Market research

Toilet paper market in Hungary

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market volume for toilet paper in Hungary fluctuated significantly between 2018 and 2024. After an initial drop from 64 400 t in 2018 to 59 167 t in 2019, consumption recovered to 61 994 t in 2020. A sharp surge followed, reaching 80 046 t in 2022, before retreating to 71 192 t in 2024.

The COVID-19 pandemic in 2020 disrupted global supply chains, affecting the distribution of toilet paper and contributing to increased household demand. In 2022, ongoing global raw material shortages and supply chain bottlenecks further shaped the market, coinciding with a period of elevated production and consumption volumes.

In value terms, the market demonstrated steady growth, rising from 105.4 million US dollars in 2018 to 148.2 million in 2024. This increase in market value, even as physical volume declined from 2022 to 2024, indicates a rise in average prices for toilet paper over the period.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators
1. 4.1. In kind
  1. 4.1.1. Production, 2018-2020, 2022, 2024
  2. 4.1.2. Imports, 2018-2025
  3. 4.1.3. Exports, 2018-2025
  4. 4.1.4. Market size, 2018-2020, 2022, 2024
2. 4.2. In value
  1. 4.2.1. Production, 2018-2020, 2022, 2024
  2. 4.2.2. Imports, 2018-2025
  3. 4.2.3. Exports, 2018-2025
  4. 4.2.4. Market size, 2018-2020, 2022, 2024
5. Production
1. 5.1. Production in Hungary
  1. 5.1.1. In kind, 2018-2020, 2022, 2024, t
  2. 5.1.2. In value, 2018-2020, 2022, 2024, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, t
  2. 5.2.2. In value, 2018-2024, M $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production toilet paper in Hungary

In value, 2018-2021, K $ US

Toilet paper production in Hungary increased for the second consecutive year. In 2020, output was valued at 73 426 thousand US dollars, up 20.2% year-on-year. Over the period from 2018 to 2020, production grew by 24.5%, with a compound annual growth rate of 7.6%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	3.6%	20.2%	n/a	-

Source: SHEV.io

In kind, 2018-2021, t

Hungary's toilet paper production volume increased for the second consecutive year. In 2020, 41 621 tonnes were produced, representing a 14.7% increase from the previous year. From 2018 to 2020, production rose by 22.9%, with a compound annual growth rate of 7.1%.

Annual dynamics of production in Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	7.2%	14.7%	n/a	-

Source: SHEV.io

Exports toilet paper from Hungary

Exports in kind, t

Toilet paper deliveries from Hungary increased for the third consecutive year. In 2021, Hungary exported 21 455 tonnes, a sharp gain of 57.1% compared to 2020. Between 2018 and 2021, exports surged by 301.6%, equating to an annualized growth rate of 59.0%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	140.5%	6.3%	57.1%	59.0%

Source: SHEV.io

From 2018 to 2021, Norway, Denmark, and Sweden were among the largest buyers of toilet paper from Hungary, accounting for 18.9%, 13.4%, and 11.9% of exports in kind, respectively. However, even combined, they represented just 44.2% of total exports, indicating a broadly diversified partner base.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Toilet paper shipments from Hungary abroad increased for the third consecutive year. In 2021, exports were recorded at 38 381 thousand US dollars, indicating a 56.4% increase compared to 2020. Over the period from 2018 to 2021, exports grew by 311.3%, with a compound annual growth rate of 60.2%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	148.3%	5.9%	56.4%	60.2%

Source: SHEV.io

Over 2018 to 2021, exports in value terms were distributed across a wide set of partner countries. Norway, Sweden, and Denmark accounted for 24.3%, 12.1%, and 12.0% of exports in value terms, respectively, jointly making up just 48.4% of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in value, 2018-2021

Source: SHEV.io

Imports toilet paper to Hungary

Imports in kind, t

Toilet paper imports into Hungary declined for the third consecutive year. In 2021, imports totalled 30 965 tonnes, representing a modest fall of 9.0% over the past year. From 2018 to 2021, imports decreased by 13.7%, with a compound annual decline rate of 4.8%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(0.5%)	(4.7%)	(9.0%)	(4.8%)

Source: SHEV.io

From 2018 to 2021, Austria, Slovakia, and Germany remained the principal suppliers of toilet paper to Hungary, accounting for 41.5%, 17.8%, and 13.0% of imports in kind, respectively. Together, they made up 72.2% of total imports in kind.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Toilet paper shipments into Hungary from abroad declined for the third consecutive year. In 2021, imports amounted to 49 632 thousand US dollars, marking a slight reduction of 1.7% compared to 2020. Between 2018 and 2021, imports decreased by 11.1%, equating to an annualized decline rate of 3.8%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(4.8%)	(5.0%)	(1.7%)	(3.8%)

Source: SHEV.io

Over 2018 to 2021, Austria, Slovakia, and Germany together absorbed 72.4% of total imports in value terms of toilet paper to Hungary, with shares of 40.1%, 17.2%, and 15.2%, respectively, making them the main sources.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in value, 2018-2021

Source: SHEV.io