is 0.7% less than the previous year. The highest value was in 2018 at 376.8 million US dollars, with the largest decline of 3.7% occurring in 2019 and the largest increase of 5.1% in 2018.

Annual dynamics of product's exports from Sweden in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.1%	(3.7%)	(0.7%)	0.2%

Source: SHEV.io

Between 2017 and 2020, Norway and Denmark formed a dominant pair of markets for exports in value terms, jointly accounting for 80.5% of total flows, while other countries made up the remaining share.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in value, 2017-2020

Source: SHEV.io

Imports toilet paper, tissues and towels to Sweden

Imports in kind, K t

Sweden's imports of toilet paper, tissues, and towels by volume increased for the second consecutive year in 2020, reaching 88.3 thousand tons, which is 0.6% above the previous year. From 2017 to 2020, imports decreased by 6.2%, equating to an annualized rate of 2.1%. The lowest volume was in 2018 at 85.2 thousand tons, with the largest decline of 9.4% also in 2018 and the largest increase of 3.0% in 2019.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(9.4%)	3.0%	0.6%	(2.1%)

Source: SHEV.io

Throughout 2017 to 2020, Germany, Norway, and Finland formed the core group of markets for imports by volume, representing 28.5%, 22.4%, and 22.1% of imports, respectively. Together, they accounted for 73.0% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Toilet paper, tissues, and towel shipments to Sweden from abroad declined for the third consecutive year in 2020. Imports reached 156.9 million US dollars, constituting a moderate loss of 5.0% compared to 2019. Over the period from 2017 to 2020, imports decreased by 8.3%, with a compound annual growth rate of -2.8%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(0.5%)	(3.0%)	(5.0%)	(2.8%)

Source: SHEV.io

From 2017 to 2020, the leading destinations for imports in value terms to Sweden were Germany, Finland, and Norway, accounting for 30.8%, 19.4%, and 19.0% of imports, respectively. These three countries jointly represented 69.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in value, 2017-2020

Source: SHEV.io